Email Marketing

Email marketing Meelis Ojasild Partner altex marketing Innovative Internet Marketing TM Internet Marketing

Email elements Subject line From name From address To address Reply-to address Content/creative/body Attachment Innovative Internet Marketing TM Internet Marketing

How does email work? ,[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

Types of email ,[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

Laws that regulate email marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

Emails perceived as spam: ,[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

Ways to reach to people/companies ,[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

The terms used in email marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

The terms used in email marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

The terms used in email marketing ,[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

The terms used in email marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

Which numbers really count? ,[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

What happens after the click? ,[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

What happens after the click? Innovative Internet Marketing TM Internet Marketing

Email campaign planning ,[object Object],[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

Strategy ,[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

Email marketing software benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

How to create a proper email? Innovative Internet Marketing TM Internet Marketing

Why does it matter? 19% Revenue increase from changin the picture height According to Äripäev campaign Innovative Internet Marketing TM Internet Marketing

2 rules + an option ,[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

Test before you send it out... Innovative Internet Marketing TM Internet Marketing

What to test? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

What to test? Innovative Internet Marketing TM Internet Marketing subject line: Chill out – whereever you please! New prizes every month! Do you want to? London awaits – for free! Loser – don’t click! You’re invited to the winners club! Free trip to London plus allowance! Free vacations, free tickets (it’s all for you) Choose an event and have fun for free! Take your friends out for fun for free! Win a trip to London! Win a Sportland gift card!

What to test? Innovative Internet Marketing TM Internet Marketing subject line: open rate clicks CTR Free vacations, free tickets (it’s all for you) 26.6% 75 7,5% You’re invited to the winners club! 33.9% 74 7,4% Win a Sportland gift card! 26.6% 62 6,2% Do you want to? 29.0% 56 5,6% Take your friends out for fun for free! 25.0% 52 5,2% London awaits – for free! 23.2% 51 5,1% Free trip to London plus allowance! 27.7% 46 4,6% Choose an event and have fun for free! 21.8% 44 4,4% Win a trip to London! 20.8% 42 4,2% New prizes every month! 24.4% 36 3,6% Chill out – whereever you please! 19.9% 27 2,7% Loser – don’t click! 27.5% 22 2,2%

Where to test ,[object Object],Innovative Internet Marketing TM Internet Marketing

Where to test in Estonia? Firefox with Hot.ee MS Outlook Innovative Internet Marketing TM Internet Marketing

Where to test in Latvia & Lithuania? Firefox with Inbox.lv (.lt) One.lv (.lt) MS Outlook Innovative Internet Marketing TM Internet Marketing

Before you send it out... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

How to ask an offer? ,[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

Questions? Innovative Internet Marketing TM Internet Marketing

Practical work... ,[object Object],Innovative Internet Marketing TM Internet Marketing

Practical work... Login at: http://email.epostel.eu Username: [email_address] Password: training Innovative Internet Marketing TM Internet Marketing

Practical work... TASK: Create an introductory ( welcome ) email to others about your organisation with links to the most important sources of information and social networks (e.g. how to connect/interact with real people related to your organisation) Innovative Internet Marketing TM Internet Marketing

[email_address] skype: atjackiejohns www.altex.ee Innovative Internet Marketing TM Internet Marketing

Email Marketing

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Email Marketing