Advanced driver assistance systems (ADAS) facilitates safe driving and warns the driver if the system detects risks from the surrounding objects. Deployment of ADAS in vehicles to enhance comfort and ensure safety on road has emerged as one of the major trends.

1. Global
Advanced
Driver
Assistance
Systems
Market
Published Date: 11 May 2015 No. of pages :146

2. Advanced driver assistance systems (ADAS) facilitates safe driving and warns the driver if the system
detects risks from the surrounding objects. Deployment of ADAS in vehicles to enhance comfort and
ensure safety on road has emerged as one of the major trends. The system provides dynamic
features such as adaptive cruise control, parking assistance, blind spot detection, lane departure
warning, drowsiness monitoring, tire pressure monitoring and night vision. The developments in the
automotive industry are not only limited to the enhancement in the design or engine but also cover
the safety of a vehicle, passenger as well as pedestrian. The growth of the market is driven by
increasing focus of consumers on safety, the impending demand for comfort in driving along with a
rise in government regulations for ensuring safety. However, factors such as pricing pressure,
inflation, complexity and difficulty in testing systems are some of the biggest challenges of this
industry. The major trends prevailing in the market are increased electronic content and electronic
integration, deployment of ADAS in low-cost cars and a rise in number of driverless cars.
The European automotive industry is one of the largest and most innovative automotive markets in
the world. With a massive transformation in the industry, there is rapid market penetration and
mass adoption of ADAS amongst customers. There are regular upgrades in the ADAS technology
which facilitate competitiveness in the market. Recently, Toyota’s R&D labs in Japan, have
conceptualized a prototype of the high-definition imaging Light Detection and Ranging (LiDAR)
sensor for its ADAS system. This 3D sensor can detect objects up to a range of 100m and operate in
adverse weather conditions as well. The company will use this 3D sensor as a part of their ADAS
system in their upcoming Toyota vehicles
Introduction to Advanced Driver Assistance
System (ADAS) Market

3. Introduction
Scope of the Report
Key Benefits
Key Audiences

4. KEY BENEFITS
 The report provides an in depth analysis of the ADAS market and
offers current and future trends to identify lucrative investment
pockets in the market
 The report identifies the key drivers, opportunities and restraints
which shape the market and provides an impact analysis for the
forecast period
 Porter’s five forces analysis provides a clear idea regarding the
potency of the buyers and the suppliers participating in this
market. This would further render a competitive advantage to the
stakeholders
 Current and future trends are outlined to determine the overall
attractiveness and to single out profitable trends in order to gain a
stronger foothold in the market

5. Table of Contents
1. INTRODUCTION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GLOBAL ADVANCED DRIVER ASSISTANCE SYSTEMS MARKET BY COMPONENT
5. GLOBAL ADVANCED DRIVER ASSISTANCE SYSTEMS MARKET BY GEOGRAPHY
6. COMPANY PROFILES

6. Global Advanced Driver Assistance System
(ADAS) Market Overview
1. Market Definition & Scope
2. Key findings
3. Porter’s five force analysis
4. Value chain analysis
5. Market share analysis, 2013
6. Case studies
7. Government Regulations
8. Market Dynamics

7. GLOBAL ADVANCED DRIVER ASSISTANCE SYSTEMS
MARKET BY COMPONENT
ADAS
Market
Introduction
System TypeSensor Type

8. GLOBAL ADVANCED DRIVER ASSISTANCE SYSTEMS
MARKET BY GEOGRAPHY
North America, Europe, Asia Pacific, LAMEA

9. Company Profiles
1. Magna International Inc.
2. Autoliv Inc.
3. Continental AG
4. Robert Bosch GmbH
5. Valeo
6. Denso Corporation
7. General Motors (GM)
8. Fords Motor Co.
9. BMW AG
10. Audi AG

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