Daniel Davenport's presentation, "Location-Based Services for Local Business," for the Alabama Social Media Association meeting, July 27, 2011, Birmingham. For more, visit http://alsocme.com.

1. Location base services
for local business
Daniel Davenport
THINK Interactive
@thinkinc
www.thinkinc.com
Friday, July 29, 2011

2. SINCE 1994,
WE’VE FOCUSED ON
HELPING BRANDS CREATE
BUSINESS VALUE THROUGH
DIGITAL CHANNELS.
Friday, July 29, 2011

3. OUR CLIENTS
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4. LOCATION BASED SERVICES
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5. LOCATION BASED SERVICES
Local business have
more control, over more
content to more people
than ever before.
Friday, July 29, 2011

6. LOCATION BASED SERVICES
People have more access
to data enabled mobile
devices than ever before.
Friday, July 29, 2011

7. LOCATION BASED SERVICES
The Internet has gone mobile,... and so have you.
Friday, July 29, 2011

8. SOCIAL + LOCAL + MOBILE
CONNECT WITH YOU BUYER
Location enabled, mobile
friendly content about your
business increases the
likelihood that the right
person at the right time will
find a compelling reason to
click on your information.
Friday, July 29, 2011

9. The SoLoMo landscape
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10. Think local
80% of search is local
95% of mobile search is local
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11. Think local
50% of physical goods
purchased started off
with an online search
within 5 miles of the
purchase location
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12. Business need to be listed somewhere
to let consumers know they have
goods to purchase.
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13. Thing started to change when listing
went online and added social things like
ratings and location things like maps.
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14. The important thing right now for local businesses
is to be in the directories, with the right
information - which now means spacial location.
Friday, July 29, 2011

15. Local and
mobile need
spacial data
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16. Google Places - now with no QR codes!
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17. Google+ The thing to think about
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18. Now they
have found
you, where
do they go?
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19. Your online presence is changing fast
New standards New channels
HTML5 SOCIAL MEDIA
MOBILE & TABLET
OPTIMIZATION
INTERACTIVE TV
APPS & CHANNELS
Friday, July 29, 2011

20. Mobile
Website
Connected Tablet
Device Website
Website
Website
Third party
Branded iTV App
s
Pages Website
(hulu, etc)
V-
Facebook
Tablet
Profile
Apps
Facebook App
Apps
So
c
ia
l
Youtube Mobile
Channel App
Twitter
Profile
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21. You need to maximize
your effort on tools
and platforms that
are driving business
Facebook?
Twitter?
Foursquare?
Groupon?
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22. Driving sales - digital coupons,
QR codes and loyalty programs
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23. Google Kills Off Those Little Square Codes You Scan
With Your Phone
Business Insider
Mar. 31, 2011, 3:11 PM
Driving sales - digital coupons,
QR codes and loyalty programs
Friday, July 29, 2011

24. Why Groupon Is Poised For!Collapse
Techcrunch, Monday, June 13th, 2011
Driving sales - digital coupons,
QR codes and loyalty programs
Friday, July 29, 2011

25. Unlike Groupon or
LivingSocial, AmEx deals
don’t require anyone to
pre-purchase anything or
present any coupons to
merchants.
Driving sales - digital coupons,
QR codes and loyalty programs
Friday, July 29, 2011

26. Future trend 1 - mobile wallets
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27. Future trend 2 - the connected car
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28. Taking advantage of location based
services starts with registering your
business location so mobile devices
can find you.
As payment and incentive platforms
mature they will be an important part
of your sales strategy.
Take control of your digital home base
and use every media type you can to
tell your story.
Friday, July 29, 2011