ONLY 40% OF MARKETERS ARE USING GOOGLE+, BUT MANY PLAN TO CHANGE THAT… WHY?

1. ONLY 40% OF MARKETERS ARE
USING GOOGLE+,
BUT MANY PLAN TO CHANGE
THAT… WHY?
Andri Viiand
NB! 01.06.2012
plus.google.com/105130307481212721689

2. Step one in every strategy -
facing the facts
Yes - Google has fucked up before
No - Google + is not going away
Point: Time for marketers like me to start facing
the situation and learning to make use of it..

3. Google history with Social..
Sorry.. history does fit into one
slide.. or one hundred..
LINK

4. User statistics.. (almost fact)
About 170 million Google+ users.

5. Why Google+ matters?
Answer is in the name -
Not a website.. not application..
it is - company strategy.
"This is just the next version of Google.
Everything is being upgraded.
We already have users.
We’re now upgrading them to what we
consider Google 2.0."

6. One step in strategy
Search, plus Your World
(since January)
Profiles in search
Photos from you and your friends
Google+ content from your circles Related people and pages

7. SEO?
How Google + effects results?
More people add you and more there is sharing
activity the better are your changes to appear in
search..

8. Google pages for business
Creating is very easy..

9. Power of Circles
Businesses will be able to categorize followers by demographics,
interests, purchasing habits, etc. This way, a company can communicate
with specific groups based on who they are and what they want to hear.
Next Action:
Set up multiple circles for your target audience.

10. Google Hangouts
Free and easy video conferencing for masses.
Interviews, client meetings etc.
Clever additions
● Screensharing and Google Docs sharing
● Hangouts On Air
Broadcast your Hangouts live and record
them as YouTube videos.
● Add phone participants.

11. Google(+) Local
Simple way to discover and share local information.
Featuring Zagat's (restoran ratings and reviews site now
owned by google) scores and recommendations from
people you trust in Google+.
It’s integrated into Search, Maps and mobile and available
as a new tab in Google+ —creating one simple experience
across Google.

12. Integrate with your website
Badge Button
NB! Associates page with G+
page
Widget

13. Heck.. why not +1 your campaign
email?
Mailchimp has this built in ..

14. Tip: Install Google+1 button
for Chrome

15. Next Actions
● Create personal profile
● Create page for business
With good photos and "about" page.
● Install Google +1 button to your Chrome
● Create multiple circles with target audience
● Find and follow people in target audience
● Post messages of value with Call to Actions
(repost old but relevant old blog posts :-)

16. Final step
● Measure and start again ..
Ripples tool for posts
Social Reports in Google Analytics

17. Google+ and transparency
● Information already leaking out of Google
○ Internal discussion leaked accidentaly
○ Google internal meeting recorded and shared (on
purpose)

18. Google Project Glass

19. Google Project Glass
(available by Christmas?)

20. Thank you!
Order your first +1 campaign today