This document discusses internet marketing strategies for small businesses. It covers two main topics: website effectiveness and traffic generation. Under website effectiveness, it provides 10 questions for small businesses to assess things like usability, readability, and calls to action on their website. Traffic generation discusses using Google Analytics to track traffic, search engine optimization (SEO) through keywords, inbound links from social media, and listing the business on local search sites like Google Places. The overall message is that these internet marketing strategies can help small businesses attract more visitors to their website effectively and free of cost.

1. Internet
Marketing for
Small Business
ALOK KUMAR SINGH
PONDICHERRY UNIVERITY

2. Internet Marketing for Small
Business
1.Website effectiveness
2.Traffic generation

3. WEBSITE
EFFECTIVENESS
Ask the coming 10
questions to yourself
and try to answer
them.

4. 1. Where do your eyes go first?

5. 2. Do you
know right
away what
this website is
all about?

6. 3. Is the important information
“above the fold?”

7. 4. Can you
easily find the
benefits of the
product/service
?

8. 5. Is there a clear call to action?

9. 6. Are the colors and images
aesthetically pleasing?

10. 7. Is the font easy to read?

11. 8. Are there bulky sections of writing
anywhere on the page?

12. 9. Do the menu items clearly tell
you where will they take you?

13. 10. Do you feel personally connected?

14. TRAFFIC GENERATION

15. Google Analytics
http://www.google.com/analytics

16. SEO (Search Engine Optimization)
SEO is the process of getting your website
recognized more frequently when people
perform searches on sites such as
Google , Yahoo or Bing
There are three easy ways you can
increase your SEO rankings:
keywords, inbound links and local
search listings.

17. Write down all of the keywords associated with
your business.
Keywords
The next step is to go to the Google Keyword Tool:
https://adwords.google.com/select/KeywordToolExternal

18. The first step is to set up links from all of your own
domains.
Your blog, Facebook pages, Twitter accounts and any
other social media outlets should all include links to
your website.
When you post entries on these outlets, include links to
your site, as appropriate. When others “retweet” these
links, you get exponential exposure.
Inbound Links

19. Local Search Listings
www.google.com/places.

20. Cheer up because
everything
described before is
Effective and
Freeee