Creating a Professional Online Presence -- for the K-12 Educator
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Presented at the 2016 MegaResource conference. Developed with Sheeji Kathuria. Focused on K-12 Educators.
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Creating a Professional Online Presence -- for the K-12 Educator
- 1. Creating a Professional Online Presence Amanda Clay Powers Associate Professor Coordinator of Research Services Social Media Research Librarian Mississippi State University Libraries Sheeji Kathuria Assistant Professor Social Sciences Librarian Mississippi State University Libraries
- 2. Social Media = The New Résumé??? YES! and Sort of…
- 3. It’s all about identity
- 4. What will they find?
- 5. ?
- 6. How Do People Use Social Media? • 74% are using social networking sites • 71% Facebook • 28% Pinterest • 28% LinkedIn • 26% Instagram • 23% Twitter Pew Internet Social Networking Fact Sheet – September 2014
- 7. If They Can’t Find You… They Will Wonder Why
- 8. Make It Work For You
- 9. Social Media Policies in Schools Creating Social Media Guidelines for Educators Don’t share secrets. Protect your own privacy. Be honest. Respect copyright laws. Be the first person to admit your mistakes. Think about the consequences. Don’t neglect your day job. Remember that quality matters.
- 12. Twitter
- 14. Twitter Best Practices Tweet short and smart for maximum retweetage Be interesting and build relationships – don’t be a robot Retweet and respond to others Use the right hashtag / Never hijack a trending tag Follow people to get noticed and get followers Cite Your Sources Keep Your Bio Updated Create Lists
- 15. Reasons for Educators to use Twitter Communicate and collaborate with stakeholders (students, staff, families, communities) Anytime, anywhere professional development! Create a Personal Learning Network Setup school and class Twitterfeeds Free alternative to attending conferences Need others to inspire and push our thinking! http://www.edutopia.org/blog/12-reasons-school-district-tweeting-joe-mazza
- 16. Resources on Twitter Accounts: @edutopia @mrkempnz [2014 Best Educational Tweeter winner] Hashtags: #edchat: General Educators Chat #cpchat: Connected Principals Chat #suptchat: Superintendents Chat #elemchat: Elementary Educators Chat #ptchat: Parent-Teacher Chat #ntchat: New Teacher Chat #kinderchat: Kindergarten Teacher Chat #flipclass: Flipped Classroom Chat #edcamp: Education Camp Chat #edtech - Educational Technology Chat #pbl; #swcrk21; #makerEd; #DML2015
- 17. Facebook
- 18. Use the Public View
- 20. Facebook Tips Create a public view that works “Follow” pages to get industry news Create Lists Target your updates Keep it clean
- 21. Educators on Facebook National Educators Association Association of American Educators Parent Teacher Association US Department of Education
- 22. Blogs
- 23. Educator Blogs Edublogs Edutopia TheCoolCatTeacher Edutech for Teachers
- 24. LinkedIn
- 26. Customize Brand Yourself Create a Custom URL Add Keywords Use the Profile Badge Link to Your Personal Pages Add to Your Business Card
- 27. LinkedIn Tips Completely fill out your profile Start finding connections Keep it up-to-date Make introductions Join groups Congratulate and endorse people!
- 29. Clean it up Facebook • Clean up Timeline • Make Friend Lists • Adjust Privacy Settings • Highlight Experience • Post Publicly Twitter • Make Twitter Private • Obscure Your Name/Handle • Go Through By Tweet • Create a Professional Twitter Account
- 30. You Can Take Advantage • Be Consistent and Unique in Branding • Bend Google to Your Will: Try Google+ • Create a Public View on Facebook • Create a Professional Twitter Account • Get Your Résumé on LinkedIn • Get SEO to Work for You • Be Who YOU Want to Be
- 31. So What is the Next Step? Create an online presence that works for you.
- 32. Look for Guidance From Your Profession Professional Associations Peers Education Consultants Popular Bloggers
- 33. Then Dig Deeper • Investigate Your Industry • Engage on Twitter • Find Associations on Facebook • Pick Your Move • Demonstrate Expertise (blog, website) • Add Social Media That Works for You • Network with Classmates and Professionals (LinkedIn) http://www.adweek.com/socialtimes/journalists-twitter/486900
- 35. Twiducate TweenTribune Blackboard NEO LMS (formerly EDU2.0) Wikispaces Classroom Edmodo Skype MinecraftEdu Sumdog Twitter (GroupTweet) http://www.teachthought.com/technology/10-different-social-media-sites-for-education/
- 36. Today’s Brave New World: You Need to… • Learn how to manage your online information and relationships • Develop an online identity that works • Network professionally online • Find social tools that do good work for you
- 37. Amanda Clay Powers Associate Professor Head of Research Services Social Media Research Librarian Mississippi State University Libraries apowers@library.msstate.edu @amandaclay Sheeji Kathuria Assistant Professor Social Sciences Librarian Mississippi State University Libraries skathuria@library.msstate.edu @sheejik
Notes de l'éditeur
- LinkedIn sends nearly four times more people to your homepage than Twitter and Facebook Twitter and Facebook may reign when it comes to social sharing of stories, blog posts, and visual media, but when it comes to direct traffic to your main site, LinkedIn is far and away the No. 1 social referral source. Econsultancy reported this gap based on a two-year research study involving 2 million monthly visits to 60 corporate websites. LinkedIn’s referrals, which accounted for nearly two-thirds of all social referrals to corporate homepages, nearly quadrupled the second-place Facebook. (https://blog.bufferapp.com/7-vital-statistics-to-help-with-your-linkedin-marketing-strategy)
- So remember your boss, work colleagues, and hiring managers can see your most polarizing tweets, even if they aren’t following you. And even if your public Facebook profile looks like Fort Knox, anyone can see images you’re tagged in by using graph search. Typing “photos of person’s name” into the search window reveals hidden pictures. Test it out to see how creepy it is.
- twiducate is the perfect solution for elementary and secondary students. Rather than having your students sign up and enter an email address, you sign up and create a class code.; Using this code, your students log in to your class network. Here, they can answer questions, collaborate on problems, and even embed pictures and videos. As a teacher you have full control over the network. You can even add other teachers! TweenTribune (Smithsonian) It gets students in the news habit and offers a chance for them to comment on the days events. [Stories are selected by professional journalists working closely with teens, tweens and teachers. Teens and tweens can post comments, with all comments moderated by their teachers before they are published. We allow teens and tweens to produce 99 percent of our content as a means of engaging them. More than 100,000 teachers have registered so far.] Blackboard: course management system; but decision to use is made at the district or school level NEO LMS: Free CMS (alternative to Blackboard); Wikispaces Classroom: social writing platform for education; workspace where you and your students can communicate and work on writing projects alone or in teams. Rich assessment tools give you the power to measure student contribution and engagement in real-time. EdModo: free classroom management system. It includes news feeds, assessment tools, communication capabilities and security features. Skype: You can host authors, visit science labs or talk to pen pals from across the globe. MinecraftEDU: This game allows students to collaborative, explore and problem solve all while learning about history, economics, science and math. Teachers can customize it to fit their curriculum. Sumdog: Gaming site, like flashcards with fun levels and clever characters. Twitter: GroupTweet allows you to moderate who joins and what gets posted.