PHEL, India (Psyche Hospitality Enterprises Ltd.), is a Hospitality Consultancy Company specialising in the areas of project consultancy, project and operations management, financial consultancy etc. for our clients who range from a small restaurant to a international 5 star hotel chain.

1. 1

2. OUR BELIEF
Pursuit of Excellence Is Akin to Life -
“Limitless & Ongoing Forever”
OUR OBJECTIVE
To Give Excellence in All Spheres of the Tourism & Hospitality
Industry by creating Synergies to deliver quality solutions and
complete customer satisfaction
C
reating synergies
omplete Solutions
ustomer Satisfaction
2

3. An Overview of Professional Services
Market
Research
Management
Consultancy Techno-Economic
Feasibility
Loan
Efficiency Syndication
Audits
Operational Concept
Management
& PHEL Planning
&
LL
Process Designing
Standardisation
Education Technical
& Planning
Training
Sales Project
& Management
Marketin Joint
g Ventures
& Tie-ups
* (This is an overview for details please refer to the profile)
3

4. PHEL India - Project Sites
Geographical locations where PHEL India has executed Projects
4

5. Technical Consultancy
(Facilities Planning)
Psyche Nigam-CMD
Hospitality Education
SAFEER Restaurant, Nairobi (Kenya)
Training
Technical
Consultancy
(Concept
Development)
Your Friends At PHEL(India)
Milestones of achievement
5

6. The Company
PHEL, India (Psyche Hospitality Enterprises Ltd.), is a Hospitality Consultancy Company
specialising in the areas of project consultancy, project and operations management,
financial consultancy etc. for our clients who range from a small restaurant to a
international 5 star hotel chain.
The vision and commitment to deliver quality service has made PHEL (India) one of the
fastest growing hospitality consultancy in India. Having witnessed tremendous growth, the
company has diversified into related areas - Hospitality education & training, and Project
management services. Our gamut of services ranges from Site analysis to Pre-opening,
Project management for Hotels, Design and concept planning, full range of technical
services, and management & operations of hotels.
The Promoters of PHEL (India) have been advisors to some of the most prestigious clients/
projects such as HYATT REGENCY New Delhi, Radisson New Delhi, Park Sheraton
Madras, Holiday Inns Goa, Viceroy Hyderabad et. al.
Amongst few of our clients for whom PHEL (India) is currently executing projects are -
Hyatt Goa; Meridian Goa; Radisson Bangalore; Raddison Agra; Marina
Ludhiana,CarlsonCountryResort Katra; Raddison Ahemdabad, Raddisson Lahore Pakistan.
PHEL (India) is providing a wide range of Services for various sizes and categories of
Hotels, Resorts, Restaurant Complexes, Multiplexes & Food Services Operations and
Management Services.
PHEL with an enlarged scope of services is the only Hospitality Consultancy organisation
offering TURNKEY Services. The Operational divisions of PHEL are:
* Hospitality Consultancy & Management HCD
- Project Consultancy Services
- Operational Consultancy Services
RMI
* Management Education & Training
 BA in International Hotel Management (Thames Valley
University, London)
 BA in International Hospitality Administration ( I G N O U)
 Diploma in Hospitality (AH& LEI)
 Corporate Training Programmes
6

7. ‘Organisation Work Flow Chart’
PHEL & its unique network support structure assist you, by catering to your needs
under one roof, this integrated approach to Hotel Consultancy ensures consistency
and quality of the end-product which is being delivered by the company. The
„PHEL, India Work Flow Chart‟ depicts the scope of services offered at various
stages:
Site Evaluation
Project Feasibility Market Feasibility & Analysis
Financial Viability & Projections
Loan
Syndication
Gap
Analysis
Design & Development Concept Creation
Develop. Design Alternatives
Detailed Designing
Architects Brief on - Concept
Resource
Technical Planning Planning
Facilities Planning & Layouts
Pre-commissioning Services
Systems Planning & Revamping
Timely & cost controlled completion
Project Execution Cash flow
Management
Coordinators &
Counsellors
Quality control using TQM
tools
PROJECT COMMISSIONING
Creating synergies, Complete Solutions, Customer Satisfaction
7

8. HCD
Hotel Consultancy Division (HCD)
Based on the statistical information from the department of tourism, and the
trends which are emerging for the hospitality and tourism industry in India, it
would be right to say that, it is a high growth sector having huge potential in terms
of increasing tourist inflow, room nights, category of travellers & likewise.
Considering the highly volatile conditions prevailing in the financial and the stock
markets, Tourism and Hospitality is one of the few sectors which promises
consistent high returns on investment. This scenario has led to a situation where
quite a few companies are diversifying into Hotel industry without having any prior
knowledge and experience of the industry.
Fact remains - Hotel industry is a highly capital-intensive industry , therefore,
inadequate know-how, lack of functional experience, no access to strategic market
information, and failure to channelise resources - all lead to cost escalation, delays
in project execution, and poor overall quality. In simple economic terms, poor
Returns On Investment.
PHEL, India comes to your rescue and makes sure the timely and cost effective
completion of the project and provides value-added services by way of developing a
product which is highly marketable, with standardised quality and is rightly
positioned in the market.
(The Concept) (The Reality)
Following are the various standardised Consultancy packages which we offer as
part of our Hotel Consultancy services. Apart from the services mentioned below
under the heads of technical, operational and HR development services, we, also
specialise in designing customised operational packages to suit the client specific
needs and resources. While offering these customised operational packages, we
conduct a detailed research to understand the processes and functions for which the
customised Consultancy packages are to be designed and implemented..
8

9. HCD
HCD offers various Technical, Operational and HR Consultancy packages for on-going,
newly commissioned and yet to be commissioned projects.
Nature of Service TITLE Design & Detailed Hotel Training Total
Consultancy Audit Package Package
Package
Technical Consultancy Techno Economic Feasibility Report
Technical Consultancy Food & Beverage Consultancy
Technical Consultancy Kitchen Planning
Technical Consultancy Concept Planning
Technical Consultancy Architectural & Interior Design
Technical Consultancy Designing Work flow Systems
Operations Consultancy Marketing & Promotion strategies
Operations Consultancy Customer Care Management
Operations Consultancy Developing Control systems
Operations Consultancy Operational Efficiency Audits
Operations Consultancy Process Standardisation
Operations Consultancy Hygiene / Safety Audit
Operations Consultancy IT requirement Analysis
HR Development HR generation & regeneration
HR Development Skill analysis & training:
HR Development * Chef's Training Programme
HR Development * Effective tele Marketing
HR Development * Training Need Analysis
HR Development * Front Office Training
HR Development * F & B Training
HR Development * House Keeping training
HR Development * Personal Hygiene Training
HR Development * Stress Mgt. Programme
9

10. HCD
Project Consultancy Services (PCS)
Project Consultancy services (PCS) is one of the strongest areas of PHEL, India and
the company has successfully executed 65 project in the areas such as - feasibility,
loan syndication, technical planning,, concept designing & development, project
coordination, interior designing, and manpower planning & recruitment.
Secret of Success - Customer Satisfaction
Creating Synergy is Key to our operational success as reflected by our various
divisions, we have integrated our services, both, backward and forward. We at PHEL
maintain a strong Network of support teams through our various associates; whoosh
coupled with our core team of highly qualified and experienced professionals ensures
effective delivery of high quality standards, efficiency and client satisfaction. PHEL
maintains a lean and mean structure and operates on the basis of customised - RAFT
(Rapid Action Functional Teams) to achieve the best results for its clients.
For providing business solutions to our clients in a market scenario which is highly
volatile and competitive PHEL defines its business activities around the core-
competencies of its core team. Broadly the areas are :
Project Feasibility
TEFR
Financial
Projections
Product Development
Concept Feasibility
I. Feasibility
Market Research
As project consultants in this stage we study the market forces at work and their
multiplier affects. This involves thorough evaluation & analysis of the factors which
are crucial for viability of the project. This in turns forms the foundation for a
successful venture. Feasibility is required to conduct the TWOS analysis with respect to
the proposed project & the industry
II. Concept Design & Development
A comprehensive study of the above factors reveals the GAPS which exists in the
prevailing market scenario. Around this Gap we then develop alternative concepts and
designs for the proposed venture. This “Market Driven approach” ensures that the
final product/ service which appear after this stage would be aligned to the market
demand & supply, ensuring a highly effective, competitive strategy for developing
product differentiation based on the concept. The end result being - a rightly positioned
and market specific product.
10

11. HCD
III. Technical Planning
Our technical planning team hereon takes over from the design & development
experts for working out the details of the projects. Right from the architects brief,
designing to coordination with various external agencies, technical planning
ensures timely and smooth commissioning of the project.
IV. Project Co-Ordination & Management Services
MOTTO of The Team:
Deliver the Project:
As Specified
On Schedule
Within Budget
Construction
Management
Extraordinary
Pre-Construction & Management
Value Engineering Approach Project Monitoring
Consulting &
Cost Control
PHEL
Pre-Commissioning
Project Planning &
& Completion Procedures
Scheduling
Management
Contracts
11

12. HCD
This is the stage where PHEL leverages its strong network by forming project
execution teams comprising of experts from those operational & planning areas
which are necessary to deliver a quality product from the marketing and economic
perspective. Project execution is a highly environment sensitive stage. External
environmental factors play a pivotal role and can cause serious delays in executing
a projects leading to unforeseen delays and cost escalation. As a results
compromise on the quality and pressure on the finances and other resources. We
at PHEL as a project mangers ensure the:
 timely & cost controlled completion
 cash flows management
 quality control using TQM tools such as PERT, Quality Circles
 coordinators & counselors for external agencies & vendors involved
in executing the project
12

13. HCD
Operational Consultancy Services (OCS)
PHEL is involved in multi-dimensional and diverse range of operationally focused
activities, which entails analysis of products, market, operational feasibility,
customer behaviour & preferences, developing and implementing process work
flows for overall efficiency of the operations. Also, assisting our clients in
identifying and developing core competencies to help achieve competitive
advantages in terms of product, technology, management, capacity control, and
asset management and capital control.
Process designs include attractive additional benefits such as architectural and
interior designing in such synchronized manner, as to ensure and modulate
superior work flows and systems for the better positioning of our client compared
its competition.
Operational services include Human resource development, recruitment, training
(functional and behavioural) for professional skills upgradation and development
designing systems for monitoring and appraising the skills.
Efficiency audits relating to operations, staff/ employees performances, safety and
energy audits and also, includes developing and implementing cost control
processes.
Hygiene, sanitation, safety, security and fire measures training form an integral,
part of our operational services where we are implementing the operational
Consultancy as part of the total package.
Creating specifications for various operational systems including the purchase and
materials management, product restructuring and likewise while keeping the
market repositioning, image refurbishment and enhancement which would
subsequently lead to improvements of the business opportunities and strengths to
capitalise on them.
13

14. RMI
Management Education & Training Division
- R.M. Institute
R M Institute was established in 1995 with the prime objective of preparing
professional managers for the future and to equip students with all managerial skills
so that they may excel in their lives, achieve all their goals and thus nation and
humanity all over the world.
Our Mission
RMI is committed to the value of equal opportunity for all students in higher
education as a contribution to equally social justice.
RMI whilst appreciating that the processes of acquiring discriminatory attitudes are
subtle and often unconscious, believes that such discrimination impoverishes the
community by limiting horizons and restricting choices. RMI aims to provide to the
students an environment free from discrimination on the basis of gender, race, caste,
religion, age, social class or any other characteristics which may give rise to unequal
treatment. RMI's objective is to aim for excellence. We recognises that excellence is
not a finite goal but an on-going infinite effort taking one to new challenges and
summits. We aim to prepare our students to reach those summits and seek new
challenges at all times.
Our Objectives
RMI realises the long felt concern for quality Management education to equip
students and prepare them as professional business managers to meet challenges of
change & growth of Indian Industry in the Global context.
To provide academically rigorous Masters and Undergraduates level programmes
which develop the ability to analyse complex issues, think critically and appreciate
alternate perspectives.
To provide opportunity for exploration of current management theories and their
application to practical issues and strategic planning at the Functional Level.
14

15. RMI
To provide an environment for students to develop creative and imaginative yet
creditable solution to management issues through personal and interpersonal skills.
Courses
R.M. Institute offers two types of courses in the field of Hospitality Management
B.A. in Hospitality Management
This four year course is being conducted in association with Thames Valley
University (TVU), London. Highlight of this degree programme is an extensive one
year industrial training abroad to expose the budding hoteliers to systems and the
best practices in real time work environment. Mentioned below are some of the
internationally known organisations where our students have been trained:
- Radisson, London
- Four Seasons, London
- Carnival Cruise Lines, Miami
- Hyatt, Atlanta
- Choice Hotels, London
Diploma in Hospitality Management
This three year program, on completion leads to Diploma in hospitality management
from American Hotel & Motel Association (AHMA).
RMI's philosophy is to emphasize self development and learning. To promote an
inquiring and analytical mind, which pro-actively seeks the right knowledge,
acquires skills and imbibes the right attitude to the environment and develops a
person into a capable and efficient manager. While stressing upon the acquisition of
updated theoretical knowledge, RMI lays great emphasis on useful application of this
knowledge to actual practices.
The philosophy of the programme is to develop young men and women into
competent professional managers of tomorrow.
15

16. List of Some of the Prestigious PHEL Clients:
Domestic Projects
Client Project Size Nature of Consultancy
Hyatt Regency, New Delhi 5*, 450 rooms Project Consultants
Hotel Raddison New Delhi 5*, 280 rooms Project & Mgt.
Hotel Golconda ., Hyderabad 4*, 160 rooms Project consultants
Hotel Park Sheraton, Madras 5*, 280 rooms
Raddison Resort , Haldia 5*, 80 rooms Project & Technical services
Hotel Landmark , Kanpur 4*, 140 rooms Project & Mgt.
Hotel Viceroy, Hyderabad 4*, 140 rooms Project consultants
Centaur Hotel, New Delhi 5 * Hotel Technical services
Hotel Siddharth Continental, New Delhi 5*, 70 rooms Project Consultants
Sita Holiday Resorts Pvt. Ltd., Delhi 4*, 72 rooms Project & Management Service
Mansingh Group Of Hotels 5*, 100 rooms Management Consultants
Cancona Beach Resort, Goa 5*, 58 rooms Management Consultants
Malabar Palace, Calicut 4*, 36 rooms Project Consultants
Dona Sylvia Resorts, Goa 4*, 50 rooms Project & Mgt. services
Hotel Mela Plaza Best Western, Ghaziabad 4*, 80 rooms Project & Management consultants
Ansals Hotels & Resorts Project & Development
Casino Hotel, Cochin 5*, 100 rooms Project & Management
Marina Hotel, New Delhi 4*, 150 rooms Project & Management
Holiday Inn Resorts, Goa 5*, 140 rooms Project Consultants
Hotel Executive, Bombay 4*, 150 rooms Technical Services & Project Management.
Overseas Projects
Client Project Size Nature of Consultancy
Anuk Hotel, Port Of Sudan, 5*, 350 rooms Project & Management
Sudan, AFRICA Consultants
Scotts Holdings (P) Ltd, Singapore Hotels & Resorts Project & Development consultants
Paro Hotels Project, Bhutan 3*, 50 rooms Project & Management Consultants
Safeer Restaurant, Sarova Hotel, 200 Covers Project & Management Consultants
Narobi, Kenya.
La Pelouse, Country Inn, Mauritius 4*, 60 rooms Project & Management Consultants
Mughal Place, Restaurant, New York 100 covers Project consultants
Projects With Government Organisation
H.P. Tourism Development Corp.
Jammu & Kashmir Tourism Development Corp.
Meghalaya Tourism Development Corp
Goa Tourism Development Corp.
Sikkim Tourism Development Corp.
16

17. PROJECTS CLIENTS SCOPE OF SERVICE PROJECT COST
UNDERTAKEN
“Tourism Destination” Morepen Hotels (Delhi) Planners & Financial Consultants Rs.2500 Crores
(Himachal Pradesh)
Hilton Chennai Appu Hotels Project Technical Consultancy Rs.135 Crores
250 Rooms Ltd.(Chennai)
Hyatt (Goa) Morpen Management Advisory Rs.180 Crores
250 Rooms Laboratries(Delhi) &Development Consultancy&
Project Technical Consultancy
Meridien (Goa) Sunset Resorts (Delhi) Management Advisory & Rs.135 Crores
Development Consultancy &
Project Technical Consultancy
Radisson (Ahemdabad) Shalin Suites & Hotels Project Technical Consultancy Rs.30Crores
Raddsion, Lahore Project Technical Consultancy $.15 Millon
(Pakistan)
Chandigrah 250 Rooms Morepen Hotels (Delhi) Management Advisory & Rs.135 Crores
Development Consultancy &Project
Technical Consultancy
4- star Hotel at MBD Group Project Technical Consultancy Rs.30 Crores
Jallandhar
4 – Star Marina Hotels (Delhi) Project Technical Consultancy Rs.25 Crores
Hotel(Ludhiana)
120 Rooms
4 – Star Hotel (Agra) Marina Hotels (Delhi) Management Advisory & Rs.30Crores
156 Rooms Development Consultancy &
Project Technical Consultancy
Raddison Shanti Group (Bangalore) Project Technical Consultancy Rs.60 Crores
(Bangalore)150 Rooms
5 Star Hotel Jaipur LLYODS-BHP (Bombay) Management Advisory & Rs.90 Crores
150 Rooms Development Consultancy
Health Club Banquet Banarsi Dass Chandiwala Project Technical Consultancy Rs.10Crores
and Restaurant Estate (NewDelhi) &Interior Design
Complex
Country Inn, Katra BMG,Enterprises Project Technical Consultancy Rs.15Crores
4 – Star Hotel In North- GAP Hotels Pvt.Ltd. Techno-Economic Feasibility Study Rs.35 Crores
west Delhi
Radisson Luxury Crystal Tourism Project & Management Consultancy Rs.42 Crores
Health Resort (Bhimtal) Development Corporation
Country Inn, Shalin suites & Hotels Project Consultancy Rs.30 Crores
Ahemdabad 140 – Suites
Bombay 300 Morepen Hotels (Delhi) Management Advisory Rs.300Crores
Rooms(Negotiating for &Development Consultancy Project
Four Seasons) Consultans
Madras 200 Rooms Morepen Resorts (Delhi) Management Advisory Rs.200 Crores
(Negotiating for &Development consultancy &
Fourseasons) Project Consultants
Goa 500 Rooms Morepen Hotels (Delhi) Management Advisory & Project Rs.400 Crores
(Negotiating for Consultants
Raddison)
Noida 120 Rooms Hotel MBD Group Project Technical Consultancy Rs.25 Crores
for MBD Group
Delhi 400 Rooms Hotel Grover Leasing Co., Ltd TEFR Project, Technical Consultans Rs.30 Crores
at airport negotiations
on with Hilton
Presently also advisor to the ZOOM group that has contracted 11 budget hotels on BOT basis from
IRCTC. group has also tied up another 23 projects in the private sector.
17

18. Corporate Office: N-13, Lane W 17 K,
Sainik Farms
New Delhi 110062, India
Ph: +91-11-29555827, 29555006, 29551952
Fax: +91-11-29553685
e-mail: consultancy@thejewelhotels.com
Website: http://wwwthejewelhotels.com
PHEL, India
City Office: X-9, Hauz Khas
New Delhi 110016, India
Ph. +91-11-26966073,26850945, 6851903
18