1. Sustainable rugs!
Feature: Contr ibuting to Sustainabilit y
FLOORS April|M ay 2010
44
For years FlorDecor has been in the forefront of the industry with
a reputation for being trendsetters, leaders, dynamic, and inno-
vative, and once again they are leading by taking a stance – being
green and operating in a sustainable manner.
FlorDecor is sensitive to the needs and wellbeing of its customers as
well as the importance of living and working in a sustainable manner.
Traditionally, people are insensitive to the harm done to the envi-
ronment resulting from contemporary methods in the production
of rugs: traditional energies are used unnecessarily; toxic chemicals
from dyeing are returned to the water table; and water, a diminishing
resource, is not appropriately recycled.
The company is dedicated to returning to the ancestral means of
producing rugs through a sustainable living model, to preserve the
environment for generations to come.
It is important to keep creating wonderful rugs that will be well
thought of a generation or two from now, and FlorDecor has that
opportunity now because the company is riding a wave of inter-
est in hand-woven rugs and creative production in the industry.
People are making some pretty nice rugs again, and we owe it
to the future to create truly beautiful things. Rugs have histori-
cally been an anchor of comfort and beauty in the home, and
they are sustainable: they last, which means you won’t have to
toss one out every few years.
Most importantly, rugs and carpets play a deep and powerful
aesthetic role in that you can create your own sustainable envi-
ronment. Buying well-chosen rugs is a multi-lifetime investment.
With the new exciting FlorDecor range of rugs, Aquatech (water-
proof outdoor rugs), elegant cotton-knotted flat-weaves and felt-
ed natural handspun Wools in braided organic textures with sleek
lines and interesting fibre formations you will be inspired .Further
to this the new Nepalese Design range will saturate your senses!
For further information on this exciting sales programme of‘green’
rugs, contact FlorDecor today at the numbers shown below.
FlorDecor
Tel: 011 463 8770 / 082 452 7079
Fax: 011 463 8776
E-mail: amanda@flordecor.co.za
Website: www.flordecor.co.za