This document discusses search engine optimization (SEO) strategies for websites. It explains that SEO makes sites more spider-friendly for search engines to index them. Key on-page optimization tactics mentioned include having an organized site structure and page hierarchy, using descriptive page titles and URLs, optimally placing keywords, and ensuring important information is in HTML for crawlers. The document also discusses the importance of backlinks, both for ranking and gaining links from relevant domains, and provides some methods for obtaining backlinks, such as editorials, outreach, and self-created links. It emphasizes keeping content unique, relevant and frequently updated while avoiding abusive SEO practices.