Flash and Flex Israel - All About Augmented Reality Nov 10, 2010

1. Flash & Flex Israel - All about Augmented Reality, the world as we know it!

2. I’m an interactive developer & designer specializing in Flash, Flex, Adobe AIR, 3D
Experiences, Interactive games and Mobile Devices. Working under “Almog
Design”, a recently established design studio based in Tel Aviv, Israel. I provide
development, design, and consultant solutions for a broad range of reputable
clients to include Nokia Asia, Faction Media, Intel Israel and various local and
international companies.
I’m actively involved in the community, run the Adobe user group “Flash and Flex
Israel”, organizer of the annual conference “Flash Israel” and have spoken in a
number of events and conferences.
I contribute to Flash and Flex magazine, on line sites, blogs and publish my own
blog when not creating I enjoy scuba diving and photography.
My site & blog - almogdesign.net almogdesign -
Who Am I
Almog Koren “Almog Design” - Interactive Developer & Designer

3. 1. Introduction: All about Augmented Reality, the world as we know it!
• About AR & History
• Types of AR
• AR Statistics
• Platforms
• New Trends
• Demos
2. Flash and AR
• How it Works
• Benefits
• Frameworks
• Examples
Agenda
Table of Contents

4. 3. Beyond the session
• Tips & Tricks
• Links and more links
Agenda Continued
Table of Contents

5. INTRODUCTION

6. Augmented reality is a term for a live direct or indirect view of a physical real-world
environment whose elements are merged with, or augmented by virtual-generated imagery
creating a mixed reality. Source: Wikipedia
Augmented reality is characterized by the incorporation of artificial or virtual elements into
the physical world, in real-time.
In short – “Make cool 3D stuff follow a marker”
1999 - ARToolkit is released
Developed by Hirokazo Kato at the HITLab and is demoed at SigGraph later that year.
2009 - FLARToolKit is released
ARTollkit ported to Adobe Flash (FLARToolKit) by Tomohiko Koyama, aka Saqoosha
From NyARToolkit(Java ported version of ARToolkit) bringing augmented reality to the web
browser. First version was released in May 2008
About AR & History
Introduction: All about Augmented Reality, the world as we know it!

7. Projection
Perhaps the most common type of augmented reality, projection uses virtual imagery to
augment what you see live. Televised sporting events frequently utilize this type of augmented
reality. Projection can also be interactive. IE Virtual or projection keyboards.
Recognition
Recognition is a type of augmented reality that uses the recognition of shapes, faces or other
real world items to provide supplementary virtual information to you in real-time for example
a marker.
Location
location uses triangulation technology, such as GPS, to instantaneously provide you with
relevant directional information. For example, you can use a smart phone with GPS to
determine your location, and then have onscreen arrows--superimposed over a live image of
what's in front of you--point you in the direction of where you need to go.
**Demos
Types of AR
Introduction: All about Augmented Reality, the world as we know it!

8. • Handheld platforms will transform the Augmented Reality ecosystem, with revenue
associated with Augmented Reality growing from about $6 million in 2008 to more than $350
million in 2014. Source: ABI Research study
• Markets for webcams at $1.8 billion in 2008 are anticipated to reach $3.2 billion by 2015.
Source: Wintergreen Research - Worldwide WebCam Market Shares
• Would you view an online Augmented Reality experience if it required you to download and
install an Internet Browser plug-in other than Flash? (256 Votes) – 25% Depends, - 35.20%
Yes, 39.90% No.
• Do you have a webcam on any of your computers, or do you plan to have one within 6
months? (307 Votes) – 79.50% Yes, 14% No, 6.50% Plan on getting one.
• Cannoballz AR Game Stats (one month period)
Average time spent on site 4min 36sec, 11,672 Unique visitors, 25% repeat visitors,
80% had webcams, 11% Logged into Facebook
AR Statistics
Introduction: All about Augmented Reality, the world as we know it!
History, Stats, Demographics

9. Platforms
Introduction: All about Augmented Reality, the world as we know it!
History, Stats, Demographics

10. New Trends
Introduction: All about Augmented Reality, the world as we know it!

11. FLASH AND AR

12. How it Works
Flash and AR
1. Webcam Captures video stream containing AR marker
2. FLARToolkit analyzes image and finds outer rectangle
3. FLARToolkit calculates 3D position of outer rectangle
4. FLARToolkit looks for inner marker in the pattern list
5. You use transform matrix to transform a 3D object
Building your application
1. Initialize new FLARManager instance from XML file
2. Add FLARmanger instance to the display list
3. Setup FLARMarkerEvent handlers
4. Setup 3D scene
5. Render the scene in an enterframe loop
6. Retrieve transform matrix from marker
7. Apply that transform to 3D object

13. Open Source Version
FlarToolKit has an open source version that can even be used for applications that make a
profit.
FlarManger Framework
You have an option of using FlarManger which is an open source framework that handles all
the AR tracking and set up.
Reliability
A number of applications have been developed using Flash its proved and not a new framework.
Community
Flash has a strong community, which provides support, source files, examples , and much more.
Development time
Much faster development, good for prototyping, very flexible, offers more features, easy to maintain.
Benefits!
Flash and AR

14. FlarToolKit
http://www.libspark.org/wiki/saqoosha/FLARToolKit/en
FlarManger
http://words.transmote.com/wp/flarmanager/
ARToolKit (Flash, iPhone, and Android)
http://www.hitl.washington.edu/artoolkit/
flare*tracker
http://www.imagination.at/en/?Products:Augmented_Reality_for_Flash
QCAR, Popcode, String, **Total Immersion (need plugin very expensive)
Frameworks
Flash and AR

15. Web/Browser
Epson Printers 2010 - http://bit.ly/lh4JfL
Home Depot Augmented Reality Gift Card - http://bit.ly/jyIWMh
GE Smart Grid- http://bit.ly/j2hWpc
Living Sasquatch - http://bit.ly/iAFMzB
Tellart- http://bit.ly/iCRMmk
AR Business - http://bit.ly/ll8hw5
Mobile
layar - http://bit.ly/ja5Z7A, http://bit.ly/kXdWUB
ARBasketball - http://bit.ly/mzjaWY
Nearest Tube - http://bit.ly/kqXcHu
Word Lens - http://bit.ly/jJ3yvD
Subway - http://bit.ly/mMwLQu
Demos
Flash and AR

16. BEYOND THE SESSION!

17. Tips & Tricks
Beyond the session!
Make it fun - Your application should be fun, exited and engage the user.
Obvious - Talk thur the language of the application, no need for instructions
Keep it simple – Your application should be simple.
Don't over complicate things – Don’t add to much objects on the screen.
Understand your limitations – AR has limits, you need to understand this.
Performance is vital – Make sure you get as much performance always optimize.
Brand charter - Add a charter to your application, find ways to personalize the application.
The 3 “U'” - Understand your platform Understand your game type Understand your user.

18. Links and More Links
Beyond the session!
•

19. THANK YOU