This lecture introduces students to social media culture.

1. MPM17Research for Experience Design Lecture 3: Web 2.0 and Social Media as a Research Environment

4. Participatory Culture (Jenkins) Peer based production and consumption of media Facilitate users’ participationNew tools and technologies enable consumers to archive, annotate, appropriate, and recirculate media content. Mediate human relationshipsDo It Yourself (DYI) media allows Individuals and groups to participate to conversations

5. Some 2010 stats on the social media revolution…

6. Emergence of Informal Social Research Commons

7. Mobile, Social Ecologies Source: http://www.flickr.com/photos/leonardlow/277852319/#/

8. Networks Are Research Environments Learning based on interests Learning can happen when needed Learning in communities Experience is a source of expertise Learning can take place anywhere The world can become the classroom

9. Learner-Centered Research Source: http://www.youtube.com/watch?v=LEpTTolebqo

10. Social Learning

11. Peer-Based Research: Sharing Life Experiences Source: http://www.youtube.com/results?search_query=dealing+with+cancer&aq=f

12. Research Within Communities of Interest People are learning within informal social networks. Based on their interests. They share experiences with members of communities of interests. Social Constructivism: Learning from their experiences and social contexts (Vygotsky, 1978)‏. Learning through reflection on doing instead of didactic learning(Dewey, 1939).

13. Social Learning Within Communities of Practices Lived experiences + Action Students co-construct meaning and experiences via co-construction of cultural artefacts (Ito, 2008). Source: http://bp3.blogger.com/ Source: http://www.youtube.com/watch?v=HVCpeTtf2qc

14. Accessible from a mobile device

17. Authentic and personal narratives

18. Co-creation by peers

20. Networks = Different type of research Data mining: Networks have become informal public library Social Learning: networks are social spheres. EMERGENT Learning: Each learner builds his-her own knowledge based on interest. Shares Experiential/Authentic learning with and withinself organizing social communities of interest/practices. Mobile Learning: When/Where Needed

22. Gathering/sharing data

23. Gathering/sharing information

24. Participative production processes‏

25. Archiving distribution

26. Promotion

27. Documentation

28. Emerging aesthetic form

29. Identity and Community experimentation and Formation

31. As researchers: docgames

32. As fans: muppet

33. As participatory based practices: homelessnation

34. Collectively Share Knowledge

35. Belong to a collective intelligence, which relies on the strenght of the group: A form of intelligence that emerges from the collaboration and competition of many individuals.

36. Or belong to a connective intelligence

37. individual creation of information, ideas, and concepts which are then shared with others, connected, and re-created and extended based on the interaction.

39. Flicker A Connective Intelligence tool Public as artist who contribute images Tagging becomes key Asynchronic communication between members Listening to each other's rss feeds

40. Distribution Gold Farmers

41. Social Media Are Hybrid Spaces Personal-Informal-Professional networks boundaries have become fluid (Gensollen, 2007)‏ and now coexist -> Media are now hybrid social environments that blend: 1. Activities: Personal, Interest, Professional. 2. Economies: Product – Services - Gift. 3. Social organizational models : Institutions– Individuals -Self-organizing Communities.

42. Identity? Identity and reputation as currency Identity connector Identity 2.0

44. Societies as Global Nodes of common interests…

45. Virtual Self organizing Protesters

47. N-Significance?