1. The ultimate server platform for game developers! www.scoreoid.net
WELCOME
Going above and beyond the standards
how to engage with your players!

2. The ultimate server platform for game developers! www.scoreoid.net
WHO AM I?
Interactive Developer,
Entrepreneur
Almog Koren
Worked with Nokia, Intel,
Rim and more.
Speak at events like
Casual Connect Kiev, GameIS, ect..
Active in the community
(Adobe ACP, UG Manger,
Flash Israel)
Interactive developers & designer
under “Almog Design”
Founder of Scoreoid
(Startup)

3. The ultimate server platform for game developers! www.scoreoid.net
Showcase
Examples
51
Start
Welcome
Why?
Presenting why
2
How
Ideas
3
Analysis
Charts & Stats
4
End
Questions
6
AGENDA

4. The ultimate server platform for game developers! www.scoreoid.net
WHY SHOULD I ENGAGE WITH MY PLAYERS?
“Recognition and respect: the successes
of your previous works are presumed in
your latest games. People come to
respect your brand and the games that
you make.”–Sash
It‟s a competitive market
App stores are overcrowded
Playersare your most powerful assets
bitBATTALION
Sash

5. The ultimate server platform for game developers! www.scoreoid.net
WHY SHOULD I ENGAGE WITH MY PLAYERS?
Interaction
VALUE
Super cheap
Create a brand
Cross
promotions
Real feedback
Increase sales
Retention
Better ratings
Social engagement

6. The ultimate server platform for game developers! www.scoreoid.net
HOW
Additional Comment
Yey!
THINK OUTSIDE THE BOX
Newsfeed
Notifications (push)
In game messages
Newsletters
Social
SMS
Other players
Direct marketing

7. The ultimate server platform for game developers! www.scoreoid.net
HOW: BEST PRACTICES
Additional Comment
Yey!
Don„t spam
It„s all about timing
Understand your player
Be direct
Always ask
Rewards
Cross promote
Build loyalty

8. The ultimate server platform for game developers! www.scoreoid.net
HOW: FOCUS
Focus Point
Rewards Engagement
Understanding
the player

9. The ultimate server platform for game developers! www.scoreoid.net
38%
29%
24%
20%
16%
14%
11% 9% 7%
6% 5% 4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0 1 2 3 4 5 6 7 8 9 10 11 12
ANALYSIS: USER RETENTION
iOS & Android Apps
Late
Flurry - http://bit.ly/rGXkLe

10. The ultimate server platform for game developers! www.scoreoid.net
74% 72% 70% 72% 72%
57%
55% 55%
38%
23%
43% 43% 42%
35%
16%
0%
10%
20%
30%
40%
50%
60%
70%
80%
30 Day Retention
60 Day Retention
90 Day Retention
ANALYSIS: LOYALTY BY APPLICATION CATEGORY
Start within 30 days
Increase retention
Timing is eveything
Offer rewards
Maximum
Flurry - http://bit.ly/MyFUGQ

11. The ultimate server platform for game developers! www.scoreoid.net
11
3
10.7
6
7.4
News
Medical
Reference
Productivity
Games
ANALYSIS: FREQUENCY OF USE / WEEK
At least one week
Measure effectiveness
Focus on quality
Games
Flurry - http://bit.ly/MyFUGQ

12. The ultimate server platform for game developers! www.scoreoid.net
ANALYSIS: THEORY
Start – Current game 15K players.
Cross Promote – Newsletter about new game.
Exchange – 30% from old game to new game.
Finish - 4.5K in players for the new game off the start.

13. The ultimate server platform for game developers! www.scoreoid.net
SHOWCASE
Jetpack Cross PromotionAngry Birds Newsletter

14. The ultimate server platform for game developers! www.scoreoid.net
SHOWCASE
Zombie Gunship Cross Promotion
Zynga Inbox

15. The ultimate server platform for game developers! www.scoreoid.net
WRAP UP
WHY?
Brand
Cheap
Vaule
Sales

16. The ultimate server platform for game developers! www.scoreoid.net
WRAP UP: WORKFLOW THEORY
Engage
Promote
Create
Brand
Analysis
Sales
Retention
Chose the
right option
Check your
game stats

17. The ultimate server platform for game developers! www.scoreoid.net
CONTACT
Scoreoid / Almog Koren scoreoid / almogdesign Almog / Scoreoid
Website: www.scoreoid.net
E-Mail: almog@scoreoid.net

18. The ultimate server platform for game developers! www.scoreoid.net
QUESTIONS
?

19. The ultimate server platform for game developers! www.scoreoid.net
THANK YOU!