Don’t be embarrassed we’ve all had one . . . an Old School Boss who just doesn’t get it. Use our tutorial to train your Boss or Client in social media marketing tactics.

2. Don’t be
embarrassed
we’ve all had one . . .
®
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3. who just doesn’t get it.
An
®
2014 DubTag, LLC. All Rights Reserved.

4. Daily Activity
Networking
Branding
respond quickly
connect with opportunity
reinforce business message
®
2014 DubTag, LLC. All Rights Reserved.
things to explain to your

5. ®
2014 DubTag, LLC. All Rights Reserved.
Share fun stories
pertaining to your
industry.
Daily Activity | publish various types of
posts to remind your customers “we’re
here to serve you!”
Announce updates
and accomplish-
ments — locals gain
confidence seeing
your business grow!

6. ®
2014 DubTag, LLC. All Rights Reserved.
Don’t be generic, give
shout-outs to specific
people and groups.
Networking | follow the news feeds of
businesses and groups in your
community.
Share their stories
with your followers.

7. ®
2014 DubTag, LLC. All Rights Reserved.
Remind customers
when you are open &
motivate sales during
weak hours
Promote products
and reinforce your
brand with original
graphics.
Branding | reinforce your brand, the
products you offer, and what makes you
unique in the market.

8. note for the
®
2014 DubTag, LLC. All Rights Reserved.
None of those posts were direct sales.
Social networking is foremost an arena to
• Engage your customer base in conversation
• Provide customer service help
• Look like a professional
• Prospect new business

9. ®
2014 DubTag, LLC. All Rights Reserved.
$
Now, for the dollars.

10. ®
2014 DubTag, LLC. All Rights Reserved.
Offer coupons on low
performance days.
Target new customers
by distance, interests,
and relationship to
your current clientele.
Deals | announce your own specials
and find new customers using regional
advertising directly through Facebook.

11. ®
2014 DubTag, LLC. All Rights Reserved.
Run an ad campaign
through Facebook to
target new customers
by location, age,
gender, and interests.
Drive traffic to your
website.
Facebook Ads | use geo and interest-
based targeting to accurately find people
already interested in your product.
Track the success
of your campaign.
See how your ad
performs and export
customized reports.

12. ®
2014 DubTag, LLC. All Rights Reserved.
Find new customers
with sweepstakes,
user-generated
contests, product
giveaways, favorite
picks, or trivia.
Increase Followers | offer exclusive
promotions and contests only on your
Facebook page.
Collect contact
information from
your followers and
connect in other ways.

13. ®
2014 DubTag, LLC. All Rights Reserved.
Ad Performance Message
Response
Follower Stats
Measure | learn from your fans, track
their demographics and behavior.

14. ®
2014 DubTag, LLC. All Rights Reserved.
Someone with
• Good English—speaking & writing
• Ability to execute your marketing plan
• Maturity & customer service skills
• Quick response & follow through
• 10-15 hours/week available
• Image adjustment & graphic skills
Resources
• Marketing plan
• Budget
• Customer service process
• Time to quickly approve
graphics & materials
To market your business on Facebook, you will need
?

15. ®
2014 DubTag, LLC. All Rights Reserved.
Employee
• Identify someone on your team
• Hire a skilled team member
Hire a service
• DubTag.us
?

16. ®
2014 DubTag, LLC. All Rights Reserved.
we start from scratch
dubtag.us
flynn@dubtag.us