My session on the rise of the connected workforce, delivered at the e2 event, Boston, Ma June 19, 2013.

1. June 19, 2013 | @802dotchris
Chris Silva
Analyst, Altimeter Group
Rise Of The Connected Workplace
Taking Mobile To The Next Level

2. “There is no chance that the iPhone is going
to get any significant market share.”
Steve Ballmer, 2007

3. 1. Overview Of Mobile Trends
2. The Connected Workplace
3. Recommendations
4. Q/A
Agenda

4. 4
We’re Very Mobile Now, But
We’re Just Getting Started.

5. Smartphones Have Outshipped PCs, Lead In
Mobile Devices
In Q1, 2013 418.6M
mobile phones were
shipped, 51.6% of
which smartphones

6. Device Growth Has Been Remarkable
Source: KPCB, Gartner, IDC
We still have
roughly 5x the
number of mobile
phone users as
smartphone users.

7. We’re Just Getting Started, Globally
Country 2011 Market
Share (%)
2012 Market
Share (%)
2016 Market
Share (%)
2011-2016
Compound
Annual
Growth Rate
(%)
China 18.3 26.5 23.0 26.2
USA 21.3 17.8 14.5 11.6
India 2.2 2.5 8.5 57.5
Brazil 1.8 2.3 4.4 44.0
UK 5.3 4.5 3.6 11.5
Rest of world 51.1 46.4 46.0 18.1
Total 100 100 100 20.5
Source: IDC Worldwide mobile phone tracker, 2012 Q2 Forecast Release

8. China and U.S. to lead, India to boom
Source: IDC Worldwide mobile phone tracker, 2012 Q2 Forecast Release

9. 2013 2012 2011
Tablets 0.53 0.54 0.27
Laptops/Notebooks 1.07 1.32 1.01
Smartphones 0.98 1.05 0.97
Mobile phones 0.28 0.37 0.32
Netbooks/Ultra 0.07 0.12 0.11
Other 0.03 0.07 N/A
Total 2.96 3.47 2.68
Devices Per Person Comes Into Focus
Source: The iPass Q1 Mobile Workforce report
More devices are
shipping, but we’re
carrying fewer
because we’re
learning how to use
them “smarter”

10. Increasingly, the devices
we carry are
overqualified for the
roles they’re given.

11.  We’re well past the 50% mark of smartphone
owning mobile users, it’s growing fast, but there’s
even more to come. There are few “givens” now.
 Making the devices we’re carrying count is most
important – users already rely on these tools
heavily at home, can they do so at work?
 Migrate the “app” discussion of how to create a
compelling user experience for users, todays
devices can be the “it” and don’t have to be the
“or.”
11
How Mobile Changes The Game

12. 1. Overview Of Mobile Trends
2. The Connected Workplace
3. Recommendations
4. Q/A
Agenda

13. 13
“A combination of mobile
technologies, collaborative and
social tools giving rise to
participatory processes inside an
organization.”
Defining The Connected Workplace

14. Source: Altimeter Group June 2012 “Power To The People”
Mobile Is Based One 3 Common Archetypes

15. Consumption
Solutions
Example Use
Cases
Solutions in this category can
be largely classified as content
management or content
presentation Solutions aimed at
re-purposing content from a
central store for access on
devices and other computing
platforms by users.
• Intranet access
• Document
review
• Data portal
access
Consumption Tools: For Information Workers

16. Collaboration
Solutions
Example
Use Cases
Collaborative solutions are
focused on the interchange of
information contained in files
and media with either a central
information store on premise or
off premise consisting of new,
purchased storage or existing
data stores like Microsoft
Sharepoint.
• Cloud file
storage/retrieval
• Document
markup/annotatio
n
• Interactive
system access
e.g. CRM
Collaboration Tools Empower Field, Sales

17. Compute
Solutions
Example Use
Cases
Either extending via Virtual
Desktop Infrastructure (VDI) or
replicating applications or the
entire computing platform on a
mobile device, Compute Solutions
focus on letting the user compute
from anywhere, though complex,
back-end infrastructure may be
required to bring these solutions to
fruition.
• Full mobile access
to applications
• Virtualized access
to “thick”
applications
• Replacement of
“traditional
computing
hardware
Compute Keeps Execs, Technical Workers Working

18. Complex Tools
High Value
Complex Tools
Low Value
Basic Tools
Low Value
The Path To Mobile Maturity
Source: Altimeter Group June 2013
Simple Tools
High Value
ValueToOrganization
Complexity To Deploy

19. 19
Getting to connected requires a
TEARDOWN, not a renovation.

21. Mobile, While Critical, Isn’t the Lead
REMODEL
The Common Approach
REBUILD
The Effective Approach
Workflow
Redesigned Processes
Tools Redesigned Processes
Workflow Tools
New
Process
New
Efficiency
New
Roles

22. 22
3 Simple Rules To Rebuild
For Mobile:
• Start with a process
• Don’t lead with tech
• Don’t default to the
defaults

23. Start With A Process,
Not the Company:
Large Candy
Manufacturer
Issue: Working to
increase efficiency of
internal forecasters by
improving input from field
 Large US Manufacturer
 Distributed Syndicate
Sales Team
 Working from Paper
and Excel Forecasts
Beginning with a goal of
modernizing the order
process, a mobile-based
workflow emerged, saving
hours for forecasting staff.

24. Don’t Lead With
Tech: Multinational
Educational Firm
Issue: Seeking to drive
effectiveness of
information-based tools
to a distributed field staff.
 US Based
 Global Network of
Professionals
 Field Workers have
Multiple Affiliations
Starting with replacement of
legacy information systems,
allowed this organization to
grow into new process,
choose related tools

25. Don’t Default To The
Defaults : SMB
Professional
Services
Issue: New owner
wanted to take the
company virtual, but had
to revamp all of their
tools to do so.
 UK -Based
 New leadership
 Taking company virtual
Becoming virtual, the CEO set
the course for a complete
refresh on internal IT and
tools, shifting the balance in
terms of what was “critical.”

26. 1. Overview Of Mobile Trends
2. The Connected Workplace
3. Recommendations
4. Q/A
Agenda

27. Recommendations: Getting To Connected
 Start with Process: Most organizations are
saddled with tools and end up in remodel mode.
While tempting, this process won’t yield
transformative results;
 Don’t Lead with Technology: Leading with the
desired outcome allows for selection of the right
tools to empower all mobile workers;
 Don’t Default to Defaults: Migrating existing
processes in sum to a new, mobile workflow is
likely to introduce more pain than it alleviates

28. 1. Overview Of Mobile Trends
2. The Connected Workplace
3. Recommendations
4. Q/A
Agenda

29. Q&A
csilva@altimetergroup.com
makemobilework.com
@802dotchris
Chris Silva
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