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Robin Gurney- Chairs, Injustice, Hype, Strategy and Darth Vader
1.
E!11 Chairs, Injustice,
Hype, Strategy and Darth Vader
2.
PART 1.
The chair
3.
4.
5.
6.
PART 2.
7.
8.
web 2.0 is
hype get back to basics
9.
PART 3.
10.
Ei mingeid tasuta
ajurünnakuid! NO Free Pitches!
11.
PART 4.
12.
Content Strategy Basics
13.
» Identify target
audiences » Identify needs and desires » Develop takeout statements (think, feel, do) » Create content requirements list » Identify tone (animals and celebrities)
14.
PART 5.
15.
FREE STUFF » Google
Looking Back on 2007 » International Search Report » Search Ranking » E!4 speech and presentation
16.
PART 6.
17.
OH MY BLOG! »
Google Universal Search
18.
AEG EKSPERIMENTEERIDA
AITÄH! May the force be with you.
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