By 2020, our entire lives will be online and searchable, with details stored digitally rather than in our memories. Most social media traffic on sites like Facebook involves chatting, playing games, and sharing photos and music. Having an online presence can attract talent and build a strong personal brand through maximum social media use and word-of-mouth. However, privacy is diminished as photos and information can still be accessed after deletion, and one's online identity and reputation are permanently visible to potential employers and colleagues. It is important to consider how much private information and photos are shared publicly, as an online identity and reputation must be carefully managed.