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SharePoint 2010 Web Content Management
1. SharePoint 2010 Web Content
Management: Community and
Social Features on the Internet
Ken Efta
Allyis, Inc.
October 15, 2010
2. Agenda
Introduction
Taking stock of WCM in SharePoint 2010
Trends in business needs
Our observations: screenshots and demos
The WCM challenge and opportunity
Questions
3. Let’s take stock of things
The SharePoint 2009 Conference was almost
exactly a year ago
RTM bits for SharePoint 2010 in the spring
So how are things going? What has this year
meant to us, especially from a Web Content
Management perspective?
5. Still, a 450% Increase? What’s Happening?
IT, Business Decision Makers:
leverage platform investments
Marketing, Community: User-driven
experience and engagement
SOCIAL
6. Tensions on the Teeter-Totter
IT and BDM Economic Factors
(Build/Buy):
Marketing Factors (Brand and
Engagement):
• We’re not going to build;
we’ve already bought a
platform. How do we make
this work?
• What can we enable from a
platform perspective?
• Our customers are really
valuable, and lots of
conversations happen
about our brand
• Web marketing and
customer relationships are
constantly changing. How
do we enable a great
experience?
Groundswell
7. Our Observations: Social Features Meet
SharePoint WCM
• Lots of vendors out there creating (really
good) social features
• Lots of (really good) custom development
in-house
• But, what can a company do quickly using
the new SharePoint OOB features and
configuration, and quick-hit development?
• Balances the teeter-totter, making BOTH
IT/BDM and Marketing happy
18. Things are good, and will get better; there’s work to do
Strike the balance between the economic and investment
considerations and the marketing engagement needs
Push SharePoint 2010 across the line for “Completeness of
Vision” for WCM capabilities
Prove out the SharePoint 2010 social use cases in the WCM
space
Make money:
– Either as a Partner (developing and deploying solutions)
– Or as in-house resources helping increase profits and save
dollars
Challenges and Opportunities
20. So Much More to Talk About
Stop by the Allyis booth to:
• Sign-up for a free 90-minute SharePoint assessment of your organization
• Get access to the latest AIIM SharePoint 2010 Report
• Discuss your SharePoint project and get answers to your questions
Visit our website @ www.allyis.com for more SharePoint Information & Resources