A month ago we created the Scoreoid Asset Promotion and within 24 hours we had over 5,000 tweets over 1 million Twitter Impressions, over 6,000 social referrals, trending on Reddit and so forth. All this at a cost of $230 a perfect budget for a startup. My talk will cover what we have learned from the Scoreoid Community Asset Promotion, best practices, how to use social media, things to think about when it comes to creative guerrilla marketing for startups and finally how to go out and get users.

1. WELCOME
Go Viral with Guerilla Marketing
Campaigns for Startups
The Junction Wave 5 alumni, Microsoft Accelerator alumni class 2

2. Interactive developers & designer
under “Almog Design”
Founder of Scoreoid
Developer / Entrepreneur
Almog Koren
Community EvangelistSpeak at events like
Casual Connect Kiev, GameIS, ect..
Active in the community
(Adobe ACP, UG Manger,
Flash Israel)
Who Am I?

3. Marketing
Best practices
51
Start
Welcome
Viral?
The Basics
2
Promotion
Scoreoid
3
Analysis
Stats & Aftermath
4
End
Questions
6
Agenda

4. marketing techniques that use pre-existing social
networking services and other technologies to
produce increases in brand awareness or to
achieve other marketing objectives… Wikipedia
The Ultimate Gaming Backend-as-a-Service for Game Developers!
Video clips, images
Games, email
Incentive based
Trendy based
Viral?

5. VIRAL = YOUR MARKET
REACH
The Ultimate Gaming Backend-as-a-Service for Game Developers!
Market
Segments
Incentive size
Networking potential
Initial impact
Time frame
Viral Reach?

6. Social Media
Adding a like button isn't going to get you users
Doing social media isn't marketing it’s part of marketing
Sharing and posting is not social media
Remember your network isn't scalable

7. Good Social Media
Content is king
Gamification
Understand your users
Understand social platforms
Small part of a big marketing plan

8. Scoreoid – Gaming Backend as a
Service
We help game developers to
retain and engage with their players!
The Ultimate Gaming Backend-as-a-Service for Game Developers!
What is Scoreoid?

9. The Ultimate Gaming Backend-as-a-Service for Game Developers!
Goals:
• Increase Scoreoid brand awareness and awareness within
the game developers community.
• Increase social traffic and website traffic.
• Increase referrals and SEO?
• Testing the waters out.
• Can it go viral or pick up traction?
The Promotion

10. The Ultimate Gaming Backend-as-a-Service for Game Developers!
Outline:
• Gather 6 game designers, sound arties and developers
from the community.
• Provide assets via landing page and “PayWithATweet”.
• Low budget and organic marketing.
The Promotion

11. The Ultimate Gaming Backend-as-a-Service for Game Developers!
The Promotion

12. The Ultimate Gaming Backend-as-a-Service for Game Developers!
Cost:
• Landing page design + markup $228.
The Promotion
Benefit:
• Low budget.
• Used a designer
• Had initial markup done

13. The Ultimate Gaming Backend-as-a-Service for Game Developers!
Brand Awareness

14. The Ultimate Gaming Backend-as-a-Service for Game Developers!
Brand Awareness

15. The Ultimate Gaming Backend-as-a-Service for Game Developers!
Brand Awareness

16. The Ultimate Gaming Backend-as-a-Service for Game Developers!
Brand Awareness

17. The Ultimate Gaming Backend-as-a-Service for Game Developers!
Brand Awareness

18. The Ultimate Gaming Backend-as-a-Service for Game Developers!
8,159
Unique Views
10,000
Visits
1 MILLION
Impressions (Twitter)
Over 5,500
Tweets
Over 6,000
Social Referral
13,831
Page Views
First 24 to 36 Hours

19. The Ultimate Gaming Backend-as-a-Service for Game Developers!
18,231
Unique Views
23,000
Visits
1 MILLION
Impressions (Twitter)
Over 6,500
Tweets
Over 10,000
Social Referral
39,836
Page Views
Today

20. Follow up after initial spike
Target influencers more
Incentive based is key
Update hash tags constantly
Brand awareness is key
Be more prepared to measure
Direct follow up was missed
Closing and wrapping up
What We Learned

21. Social engagement
Brand awareness
Segment
WHAT
TO DOSocial research
Find a good incentive
Be genuine
Post, Post, Post
Social mechanics
Use a designer
Your Promotion?

22. What can you give away or provide that has value?
What does your target market need or would want?
What can I show to my target market that would interest
them?
What platforms can I use?
Brainstorm with everyoneTHINK OUTSIDE THE BOX
Ideas

23. Examples
Dropbox Michigan Race
Dropbox share for free space

24. Examples
Dropbox invite friends for free space
Copy Tweet for extra storage

25. Examples
Twitter promotion (in 2009) - "Tweet Seats" sold domestic tickets
through its Twitter account for just nine bucks a pop, selling 1,000
tickets in just three minutes. 33,000 followers to its Twitter
account.

26. Grasshopper, The New Dork - bit.ly/bCFPNJ
Dollar Shave Club - bit.ly/x1RILs
Examples
- More than 1.3 million views since March 2010 (Startup,
USA ).
- 2 million views within the first 48 hours, today 5 million. Used video to raise
$1 million USD and gain 12,000 new subscriptions within the first two days of
debut.

27. Will It Blend? - bit.ly/efO3A
The Blair Witch Project - bit.ly/GWXa
Examples
- 530,000 subscribers and over 220 million views
- budget of just over $500,000, gross almost $250 million at the box office

28. Focus Point
Rewards Engagement
Good
segmentation
Wrap Up: Focus

29. Wrap Up: Tools that can help

30. Scoreoid / Almog Koren Scoreoid / almogdesign Almog / Scoreoid
Website: www.scoreoid.net
Blog: blog.almogdesign.net
E-Mail: almog@scoreoid.net
Contact

31. THANK YOU!
The Ultimate Gaming Backend-as-a-Service for Game Developers!