Presentation: Web Analytics

•

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Amanda Billy

A presentation for class on the basics of web analytics.

Design

YOU CAN’T
IMPROVE
WHAT YOU DON’T
MEASURE

TRAFFIC SOURCES
1. Direct Navigation
2. Referral Traffic
3. Search Traffic

PAID TOOLS FREE TOOLS
• Omniture • Google Analytics
• Fireclick • Yahoo! Web Analytics
• Mint • Clicky Web Analytics
• Sawmill Analytics • Piwik Open Source Analysis
• Clicktale • Woopra Website Tracking
• Coremetrics • AWStats
• Unica Affinium NetInsight

TROUBLESHOOTING
• FALLING TRAFFIC FROM ONE
SEARCH ENGINE
• FALLING TRAFFIC FROM
MULTIPLE SEARCH ENGINES
• FLUCTUATIONS

ADDITIONAL RESOURCES
• Google Webmaster TOOLS
• Feedburner
• Klout

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