Why is now the time to leverage design thinking to its fullest potential?
There is no question that we are collectively facing some of the greatest challenges of all times.
We have just come out of the worst
economic
downturn in a generation.
We are facing an array of
social issues
: health care, education, poverty, aging.
And we are astutely aware that we have to weigh every decision and action against the impact it will have on our
environmen
t.
All of these are highly complex, urgent and critical issues to be resolved. We need to prepare ourselves to tackle these complex issues.
Does it create value for the end user?
Does it help strengthen a company’s competitive advantage?
Is this a sustainable advantage?
Let’s also think about how broadly we think of the practice of design – across disciplines and up the ‘application development curve’.
How does that relate back to ROI? How does that relate to Business Design?
To illustrate the point, I am going to use Apple as an example, because most people would agree that it is an innovative company that pushes design to its fullest potential.
Does it create value for the end user?
Does it help strengthen a company’s competitive advantage?
Is this a sustainable advantage?
Let’s also think about how broadly we think of the practice of design – across disciplines and up the ‘application development curve’.
How does that relate back to ROI? How does that relate to Business Design?
To illustrate the point, I am going to use Apple as an example, because most people would agree that it is an innovative company that pushes design to its fullest potential.
Does it create value for the end user?
Does it help strengthen a company’s competitive advantage?
Is this a sustainable advantage?
Let’s also think about how broadly we think of the practice of design – across disciplines and up the ‘application development curve’.
How does that relate back to ROI? How does that relate to Business Design?
To illustrate the point, I am going to use Apple as an example, because most people would agree that it is an innovative company that pushes design to its fullest potential.
Does it create value for the end user?
Does it help strengthen a company’s competitive advantage?
Is this a sustainable advantage?
Let’s also think about how broadly we think of the practice of design – across disciplines and up the ‘application development curve’.
How does that relate back to ROI? How does that relate to Business Design?
To illustrate the point, I am going to use Apple as an example, because most people would agree that it is an innovative company that pushes design to its fullest potential.
Does it create value for the end user?
Does it help strengthen a company’s competitive advantage?
Is this a sustainable advantage?
Let’s also think about how broadly we think of the practice of design – across disciplines and up the ‘application development curve’.
How does that relate back to ROI? How does that relate to Business Design?
To illustrate the point, I am going to use Apple as an example, because most people would agree that it is an innovative company that pushes design to its fullest potential.
Does it create value for the end user?
Does it help strengthen a company’s competitive advantage?
Is this a sustainable advantage?
Let’s also think about how broadly we think of the practice of design – across disciplines and up the ‘application development curve’.
How does that relate back to ROI? How does that relate to Business Design?
To illustrate the point, I am going to use Apple as an example, because most people would agree that it is an innovative company that pushes design to its fullest potential.
Does it create value for the end user?
Does it help strengthen a company’s competitive advantage?
Is this a sustainable advantage?
Let’s also think about how broadly we think of the practice of design – across disciplines and up the ‘application development curve’.
How does that relate back to ROI? How does that relate to Business Design?
To illustrate the point, I am going to use Apple as an example, because most people would agree that it is an innovative company that pushes design to its fullest potential.
Does it create value for the end user?
Does it help strengthen a company’s competitive advantage?
Is this a sustainable advantage?
Let’s also think about how broadly we think of the practice of design – across disciplines and up the ‘application development curve’.
How does that relate back to ROI? How does that relate to Business Design?
To illustrate the point, I am going to use Apple as an example, because most people would agree that it is an innovative company that pushes design to its fullest potential.
Does it create value for the end user?
Does it help strengthen a company’s competitive advantage?
Is this a sustainable advantage?
Let’s also think about how broadly we think of the practice of design – across disciplines and up the ‘application development curve’.
How does that relate back to ROI? How does that relate to Business Design?
To illustrate the point, I am going to use Apple as an example, because most people would agree that it is an innovative company that pushes design to its fullest potential.
Does it create value for the end user?
Does it help strengthen a company’s competitive advantage?
Is this a sustainable advantage?
Let’s also think about how broadly we think of the practice of design – across disciplines and up the ‘application development curve’.
How does that relate back to ROI? How does that relate to Business Design?
To illustrate the point, I am going to use Apple as an example, because most people would agree that it is an innovative company that pushes design to its fullest potential.
Does it create value for the end user?
Does it help strengthen a company’s competitive advantage?
Is this a sustainable advantage?
Let’s also think about how broadly we think of the practice of design – across disciplines and up the ‘application development curve’.
How does that relate back to ROI? How does that relate to Business Design?
To illustrate the point, I am going to use Apple as an example, because most people would agree that it is an innovative company that pushes design to its fullest potential.
Does it create value for the end user?
Does it help strengthen a company’s competitive advantage?
Is this a sustainable advantage?
Let’s also think about how broadly we think of the practice of design – across disciplines and up the ‘application development curve’.
How does that relate back to ROI? How does that relate to Business Design?
To illustrate the point, I am going to use Apple as an example, because most people would agree that it is an innovative company that pushes design to its fullest potential.
Does it create value for the end user?
Does it help strengthen a company’s competitive advantage?
Is this a sustainable advantage?
Let’s also think about how broadly we think of the practice of design – across disciplines and up the ‘application development curve’.
How does that relate back to ROI? How does that relate to Business Design?
To illustrate the point, I am going to use Apple as an example, because most people would agree that it is an innovative company that pushes design to its fullest potential.
Does it create value for the end user?
Does it help strengthen a company’s competitive advantage?
Is this a sustainable advantage?
Let’s also think about how broadly we think of the practice of design – across disciplines and up the ‘application development curve’.
How does that relate back to ROI? How does that relate to Business Design?
To illustrate the point, I am going to use Apple as an example, because most people would agree that it is an innovative company that pushes design to its fullest potential.
Does it create value for the end user?
Does it help strengthen a company’s competitive advantage?
Is this a sustainable advantage?
Let’s also think about how broadly we think of the practice of design – across disciplines and up the ‘application development curve’.
How does that relate back to ROI? How does that relate to Business Design?
To illustrate the point, I am going to use Apple as an example, because most people would agree that it is an innovative company that pushes design to its fullest potential.
Does it create value for the end user?
Does it help strengthen a company’s competitive advantage?
Is this a sustainable advantage?
Let’s also think about how broadly we think of the practice of design – across disciplines and up the ‘application development curve’.
How does that relate back to ROI? How does that relate to Business Design?
To illustrate the point, I am going to use Apple as an example, because most people would agree that it is an innovative company that pushes design to its fullest potential.
Does it create value for the end user?
Does it help strengthen a company’s competitive advantage?
Is this a sustainable advantage?
Let’s also think about how broadly we think of the practice of design – across disciplines and up the ‘application development curve’.
How does that relate back to ROI? How does that relate to Business Design?
To illustrate the point, I am going to use Apple as an example, because most people would agree that it is an innovative company that pushes design to its fullest potential.
Does it create value for the end user?
Does it help strengthen a company’s competitive advantage?
Is this a sustainable advantage?
Let’s also think about how broadly we think of the practice of design – across disciplines and up the ‘application development curve’.
How does that relate back to ROI? How does that relate to Business Design?
To illustrate the point, I am going to use Apple as an example, because most people would agree that it is an innovative company that pushes design to its fullest potential.
Here is what we find:
When we study the mindsets and methods behind successful business, and then study what’s behind great design, we find that business success is very much correlated with mindsets and methods similar to those characteristic of designers.
Leveraging those ‘design mindsets and methods’ more consistently into the world of business is what we define as Business Design.
5 years ago, we asked ourselves: If we leverage design practices in a more rigorous and consistent manner in business, can we
expand and accelerate innovation
?
After 5 years of developing and applying this approach, we are convinced the answer is YES.
When we do these things more often, more consistently and more broadly across the enterprise, we get to bigger ideas faster, and help teams to be more productive and efficient in harnessing the human capital of the enterprise.
Let me now go on to explain more about the value of business design.
Prototype and iterate in the lab and in the market
Prototype and iterate in the lab and in the market
Prototype and iterate in the lab and in the market
Prototype and iterate in the lab and in the market
Prototype and iterate in the lab and in the market
Prototype and iterate in the lab and in the market
Nintendo: Building market share through customer collaboration
In the early 1990s, Nintendo’s share of the game console market was 61 percent, but by the mid-2000s, it had fallen to 22 percent.12 To regain its leadership position, Nintendo needed to find new ways to delight gamers — and to bring gaming to new audiences.
To do that, Nintendo went straight to the source — gamers themselves. The company established an online community by offering incentives in return for customer information. The company also selected a group of experienced gamers based on the value and frequency of their community contributions. These “Sages” were given exclusive rewards, like previews of new games, in exchange for helping new users and providing community support.13
Through this community, Nintendo has gained valuable insights into market needs and preferences. This has influenced everything from game offerings — like an online library of “nostalgic” games that appeal to older gamers — to new product design — for example, the intuitive controls of the popular Nintendo Wii system, which have helped attract new, casual gamers.14
By leveraging the loyalty and expertise of its core customer segment, Nintendo has successfully connected with two new ones — women and older men. This collaboration seems to have paid off: Nintendo is once again ahead of its competitors, with 44 percent market share.15
Source: IBM 2008 Global CEO Survey – Enterprise of the Future.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
With this as an overall framework, we use a large repertoire of
task-based ‘tools’
to unlock thinking.
In fact, today we have HUNDREDS of frameworks and tools in our ‘wiki’.
I will now go through each of the 3 gears and give you examples of ‘tools’, and an example of where we had some surprising outcomes that altered corporate developments.
We believe Business Design, like all great design, is a
discipline
.
It is a
learned skill
. Everyone has the capacity for design thinking.
By practicing our methodology,
we modify behavior
.
We fortify that practice with
tools
, because we find tools help
unlock new thinking
.
That experience shapes both
abilities and attitudes
about: team work, tackling wicked problems, conviction and perseverance in the pursuit of real innovation and
progress
.
All of that supports beliefs in the importance of innovation and the notion that
anything is possible
if you set your mind to it, work hard as a team, and think creatively about business.
Let me now take you through our overall approach, and then illustrate how it works.
The first gear is clearly the foundation for ‘human centered design’.
In this gear, we focus on gaining a BROAD view of people’s lives (i.e., not just their interaction with specific products or services) and DEEP understanding of their needs.
The key question we are seeking to answer is: What do people NEED?
We aim to understand this on many levels, not just functionally, but also what they need emotionally, and in terms of communications, information and relationships with others.
This is not just ‘an exploration’, this is a deep and rigorous process that sets the foundation for everything we do thereafter. It helps define what people value and what they need – in some cases needs they don’t openly express.
This will reveal
new opportunities
.
In order to conceive and build out that vision, we have an array of frameworks and tools to create new possibilities.
The exploration begins with
ideation
.
Concepts are translated from the ‘abstract’ to the concrete through rapid
prototyping
.
We map the full
experience
, building out every dimension to create a seamless experience.
And we engage users in
co-creation
throughout the development process to make solutions better.
With needs defining the opportunity and criteria for innovation, we move into development and Gear 2 – Visualizing new possibilities.
Great designers, like great visionary business leaders,
see
the future long before it becomes a reality.
The question here is: What could bring new VALUE?
This should be an open exploration of ideas by the development team – thinking about
all
of the elements of a high-value experience – products, services, communications, places and environments.
This is the opportunity to look at things both inside an organization’s abilities and
outside
as well – it is the time to use the collective imagination of the team to dream a
new future
.
The goal is to design an
integrated experience that will create new value
for the marketplace.
Let’s pretend, for just a few minutes, that it is around 1990. We are collectively Apple. We make great computers, but we know there is so much work we can to to change the way people work and play.
Let’s paint a picture of our customer, and how we could help them get the most out of life and unleash their creativity. We know him well, and understand his deepest needs. Let’s create a story that could change the world…
In order to conceive and build out that vision, we have an array of frameworks and tools to create new possibilities.
The exploration begins with
ideation
.
Concepts are translated from the ‘abstract’ to the concrete through rapid
prototyping
.
We map the full
experience
, building out every dimension to create a seamless experience.
And we engage users in
co-creation
throughout the development process to make solutions better.
Now comes the best part – designing new models and systems to deliver innovation to the marketplace.
The question at this point is: What is the NEW MODEL that will enable us to deliver the innovation, compete within the market and prosper?
This is a matter of creating value for BOTH the market and the ENTERPRISE.
The model must:
Create VALUE for
every
stakeholder: the market, the enterprise, and all partners in the mix,
Be UNIQUE versus other models in the marketplace, truly representing a breakthrough solution,
Be difficult to REPLICATE – so the window of advantage is longer and the ROI higher.
It must create enterprise value…and a sustainable competitive advantage.
Once again, we have frameworks and tools for this too.
Activity Systems
are used to map what an enterprise must DO realize its innovation.
Operations mapping
helps design the flow and organizational touch points.
Value exchange
mapping helps ensure that ever stakeholder – the user, the enterprise, partners – is part of a fair value exchange.
Financial modelling
tools help us test how the enterprise will make money and keep on making money, and how to mitigate risk through business design.
Development roadmaps help turn visions into reality, and manage investments, developments and decision-making along the way.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.
Great business people and great designers have much in common, including:
A strong
understanding
of people & their needs
An
open mind
that allows them to solve problems more creatively
A willingness to
collaborate
with others in order to achieve bigger, better outcomes
An ability to use their
imagination
to create and visualize
new possibilities
A willingness to
experiment
Making ‘strategies’ more concrete by building out new ideas and
prototyping
Having the
courage
to try new things and risk failure on the path to success
Co-creation
with users throughout the development process
Using
systems thinking
to create robust solutions
Embracing
constraints
as a source of creativity in designing new ways to bring value to the marketplace
These are things familiar to great designers. They are also familiar to many great business innovators.