My Idea Business www.yoox.com

1. my ideal business project leader : Giovanni Lanzone | assistants : Jesse Weser | student : Hsiao Hui, Pan (Ally Pan)

2. Research / market over 1.4 billion people worldwide use the internet. average age is 29.77 years old. over 85% have made a purchase over the internet. less than 1 month ago, 55% of them purchased over the internet. Source: Nielsen Online, February 2008

3. Research / market Source: Nielsen Online, February 2008

4. Research / market In the past 3 months what items have you purchased on the Internet? 41% - Books 36% - Clothing/ Accessories/Shoes 23% - Electronic equipment In the past 3 months what items have you purchased on the Internet? Clothing/Accessories/Shoes 39% - North America 38% - Asia Pacific 37% - Europe 36% - Global Total Source: Nielsen Online, February 2008

5. Research / website Top 10 Online Retailers Top 10 Apparel / Beauty Retailers Source: Nielsen Online, December 2007

6. Research / website Online shopping decision-making includes information seeking, comparison of alternatives, and choice making. However……… Do you know how long is 18”? how high is 4”? how deep is 3”?

7. Shopping experience How many times after you bought things online then discovered you have bought a wrong size? Or the style is not what you were expected? Do you want to try and see how will it be looked like before you click “add to cart” button?

8. Optical Glyph Tracking Required Device : . optical Glyph Tracking symbol . webcam . FLARToolKit program (open source code)

9. Optical Glyph Tracking / existed application company: GE Energy application: online advertisement promote Smart Grid windmill technology company: BMW application: online advertisement promote BMW Z4 http://ge.ecomagination.com/smartgrid/#/augmented_reality http://www.bmw.co.uk/bmwuk/augmented_reality/homepage

10. Optical Glyph Tracking / existed application company: UBISOFT application: online teaser trailer promote Assassin's Creed 2 http://assassinscreed.uk.ubi.com/assassins-creed-2/

11. Optical Glyph Tracking / self-experiment company: GE Energy application: online advertisement promote Smart Grid windmill technology company: BMW application: online advertisement promote BMW Z4

12. potential client is… One of the 50 coolest websites in the world. A huge hit from Italy which attract over 155,000 visitorsper day. A fashion e-tailor which is young, unique, fresh and fashion. YOOX can satisfy consumer’s desire with one simple click. YOOX is an irresistible desire.

13. business model Programmer Sales account Project manager Interface designer Project manager Marketing manager WebsiteDesigner YOOX Collaborative development model Customize program for YOOX My ideal business

14. business model construction progress space construction progress ● rent a flat ● furniture●utility cost working equipment ●PC ●cell phone charge ●office all-in-one printer 4 founder partners ●project manager ●interface designer ●programmer ●sales account 1st~3th m 3th~5th m 5th~6th m

16. space

17. cell phone charge

18. allowance for entertainment

20. electricity cost

21. PC x4

22. PC software

23. office all-in-one printer x1

24. office furnitureinvestment cost

25. marketing strategy YOOX Group Asia Market Asia Market North America Market increasing real profit increasing membership and traffic hits collaborative development

26. grazie!