FAN AGGREGATION PLATFORM DESIGNED IN 2008.

1. The Fan Base
Owning the Football Fan Market

2. The Fans
 The life blood of any sport.
 An estimated 40million Nigerians love football.
 With access to satellite TV, football lovers are
increasingly supporting clubs, continents away.
 The need to harness this love directly and profitably for
brands other than the clubs, has arisen and the time to
do so is now.
 The Fan Base is an ambitious yet simple plan to attract,
track and target the fans of the English premiership .

3. Strategic Fit
 Football and alcohol offer a passionate and
inseparable union.
 In the UK most games are viewed in pubs and in
Nigeria the trend has caught on.
 The Fan Base thus offers the opportunity to support
these fans and their passions without running the
gauntlet of huge sponsorship fees.
 While the sales numbers are shooting through the sky,
the fans are rewarded for their loyalty to their clubs
and Gulder.
 This strategically delivers all the passion and
excitement of the Premiership to Gulder without the
cost of sponsorship.

4. Mechanics
 Driven by media and other benefits football supporters are encouraged to
register via SMS.
 On registration, they receive a universal password that allows them to go
selected bars and buy Gulder at the RRP or at a specified discount.
 Parameters include Name, Age, Location and Gender.
 Registration will occur twice in a season.
 A twice a season registration module lowers entry barriers and encourages
increased registration.
 All registrations will be location tied to avoid logistic hassles.
 All registrations will cost N100. This may however be reduced to attract
more volume to N50
 There will also be weekly predictions at N30 per SMS to increase sales
volume and service patronage.
 This guarantees weekly revenues for the service in addition to registration
income
 This service will be provided by Cypress Blue The Fan Base
administrators in partnership with 3WC a VAS provider.

5. Brand Benefits
 Specific targeting and marketing windows.
 Positive association with the Premiership and without
sponsorship costs.
 Targeted visibility and access to a core market and
demographic.
 Added visibility from www.fanbaseonline.com fan
communities.
 Improved brand loyalty and brand adoption.
 Exclusive brand presence on all fanbaseonline web pages and
return SMS plus in all bars of course!
 Greater sales figures from increased consumption.

6. Premiership Delivered
 Strategically this will be achieved by winning the hearts of the
fans.
 This is will be ensured through access to affordable drinks and
rewarding the fans for being loyal to their clubs and the brand.
 These rewards can only be enjoyed by being part of the brand’s
reward system.
 This is only possible when fans use the brand in question.
 Tapping into the passion of the fans and showing equal
commitment to each set will further drive home the brand’s love
for the fans and improve theirs for Gulder.
 The result is the EPL on a platter!

7. Reward System
 The fans will be rewarded for correct predictions.
 These rewards include:
 Stickers jerseys,
 Wristbands,
 Posters
 Autographed match day jerseys
 Game tickets
 Club centered events and parties
 The fans’ brand will be exclusively present and co
branding opportunities will be explored.

8. The Fan Numbers
 An estimated 1million football fans are expected to
register per season.
 Driven by the benefits provided by the brand, the
numbers will rise to 2 million by 2009.
 Projected gross earning are N100million per annum.
 This will be shared between the brand and the Fan
Base administrators in an agreed upon ratio.

9. Fan Registration
 There are two distinct income streams.
 These are
 Registration
 Prediction.
 There will also be weekly predictions at N30 per
SMS to increase sales volume and service
patronage.
 Registration will come in two trenches pre and mid season.
 Prediction income will be season long and will cover over
380 league games and may get fans from the FA cup and the
champions league.
 This income stream will be the recurrent income stream and
will ensure constant visibility and mind presence for Gulder.

10. Value Offering
 Projected additional sales of over 1million additional
bottles of Gulder per season.
 Sponsorship savings of $50million from indirect
sponsorship.
 Subtle daytime advertising windows to increase brand
visibility.
 This allows Gulder to be on air in the prohibited time belts
and increases overall brand presence on electronic media.
 Projected additional gross sales of N240million per season.
 These numbers reflect nationwide purchases in all selected
bars at RRP.

11. The Money Trail
 N100million from fan registrations
 N240million additional discounted sales revenues from
Gulder bars.
 N50million from annual prediction incomes.
 Total estimated revenue is N390million.

12. Thank You