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Key Account Management - Value Proposition/Cost Analysis

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Presentation for MRKT 4160 class. Key Account Management principles of Value Proposition and Cost Analysis.

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Value Proposition and Cost Analysis ,[object Object]
Value Proposition ,[object Object],[object Object]
Examples of Value Propositions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Real Life Example: DDB- Doyle Dane Bernbach  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DDB- Doyle Dane Bernbach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Remember this?... http://youtu.be/JJmqCKtJnxM
Value Proposition: DDB ,[object Object],[object Object],[object Object],[object Object],** source: http://www.ddb.com
Cost Analysis ,[object Object],[object Object]
Cost Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cost Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cost Analysis: DDB ,[object Object],[object Object],[object Object]
Customer Profitability ,[object Object],[object Object],Customer Profitability (CP) = Revenues earned from relationship - Costs associated with relationship
Customer Profitability: DDB ,[object Object],[object Object]
Questions... ** *http://www.ariad.ca/images/knorr_small.jpg

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Key Account Management - Value Proposition/Cost Analysis