VoiceSMS was a successful mobile value-added service that helped address challenges facing mobile operators such as stabilizing average revenue per user, continuing expansion, improving loyalty and reducing churn, and reducing deployment costs. It did this by providing a common application deployment platform for multimedia VAS to compensate for declining voice revenues and attract and retain customers with engaging services on their mobile devices.

1. VoiceSMS
Can you see me now?
A mobile VAS success story
Jamie Warter
VP of Marketing – NMS Communications
19 March 2008

2. Challenges for Mobile Operators
1 billion fixed telephones in 120 years
1 billion mobile phones in 6 years!
1. Stabilize ARPU
Compensate voice revenue decline
with multimedia VAS expansion
2. Continue expansion
3. Improve loyalty, reduce churn
Choose sticky VAS
Use devices as attractions
4. Reduce deployment costs
Common application deployment
platform
NMS CONFIDENTIAL Slide 2