1. SOCIAL MEDIA AGENCY
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
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Start
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
2. INTRODUCTION
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SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
3. Even a Cavemen Can Do it?
The concept of social media has
been around for ages – even
cavemen posted on each other’s
walls
The internet just scaled this to a
whole new level with more than 1.5
billion people on social networks
increasing by more than half a million
a day
Icon by fasticon.com; Statistics Source: Top Social Networks Around the World
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
4. The Paradigm Shift
Phone Smartphone
Mail eMail
News eNews
Technology Shifting
Change the communication Channels
Socialize Social.net
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
5. Don’t Be Left Behind
$4.26 billion marketing dollars were spent on social media in 2011
Source: Digital Buzz Blog
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
6. Why the Urgency…
800 Million Number of active users on Facebook
200 Million New Facebook accounts in 2011
56% Customers more likely to recommend a brand once fan on FB
30% B2B marketers spending yearly $1m+ on social media
34% Marketers who generated leads using Twitter
33% Marketers that say FB is critical/ important to their business
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
7. Revenue Potential
If your business is not leveraging social media marketing,
your business is not maximizing its revenues
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
8. It’s Viral
Social media is word-of-mouth on
steroids
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
9. ABOUT US
www.allsearch52.com
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
10. Who We Are
Consulting We are a social media consulting firm that creates campaigns for
businesses via various channels to ensure effectiveness and
revenue generation.
Customization We have built our company around our clients by taking the time
to personalize their social media campaigns to fit their needs. We
are a full-service firm offering Pinterest, Facebook, Twitter,
YouTube and other social media outlets to ensure your business
maximizes its reach via multiple channels.
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
11. A Sample of Our Clients
We have a wide range of expertise from
mom and pop shops to large corporations:
Logo 6 Logo 9
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
12. The Team
George Philip Stuart Nichols
Search Engine Marketing Strategy
Optimisation
Georgia Lamar Powell
Giannaros
Social Media Creative Director
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
13. Will Normal Ads Die?
Some leading business publications believe normal
advertising may eventually die but in reality social media is
just a very powerful addition to current marketing channels
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
14. Social Media is Free
Time Financial
Effective Social Media
Investment Investment
The media space is considerably cheaper but immense competition requires
effective content and ongoing customer interactions that involve time and
financial investments
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
15. Initial Planning
It is essential to establish a vision for your social media marketing strategy
and determine desired outcomes in order to create an effective campaign
and choose the correct outlets
Customer
Uses Channels Revenues
Service
What will you use Will it be just another Will you use it for real- Will the goal strictly be
social media for? marketing channel? time customer to directly generate
service? revenues?
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
16. The Focus of the Strategy
In order to have a successful strategy, it is important to not lose focus and aim to create a long-term social media
strategy. If your strategy adds real value to the lives of customers then you will retain them.
People Focus on the people and not the technology. The technology is not what
drives revenues; however, having a consultant who can create connections
and manage an effective campaign to reach the customers does.
Engagement Build conversations instead of focusing on campaigns. By interacting with
customers and building long-term relationships you will be able to build trust
and connection with them, which will eventually convert into higher and
more consistent revenues.
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
17. Dominate the Competition
Beat your competitors and dominate the market by reaching
your customers via at least 3 to 4 social media channels
Facebook Twitter YouTube Pinterest
Most businesses have Some use a maximum Rarely are tactics This new hot social
none of the above of 1 or 2 channels such as SEO videos media channel results in
implemented optimal results
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
18. Promote Social Media
Table-tops on-site at your
business promoting your
social media
Discounts for customers
who become fans on
Facebook or Twitter followers
The Ultimate Method is to
sign up customers via social
media integrated mobile
landing pages in exchange
for automatic discount codes
delivered directly to their
phone
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
19. Implementation & Optimization
Implement Measure Optimize
Implement methods on- Monitor your return on Use analytical tools to
site to drive customers to investment via various reassess your social
your social media content key performance media campaign and
and convert them into indicators: implement new strategies
subscribers and 1. Sales/revenues in order to improve your
contributors 2. Number of referrals return on investment
3. Total marketing costs
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
20. Logo
Here
www.url.com
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
21. Pinterest 101
• Pinterest is a growing social
bookmarking site that allows users
to tag websites based on images
• Pinterest has experienced
explosive growth
• The site offers an opportunity to
target a different user base
• Companies are seeing
unprecedented traffic to their own
websites from Pinterest users
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
22. Why Pinterest
% that have
80% bachelor’s degrees
Midwestern Female Typical user
25-44 Typical age group
Pinterest offers the unique opportunity to target a market that
is difficult to reach via other social media channels
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
24. Next steps
Step 1: Develop a Long-Term Pinterest Strategy
Step 2: Create your page
Step 3: Start creating your boards while focusing on your brand
Step 4: Build a campaign via daily pins
Step 5: Follow users in target areas
Step 6: Pin relevant images from your website to drive traffic
Step 7: Continue with ongoing management
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
25. Our Special Offer
• Meet for a personalized strategy session
Pinterest Offer • Create your page and 5 boards
• Build a campaign via 3 pins per day
• Follow users in target areas
• Pin relevant images from your website to
drive traffic back to the main site
• Continue with ongoing management for long-
term success
$500 up front & $200/mo
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
26. Other special Offers
Facebook, Twitter, YouTube,
Google+, LinkedIn, and more
Mobile marketing campaigns
SEO services
Reputation management
Web development
And more…
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
27. Connect with Us
@AllSearch52
AllSearch52
525 Harris St, Pyrmont, NSW
040733579
0403733579
www.allsearch52.com
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
28. We look forward to working with you on your
social media strategy
THANK YOU
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
5/21/2012 28
Notes de l'éditeur
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
--------------------------Social Media TodayTechnology change everything also the way we communicate.Explain the Social media and people in using technology, previously and todayThis Slide use “Socila Media Today” Layout on Master Slide View Phone icon you can get here: http://www.iconarchive.com/show/heartquake-prevention-icons-by-iconshock/telefono-icon.htmliPhone icon you can get here: http://www.iconarchive.com/show/apple-products-icons-by-svengraph/iPhone-front-black-icon.html Mail icon you can get here: http://www.iconarchive.com/show/stainless-icons-by-iconleak/mail-icon.htmleMail icon you can get here: http://www.iconarchive.com/show/mobile-icons-by-youdu/Mail-icon.htmlNews icon you can get here: http://www.iconarchive.com/show/oxygen-icons-by-oxygen-icons.org/Mimetypes-message-news-icon.htmleNews icon you can get here: http://www.iconarchive.com/show/nod-icons-by-rimshotdesign/Location-NEWS-icon.htmliMac icon you can get here: http://www.iconarchive.com/show/bee-mac-icons-by-artbees/iMac-24-icon.htmlSocialize icon you can get here: http://www.iconarchive.com/show/aesthetica-2-icons-by-dryicons/user-comments-icon.htmlSocial.net icon you can get here: http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-twitter-icon.html http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-facebook-icon.html http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-youtube-icon.html
--------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
--------------------------Company Information SlideThis Slide use “About Us” Layout on Master Slide View.Slide tittles is editable, you can change text, color or rotate easily.Fill your company information in the text area an replace the loremipsum feed. --------------------------Navigation ButtonNavigation Button help you to move slide to next or previous slidesThe Navigation Button can be found in First Slide in Master Slide View, To make it works as slide navigation, Right click the arrow button image > Select Hyperlink > Select “Place in this document” > Select Next Slide or Previous Slide--------------------------Insert and Edit FooterIf you want to edit the footer text go to View > Slide Master > Select first slide master > Type the Tex Box Area with your company information (company name, address, website, etc)--------------------------AnimationsMost of animation using “peek in” effect.
--------------------------Our ClientsThis Slide use “Our Clients” Layout on Master Slide View.Click Video Icon to Add some logo.--------------------------Animation I’m using ‘Peek in’, ‘Random Bars’ and ‘flash bulb’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------Team SlideIntroduce your team member in this slide.The Team Slide use “Teams” Layout on Master Slide View.Insert into A slide.--------------------------Animation This Slide using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------Social Media EffectsSocial media is communication tools that can effect people trends.This Slide use “Social Media Effects” Layout on Master Slide View--------------------------Animation I’m using ‘Checkerboard’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------How do we worksThis is the slide explain how your social media campaign process.Put your key point in the circles, you can easily change the colors and replace the text content.This Slide use “How do we works” Layout on Master Slide View
--------------------------MeasurementsCommuncation on Social Media Today, equipped with measurement technology, to see how the communication impact.This Slide use “Measurement” Layout on Master Slide View--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------How do we worksThis is the slide explain how your social media campaign process.Put your key point in the circles, you can easily change the colors and replace the text content.This Slide use “How do we works” Layout on Master Slide View
--------------------------ComparisonsSocial Media websites are unique, comparison can show how each social media works on.This Slide use “Comparisons” Layout on Master Slide View--------------------------Animation I’m using ‘Checkerboard’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
--------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------MeasurementsCommuncation on Social Media Today, equipped with measurement technology, to see how the communication impact.This Slide use “Measurement” Layout on Master Slide View--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------TestimonialsYou can add what people said about your service on this slide.This slide use “Testimonials” Layout on Master Slide View.--------------------------Animation This Slide using ‘Peek in’ and ‘flash bulb’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------MeasurementsCommuncation on Social Media Today, equipped with measurement technology, to see how the communication impact.This Slide use “Measurement” Layout on Master Slide View--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------Connected SlideThis slide use “Connected” Layout on Master Slide View.Put your contact information here.The icons can be found in “images” folder.
--------------------------Closing SlidePut the closing statement here.This Slide use “Section Heade” Layout on Master Slide View.
