Bus169 Kotler Chapter 15

Social and Ethical Issues in Marketing ,[object Object]

Cont’d ,[object Object],[object Object]

The Impact on Consumers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Impact on Society ,[object Object],[object Object],[object Object],[object Object],[object Object]

Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Impact On Other Businesses ,[object Object],[object Object],[object Object],[object Object]

Private and Public Actions to Regulate Marketing ,[object Object],[object Object],[object Object]

Consumerism ,[object Object],[object Object],[object Object],[object Object]

Traditional Sellers’ Rights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Traditional Buyers’ Rights

Environmentalism ,[object Object],[object Object],[object Object]

Ethics ,[object Object],[object Object]

Cont’d ,[object Object],[object Object],[object Object]

Adopting Ethical Marketing ,[object Object]

Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Societal Classification of Products

Legal Compliance in Marketing ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Legal Education

Australian Marketing Institute Code of Professional Conduct

Legal-compliance program ,[object Object],[object Object],[object Object],[object Object]

Coverage of Compliance Program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Intellectual Property (IP) Law ,[object Object],[object Object]

Bus169 Kotler Chapter 15

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