SM2 is Alterian's social media monitoring tool and social data warehouse. It allows users to define search criteria like brands, keywords, and date ranges to monitor social conversations. Searches can be refined through multiple categories and custom dictionaries. The social data warehouse contains over 9 billion social media items from various sources dating back to October 2007. It enables analysis of historical trends and refinement of ongoing searches to develop insights. Customer service and sales teams can also respond directly to social posts through the interactive console.

1. What is SM2?

2. What is SM2?
Alterian's
Social Media Monitoring Tool
&
Social Data Warehouse

3. SM2 - Social Media Monitoring Tool
Our dashboard allows you to monitor social conversations day to day…..

4. Define your search criteria
with our wizard…

5. Start your Search
This is the launch page for setting up a search on SM2 – it provides flexibility in the
searches you can run on the data – brands, products, company's, keywords or
phrases, specific url’s or industry terms – this provides flexibility in getting results.

6. Define your search type
Select the type of search you are looking to set up

7. Define your search phrases and keywords
Here you can add in specific words, phrases or terms to look for in the data
set and deliver the results on – these are developed during the search
strategy phase.

8. Identify “exclude” words and phrases
This allows words and phrases to be excluded form the search – this may be a
word or phrase which is closely associated with a product/company or brand for
example “well” is a common word in the oil industry but also has other meanings
and including this in search results may skew findings for the oil industry – once
again part of the search strategy development.

9. Define your search categories
Here you create categories within the search so in the example above the
search was for beer and these were different categories set up to narrow
down some sareas which can be used for comparison in the search.

10. Identify date range
You can select full historical – back to october 2007 and across 9billion
conversations or you can pick a specific date range within this period – for
comparison – different searches can be setup for different periods or once a report
has been produced or analysis of the data complete a new search for a different
time period can be run with the same search.

11. Specify Countries to include or exclude
You can choose to search across all markets where we have data (22 at the moment)
or you can select which countries to include or exclude based on your search strategy.

12. Specify Languages to include or exclude
This allows you to filter by language – we have 16 in the system today.

13. Once you have setup the searches you set them to run and the first
time can take a few hours depending on the size of the data set
you are searching across.
The key is to refine the searches so that the results are not too
large as this can be hard to get good analysis from, the process of
removing spam is also a key task as there is a lot of spam in the
data – so getting to a data set you are happy with is key.

14. SM2 – Refining your searches
Create and refine your search through
multi-level categories.
Create your own dictionary, add & remove
individual words in existing dictionaries,
refine searches in multiple languages.
Integrate to leading industry CRM solutions.
Use our API toolkit to integrate to other
business solutions.

15. Social Media Console
Respond and actively engage in social media conversations directly from SM2
Interactive workflow process for easy assignment, prioritization, response & reviews
Respond with individualized accounts for personalization
Work collaboratively across departments
Monitor competitive conversations for prospective opportunities
View the audit trail of interactions, responses and notes of specific posts

16. What is SM2?
Alterian's
Social Data Warehouse

17. SM2 – Social Data Warehouse
Social Data from a number of sources:
Blogs (LiveJournal, TypePad, Blogger)
October 2007 - Present Message Boards & Forums
Microblogs (Twitter, Plurk, Identi.ca)
Wikis (sites that allow the public to make
Over 9 billion items changes & updates)
40 million added per day Video & Photosharing (YouTube, Flickr)
Social Network (Ning, FB, LinkedIn)
36 indexable tags per item Classified Sites (Craigslist)
Review Sites (ePinions)
Our Social Data Warehouse allows you to:
Identify historical date ranges for reporting
Compare historical time lines with on-going monitoring
Analyse seasonal changes in consumer online social behaviour
Refine your search to develop actionable insights
Extract social data for upload to other analytics engines

18. To find out how we can help you with your social media monitoring
needs, contact our international sales team:
United Kingdom Luke.Moore@alterian.com
United States Amanda.Devito@alterian.com
Europe Christoph.Cuquemel@alterian.com
Europe Paul.Kloet@alterian.com
APAC Daniel.Lodge@alterian.com
Emerging Markets Jonathon.Solomons@alterian.com
UK/EU: +44 (0) 117 970 3200 | NA: +1 312 704 1700 | Asia/Pac: +61 (2) 9968 2449
Web: www.alterian.com | Blog: www.engagingtimes.com | Twitter: Alterian_plc
Slideshare: Alterian | YouTube: engagingtimeslive | Facebook: The Real Alterian