Senior Project Application and Defense project presentation by Allison Nold.

1. You’re the Youth: The Future of Democracy™
Presented By: Allison Nold

2. Let’s start at the beginning.
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3. Let’s start at the beginning.
What is a Democracy?
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4. De•mo•cra•cy
A form of government to where power is vested in 1
exercised directly by the people or by their representative.
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5. Who is “The Youth”?
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6. The largest 1 most diverse
demographic in the United States.
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7. The largest 1 most diverse
demographic in the United States.
18-29
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8. The largest 1 most diverse
demographic in the United States.
18-29
44 Million
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9. The largest 1 most diverse
demographic in the United States.
18-29 21% of the Electorate
44 Million
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10. Multi-taskers,
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11. Multi-taskers, digital natives
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12. Multi-taskers, digital natives
1 super-communicators
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13. 93% have cell phones
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14. 93% have cell phones
90% are consumers of content on the web
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15. 93% have cell phones
90% are consumers of content on the web
88% are online regularly
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16. 93% have cell phones
90% are consumers of content on the web
88% are online regularly
73% participate in social media
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17. “The youth incorporate digital media into their
lives at a faster rate than any other generation.
All generations adopt devices and internet
technologies, but the youth are Net natives.”
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18. So what’s the problem?
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19. There is a generation gap
between the youth 1 politics.
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20. There is a generation gap
between the youth 1 politics.
Civic education remains largely a textbook
based experience.
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21. There is a generation gap
between the youth 1 politics.
Civic education remains largely a textbook
based experience. Boring!
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22. Political websites that do exist are often:
Not Interactive Irrelevant
Unattractive Unreliable
Content Heavy Biased
Inaccessible
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23. Political websites that do exist are often:
Not Interactive Irrelevant
Unattractive Unreliable
Content Heavy Biased
Inaccessible
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24. Political websites that do exist are often:
Not Interactive Irrelevant
Unattractive Unreliable
Content Heavy Biased
Inaccessible
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25. Political websites that do exist are often:
Not Interactive Irrelevant
Unattractive Unreliable
Content Heavy Biased
Inaccessible
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26. Political websites that do exist are often:
Not Interactive Irrelevant
Unattractive Unreliable
Content Heavy Biased
Inaccessible
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27. Political websites that do exist are often:
Not Interactive Irrelevant
Unattractive Unreliable
Content Heavy Biased
Inaccessible
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28. Political websites that do exist are often:
Not Interactive Irrelevant
Unattractive Unreliable
Content Heavy Biased
Inaccessible
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29. Political websites that do exist are often:
Not Interactive Irrelevant
Unattractive Unreliable
Content Heavy Biased
Inaccessible
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30. The youth is impressionable!
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31. The youth is impressionable!
Their political beliefs are:
less defined
lack stability
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32. The youth is impressionable!
Their political beliefs are:
less defined
lack stability
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33. The youth is impressionable!
Their political beliefs are:
less defined
lack stability
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34. What does it all mean?
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35. This emphasizes the importance for:
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36. This emphasizes the importance for:
The youth to receive factual, non-partisan
information early on in their voting career.
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37. This emphasizes the importance for:
The youth to receive factual, non-partisan
information early on in their voting career.
An organization to bridge the gap between
the youth 1 politics.
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38. How do we solve this problem?
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39. How do we solve this problem?
Introducing:
You’re the Youth: The Future of Democracy™
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40. You’re the Youth™ aims to:
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41. You’re the Youth™ aims to:
Educate, engage, 1 mobilize the youth
by leveraging the potential of new media.
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42. You’re the Youth™ aims to:
Educate, engage, 1 mobilize the youth
by leveraging the potential of new media.
Build political power for young people by
providing relevant, unbiased information.
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43. and...
Help bridge the generation gap
between the American youth 1 politics.
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44. How will we close the gap?
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45. How will we close the gap?
Branding 1 Identity
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46. Brand Name Color Palette
Brand Tagline Typography
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47. Brand Name Color Palette
Brand Tagline Typography
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48. Brand Name Color Palette
Brand Tagline Typography
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49. Brand Name Color Palette
Brand Tagline Typography
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50. Brand Name Color Palette
Brand Tagline Typography
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51. How will we close the gap?
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52. How will we close the gap?
We’ll start online.
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53. How will we close the gap?
We’ll start online.
Let’s check it out!
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54. What’s under the hood?
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55. What’s under the hood?
Initial Planning
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58. What’s under the hood?
Development
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59. 1. HTML 1 CSS
2. PHP
3. Javascript
4. SEO
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60. 1. HTML 1 CSS
2. PHP
3. Javascript
4. SEO
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61. 1. HTML 1 CSS
2. PHP
3. Javascript
4. SEO
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62. 1. HTML 1 CSS
2. PHP
3. Javascript
4. SEO
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63. Speaking of SEO...
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64. Speaking of SEO...
How does the youth find us?
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65. SEARCH
ENGINE
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66. Rich
Content
SEARCH
ENGINE
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67. Titles
Rich
Content
SEARCH
ENGINE
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68. Titles
Rich
Alt Tags
Content
SEARCH
ENGINE
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69. Titles
Rich
Alt Tags
Content
SEARCH Links
ENGINE
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70. Titles
Rich
Alt Tags
Content
SEARCH Links
ENGINE
Web Text
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71. Titles
Rich
Alt Tags
Content
SEARCH Links
ENGINE
Backlinks Web Text
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72. Titles
Rich
Alt Tags
Content
Time
SEARCH Links
ENGINE
Backlinks Web Text
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73. And is it working?
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74. And is it working?
Absolutely!
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75. 5,462 Pageviews 49.32% Return
3:51 Avg Time 110 Countries
38.51% Bounce Rate 44 U.S. States
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76. 5,462 Pageviews 49.32% Return
3:51 Avg Time 110 Countries
38.51% Bounce Rate 44 U.S. States
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77. 5,462 Pageviews 49.32% Return
3:51 Avg Time 110 Countries
38.51% Bounce Rate 44 U.S. States
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78. 5,462 Pageviews 49.32% Return
3:51 Avg Time 110 Countries
38.51% Bounce Rate 44 U.S. States
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79. 5,462 Pageviews 49.32% Return
3:51 Avg Time 110 Countries
38.51% Bounce Rate 44 U.S. States
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80. 5,462 Pageviews 49.32% Return
3:51 Avg Time 110 Countries
38.51% Bounce Rate 44 U.S. States
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81. 5,462 Pageviews 49.32% Return
3:51 Avg Time 110 Countries
38.51% Bounce Rate 44 U.S. States
and these numbers are increasing daily...
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82. How do we know these statistics?
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83. How do we know these statistics?
Google Analytics
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87. Future Plans
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88. Future Plans
What’s next for You’re the Youth™?
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89. 1. Endorsements 1 Sponsorships
2. Offline Marketing
3. Mobile Website
4. E-Commerce
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90. 1. Endorsements 1 Sponsorships
2. Offline Marketing
3. Mobile Website
4. E-Commerce
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91. 1. Endorsements 1 Sponsorships
2. Offline Marketing
3. Mobile Website
4. E-Commerce
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92. 1. Endorsements 1 Sponsorships
2. Offline Marketing
3. Mobile Website
4. E-Commerce
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93. Quick Recap
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94. Quick Recap
What we want you to walk away with
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95. Problem
Not enough unbiased, reliable references online
for the youth that are attractive and interactive.
Solution
You’re the Youth: The Future of Democracy™
www.youretheyouth.org
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96. Thank you!
www.youretheyouth.org