@Echelon Indonesia 2015. As mobile usage is growing, we share some case studies how businesses design Commercially Effective Mobile User Experience to get more conversions.

1. Crafting
Commercially
Effective
Mobile UX
$

2. years ago

3. FRICTION

4. & more…
past years

5. Mobile UX & e-Commerce
NEW
Small Screen
More
Friction

6. Mobile UX & e-Commerce
30% sales
50% bounce rate
more likely to buy
on user friendly
mobile site
67%
Item
Buy Cancel
Not optimized site Optimized site
Source Credits to: Soussan Djamasbi et. Al. (2014). Designing for Success: Creating Business Value with Mobile User Experience (UX)

7. Case Study

8. Mobile UX Testing

9. Case Study E-Commerce Site

10. Case Study 2

11. Case Study 2 - Browsing
5%

12. Case Study 2 - For Checkout
42%

13. Why users like to checkout on
desktop?
Screen Size

14. Banking Site Not Mobile Optimized

15. One Time Password for secure
checkout

17. Case Study

18. Case Study 3

19. Germany Users’ Issues
“I opted not to receive SMS
notification, so why should I
provide my phone
number??”

21. Don’t overload users with content

23. When is the best time to conduct user testing?
50% in wasted
development time
Credit to sources: Bias and Mayhew (1994). Cost-justifying usability. Boston, MA: Academic Press

24. Conclusion: How to reduce friction?
Test on competitors
User
Research
Design
User
Testing

25. CONVERSION / SALES
RISK OF BUILDING WRONG THING
CUSTOMER SUPPORT COST
DEVELOPMENT RESOURCES
CUSTOMER SATISFACTION
Benefits of Investing in UX

26. Deliver Better Experience
Everyone stands a chance

27. A final thought

28. Every time we find ways to save you 15
minutes to an hour, times hundreds of
millions of people," … "it’s, like, we save
lifetimes of pain, every day.
Drew Houston, Founder of Dropbox

29. All the best in your UX journey
Email & LinkedIn: alvin@netizentesting.com
Twitter: @Alvin_Chai @NetizenTesting
Photo credits: unsplash.com