1. +
MARKETING: NEW &
TRADITIONAL

2. +
Alex Marie Manriquez
 Owner, My Social Calling
 Social Media/Online Marketing
Consultancy

3. +

4. +
Traditional Marketing
 Print
 Business card to Vehicle
Wrap
 Television
 30-60 second spots
 Radio
 Interruption Marketing

5. +
The Importance of Print

6. +
 Not Going Away
 Tactile
 Easy to share
 Everywhere in every
size to fit every budget

7. +
Television’s
Transition
 Estimated number of TV homes:
109.6 million
 Producing a 30-second national
TV commercial is nearly
$350,000
 105.1 million Americans
now watch videos online each
day, up 43% from 73.7 million in
2010.

8. +
Is Radio Relevant?

9. +

10. +
What is a Marketing Plan?
 A marketing plan may be part of an overall business plan.
Solid marketing strategy is the foundation of a well-written
marketing plan. While a marketing plan contains a list of
actions, a marketing plan without a sound strategic foundation
is of little use. A marketing plan is a plan which outlines a
company's overall marketing efforts.

11. +
What should be in your Marketing Plan?
 Description of the product or service, including special features
 Marketing budget, including the advertising and promotional
plan
 Description of the business location, including advantages and
disadvantages for marketing
 Pricing strategy
 Market Segmentation

12. +
“Marketing is too
important to be left
just to the marketing
department.”
– Philip Almond,
Marketing Director,
Diageo

13. +
Marketing Budget
 1 percent to 10 percent of sales
 How established are you?
 What industry are you in?
 How much can you really afford
 Don’t forget:
 Market research, trade
shows, training, online(Web &
Social)

14. +
Who is it I'm trying
to reach, and where
can I find those
people?

15. +
Track, track, track
 Ask Questions- “How did you hear about us?”
 Track spending of customers
 Not set in stone, Tweak it!
Act locally, think GLOBALLY!

16. +
Websites

17. + Must Know Web Terms
 Website: a connected group of pages on the World Wide Web
regarded as a single entity, devoted to a single topic or several
closely related topics.
 Blog: a regularly updated website containing the own
experiences, observations, opinions, etc.
 URL: an address that identifies a particular file on the
Internet, usually seen as http:// followed by the domain name.
(What type of file are you looking for?)
 Domain name: your specific name on the Internet that points to
your webpage/blog (mysocialcalling.com) This name must be
purchased annually in order to maintain it. (What is its name?)
 Host/ing: A storage and maintenance of site files on a server. This
service must be paid for annually in order for them to continue to
store your files. (Where is it located?)

18. +
Must Know Web Terms
 Post: A post is a story, opinion or article that you write on your blog.
These will show up on the home page. These posts should be
relevant to your website/blogs overall topic (travel) and should be
made regularly.
 RSS/Really Simple Syndication: A way for people interested in your
posts to stay up to date. By pressing the button they can sign up to
receive updates via email or a RSS reader.
 Share buttons: Buttons that link to the readers other social media
profiles in order to “share” the content with their fans and followers.
 Links: Other websites or blogs that you want to share with your
readers. These are often found in the blogroll.
 Categories: A grouping of posts based on specific topics such as
location or type of travel. You can add custom categories and
assign them to each post.
 BlogRoll: The section to display your list of links on your
website/blog

19. + I still Need a Website?
Do

20. +
• Easier to maintain
• Better results with search
engines
• Tons of unique looks
• Cost effective
• More interactive website

21. +
WHAT IS SOCIAL MEDIA?
Social Media is media for social
interaction, using highly accessible and
scalable communication techniques.
Social media is the use of web-based
and mobile technologies to turn
communication into interactive
dialogue.

22. +

23. + Who uses social media?
 Facebook has more than 900 million active
users, 50% log on to Facebook in any given day.
The average user has 130 friends and spends over
700 billion minutes per month on Facebook.
 Twitter has gained popularity worldwide and is
estimated to have 300 million users, generating
190 million tweets a day and handling over 1.6
billion search queries per day.

24. + How can social media boost
my business?
 Public Relations
 Customer Support
 Market Research
 Brand Marketing
 Promotions
 Consumer Education
 Sales
 Product Development

25. + How To Get Started
Plan- Evalutate>Identify
Build- Design/SetUp> Killer Content
Promote- 24/7 Everywhere
Measure- Reports/Insights
Tap into your Passion & HAVE FUN!

26. +
Social Media without a
plan is just playing on
Facebook, and that
doesn’t help grow
anyone's business

27. Personal
+
* Facebook

28. +

29. +
YOUR COVER & PROFILE PHOTO

30. +

31. +
Your ADMIN PANEL

32. +
YOUR ABOUT INFO & TABS

33. +

34. +
YOUR TIMELINE

35. +
GREG’S AUTO BODY

36. +
ADVERTISING WITH FACEBOOK
 FEATURED STORIES
 Ad’s at LOG OUT
 Mobile AD’s

37. +

38. +

39. +

40. +

41. +
Email

42. +
Creating Your Plan
 What do you want out of your Marketing Campaign?
 Who do you you want to reach?
 What would success look like?
 Where will you get your content?
 Who will be responsible for creating, maintaining and
monitoring?
 What is your budget?
 What is your message?
 How much time will be devoted to achieving the wanted
results?

43. +
Who Can Help?
 Graphic Designer
 Web designer
 SEO specialist
 Social Media Manager/consultant
 Constant Contact representative
 Google Ad Words/Facebook Ad’s expert

44. +
Our services
Training
Seminar/Group
One on One
Profile Creation
Design and Set up
Management
Monthly
Campaign
SEO Branding
Blog Creation Computer Repair
Graphic Design Facebook Ad’s

45. +
Do you have questions? Reach
out to us online
http://MySocialCalling.com