1. Lev Manovich introduces
(1960)five principles for the
new media
1. Numerical Representation.
2. Modularity.
3. Automation.
4. Variability.
5. Transcoding.
5. Modularity
•New media is made of a bunch of components or
modules with an individual identity.
•These components can be mixed in many ways to
compose larger objects. They can interact to add
some behaviour and intelligence and offer them to
the end-user, or just in order to be exposed in the
same interface.
• http://www.slideshare.net/aperezguoc/whats-a-new-media-for-lev-manovich#btnNext What’S New Media For Lev
Manovich
by Aperezg on Mar 15, 2010
6. Importance & Usefulness of Modularity
uses
• Google image search(takes images from websites
and puts in new context—enabled by modular
structure of the web)
• The concept of “layers” (in image, video, or sound
editors)
http://www.slideshare.net/palmeri/manovich1-11239449#btnNext
Manovich1 by palmeri on Jan 24, 2012
7. Main key pillar of modularity
Importance of elements and their role in making
meaningful modules
8. Other important pillar of modularity
• Importance of the big picture.
• Usefulness (modification, functionality
and efficient storage) example is 3D
computer graphics representation.
• Behaviour and intelligence.
• Usability.
9. Nano Technology
Definition: is sometimes called, molecular
manufacturing , is a branch of engineering
that deals with the design and manufacture
of extremely small electronic circuits and
mechanical devices built at the molecular
level of matter.
http://whatis.techtarget.com/definition/nanotechnology-molecular-manufacturing This was last updated in March 2011
Posted by: Margaret Rouse
Adopted from WhatIs.com
10. Nano Technology & media: Merge
Using new media elements and components
to design and manufacture new styles and
devices for the good of humankind.
11. Modularity current and future uses
• Examples
Ex.1 : Laptops, computers, tablets, tabs,
I pads = generally made of various separate
small individual programmes (Video recorder
+ Tape recorder +PlayStation + radio + virtual
Gallery) creating one entity of interactive
machine.
Ex.2: Video conferencing = audio + calling + conferencing and
meeting + video
file://localhost/Users/rayaalhajri/Documents/final presentaiton/link2.pptx
12. Ex.3: Social communications on internet
such as Facebook = images + texts + videos.
Ex.4: the piano software in Apple I PAD= motion + sound
+ visual image of piano= portable piano good
for children and even adults to learn playing
the piano.
14. References
•
• Aabriam (2011) Despicable Me - a kiss goodnight [online]. San Bruno: YouTube, LLC. Available from:
http://www.youtube.com/watch?v=7PjqsMop2LQ [Accessed: 25th
November 2012]
•
• Aperzeg (2010) What’s new media for Manovich [online]. Barcelona: Slideshare.net. Available from:
http://www.slideshare.net/aperezguoc/whats-a-new-media-for-lev-manovich#btnNext [Accessed: 25th
November 2012]
• Briggs, A. and Cobley, P. (1998) The media: an introduction. Harlow: Longman.
• Brzezinska, A. (2012) History and analysis of new media2: modularity of new media [online]. [s.n.]: Google
Blogger. Available from:
http://historyandanalysisofnewmedia2.blogspot.co.uk/2012/10/modularity-of-new-media.html [accessed: 28th
October 2012]
• DespicableMeMovie (2010) Despicable Me - Minions on "The Biggest Loser" [online]. San Bruno: YouTube,
LLC. Available from: http://www.youtube.com/watch?v=EO-pN_-y5YA [Accessed: 25th
November 2012]
• Drexler, K. Eric (1986) Engines of Creation: the coming era of nanotechnology. New York: Anchor Books.
• Manovich, L. (no date) The language of new media [online]. [s.n.]: [s.l]. Available from:
http://www.manovich.net/LNM/Manovich.pdf [accessed: 1st
November 2012]
• Morris, D. (2009) Creating a web site with flash cs4. Berkeley, CA: Peachpit Press.
• Palmeri (2012) Key concepts in Manovich [online]. Barcelona: Slideshare.net. Available from:
http://www.slideshare.net/palmeri/manovich1-11239449#btnNext [Accessed: 24th
November 2012]
• Pata, K. (2010) Introduction to new media: lecture 4 mixed media art and comprehension [online]. Barcelona:
Slideshare.net. Available from: http://www.slideshare.net/kpata/newmedia4 [Accessed: 25th
November 2012]
• Perez, A.S. (2010) What’s new media for Manovich [online]. Barcelona: Slideshare.net. Available from:
www.slideshare.net [accessed: 28th
October 2012]
• Rouse, M. (2011) Nanotechnology: molecular manufacturing [online]. [s.l.]: What’s.com. Available from:
http://whatis.techtarget.com/definition/nanotechnology-molecular-manufacturing [Accessed: 27th
November 2012]
•
