Bus169 Kotler Chapter 14

Direct and Digital Marketing ,[object Object],[object Object],[object Object]

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Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Various Methods of Interacting With Customers

Forms of Direct and Online Marketing

Mass Marketing Versus One-to-One Marketing

Direct Marketing ,[object Object]

Digital Marketing ,[object Object]

Cont’d ,[object Object],[object Object],[object Object],[object Object]

Digital One-to-One Marketing ,[object Object],[object Object],[object Object],[object Object]

Industry Examples of Customer Differentiation

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How are the Databases Used? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cont’d ,[object Object],[object Object],[object Object]

[object Object],[object Object],Cont’d

Cont’d ,[object Object],[object Object]

An Integrated Direct Marketing Approach

Tools and Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Evaluating Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Evaluating Database Performance ,[object Object],[object Object],[object Object],[object Object]

Privacy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bus169 Kotler Chapter 14

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