SlideShare une entreprise Scribd logo
1  sur  38
Télécharger pour lire hors ligne
A Deeper Look at Blog Comments Photo credit:http://www.flickr.com/photos/laurenprofeta/5322072934/sizes/l/in/photostream/ Amanda O’Brien Hall Internet Marketing
Who We Are Amanda O'Brien VP of Marketing [email_address] @amanda_pants Hall Internet Marketing www.hallme.com @Hall_Web
Got Questions? ,[object Object],[object Object]
Blog Comments Photo credit:http://www.flickr.com/photos/good-karma/405077721/sizes/l/in/photostream/
Most Blog Readers ARE Lurkers  Photo credit: http://www.flickr.com/photos/tinkerroll21/531272629/sizes/l/in/photostream/ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Photo credit: http://www.flickr.com/photos/batmoo/3734837951/sizes/l/in/photostream/ We want more blog comments!
Getting More Blog Comments Photo credit: http://www.flickr.com/photos/tomsaint/3342581902/sizes/l/in/photostream /
Get started Check your tone Photo credit: http://www.flickr.com/photos/dh-aust/2755127031/sizes/l/in/photostream/ Are you a know-it-all? Are you stating a fact? Not very inviting for someone to comment
Photo credit: http://www.flickr.com/photos/tomsaint/3431708779/sizes/l/in/photostream/ Be Human Humble, human posts have more interaction Expert Tips Personal
Ask questions at the end Leave it unanswered Invite comments Leave it Open Ended
Reward Comments Photo credit: http://www.flickr.com/photos/8136496@N05/2327243497/sizes/l/in/photostream/
You could always try controversial… Photo credit: http://www.flickr.com/photos/australian-war-memorial/3527160566/sizes/l/in/photostream/
Create blog posts around comments ,[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/foxtongue/24720422/sizes/m/in/photostream/
Make it easy to comment More on that later… Photo credit: http://www.flickr.com/photos/brizo_the_scot/4013939756/sizes/z/in/photostream/
Are social media sites stealing blog comments? http://www.blogher.com/has-facebook-hurt-your-blog-traffic-and-comments Photo credit: http://www.flickr.com/photos/jonathanbeard/3297647855/sizes/o/in/photostream/
How to Leave a Blog Comment
Be genuine,  links are ok if relevant,  add value,  be human,  expand the conversation. Photo credit: http://www.flickr.com/photos/strangeinterlude/115979/sizes/z/in/photostream/
Double whammy?  Drop some knowledge and then promote someone ELSE –  market your knowledge  AND your network. Good juju all around.  Don’t add too many links – spam filters get confused . Photo credit: http://robot6.comicbookresources.com/2009/02/wondercon-wonder-womans-west-coast-big-screen-premiere/
Photo credit: http://www.flickr.com/photos/baltimike/1689499889/sizes/z/in/photostream/ Another 5 points if you tweet ‘I just left a comment on so and so’s post’
What would you say IRL? ‘I agree’ ‘me too’? Photo credit: http://www.flickr.com/photos/benm_at/4683099590/sizes/l/in/photostream/
Make Your Comment Stand Out Add your business name to the name field?  http://fundraisingcoach.com/2011/05/03/1-simple-change-to-make-your-blog-comments-stand-out/
Never been there before do your homework? Read all comments on that post so far Read previous posts and comments Photo credit: http://www.flickr.com/photos/gi/127555697/sizes/z/in/photostream/
How long should they be?  Long enough but not too long.
Be there first Photo credit: http://www.flickr.com/photos/eriwst/3448608210/sizes/z/in/photostream/
Don’t leave anonymous quotes  Nobody likes ‘that guy’
Blog Comments for marketing
Build relationships with prominent bloggers and their readers  (Branding and Awareness) Photo credit: http://www.flickr.com/photos/winton/2691675878/sizes/l/in/photostream/
Direct traffic to your website  (think about the link) Photo credit: http://www.flickr.com/photos/17516529@N00/3865553118/sizes/l/in/photostream/
[object Object],[object Object],[object Object],[object Object]
Make it easy to comment  and for people to leave comments ,[object Object],[object Object],[object Object],[object Object]
Examples http://sethgodin.typepad.com/
Examples http://chrisbrogan.com NEW OLD
Examples http://mashable.com OLD NEW
Examples http://wcsh6.com
Examples http://cc-chapman.com
Good news… bad news
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contenu connexe

Tendances

Ignite Seattle 18 - The Petty Officer School of Management
Ignite Seattle 18 - The Petty Officer School of ManagementIgnite Seattle 18 - The Petty Officer School of Management
Ignite Seattle 18 - The Petty Officer School of Managementjchenry
 
Blogging 101 (updated)
Blogging 101 (updated)Blogging 101 (updated)
Blogging 101 (updated)Bryan Person
 
Using Social Media to Market Your Events
Using Social Media to Market Your EventsUsing Social Media to Market Your Events
Using Social Media to Market Your EventsHall Internet Marketing
 
A Blogging Primer: Getting Started Today
A Blogging Primer: Getting Started TodayA Blogging Primer: Getting Started Today
A Blogging Primer: Getting Started TodayBryan Person
 
Are You Listening? Building Relationships Thru Social Media Intelligence
Are You Listening? Building Relationships  Thru Social Media IntelligenceAre You Listening? Building Relationships  Thru Social Media Intelligence
Are You Listening? Building Relationships Thru Social Media IntelligenceChad Norman
 
Using Google Analytics to Measure Website Engagement
Using Google Analytics to Measure Website EngagementUsing Google Analytics to Measure Website Engagement
Using Google Analytics to Measure Website EngagementHall Internet Marketing
 
Best Practices in Online Engagement
Best Practices in Online EngagementBest Practices in Online Engagement
Best Practices in Online EngagementBryan Person
 
Online Identity & Reputation
Online Identity & ReputationOnline Identity & Reputation
Online Identity & ReputationMohammed Al-Taee
 
What does a great brief look like - an agency perspective
What does a great brief look like - an agency perspectiveWhat does a great brief look like - an agency perspective
What does a great brief look like - an agency perspectiveCharityComms
 
What does it take to find a co-founder?
What does it take to find a co-founder?What does it take to find a co-founder?
What does it take to find a co-founder?mcfazeli
 
BlogWorld panel on Facebook News Feed Optimization
BlogWorld panel on Facebook News Feed OptimizationBlogWorld panel on Facebook News Feed Optimization
BlogWorld panel on Facebook News Feed OptimizationLiveWorld
 
Digital IUPAC: The need for global representation of chemistry and chemical i...
Digital IUPAC: The need for global representation of chemistry and chemical i...Digital IUPAC: The need for global representation of chemistry and chemical i...
Digital IUPAC: The need for global representation of chemistry and chemical i...Jeremy Frey
 
The Next Great Media Disruption: A SXSW Panel Preview
The Next Great Media Disruption: A SXSW Panel PreviewThe Next Great Media Disruption: A SXSW Panel Preview
The Next Great Media Disruption: A SXSW Panel PreviewJeffrey L. Cohen
 
How to ensure brand protection on facebook
How to ensure brand protection on facebookHow to ensure brand protection on facebook
How to ensure brand protection on facebookIrum Khan
 
Stratton 10 slide power point presentation example 2015
Stratton 10 slide power point presentation example 2015Stratton 10 slide power point presentation example 2015
Stratton 10 slide power point presentation example 2015Lorraine Stratton
 

Tendances (19)

Ignite Seattle 18 - The Petty Officer School of Management
Ignite Seattle 18 - The Petty Officer School of ManagementIgnite Seattle 18 - The Petty Officer School of Management
Ignite Seattle 18 - The Petty Officer School of Management
 
Blogging 101
Blogging 101Blogging 101
Blogging 101
 
Blogging 101 (updated)
Blogging 101 (updated)Blogging 101 (updated)
Blogging 101 (updated)
 
Using Social Media to Market Your Events
Using Social Media to Market Your EventsUsing Social Media to Market Your Events
Using Social Media to Market Your Events
 
A Blogging Primer: Getting Started Today
A Blogging Primer: Getting Started TodayA Blogging Primer: Getting Started Today
A Blogging Primer: Getting Started Today
 
Are You Listening? Building Relationships Thru Social Media Intelligence
Are You Listening? Building Relationships  Thru Social Media IntelligenceAre You Listening? Building Relationships  Thru Social Media Intelligence
Are You Listening? Building Relationships Thru Social Media Intelligence
 
Using Google Analytics to Measure Website Engagement
Using Google Analytics to Measure Website EngagementUsing Google Analytics to Measure Website Engagement
Using Google Analytics to Measure Website Engagement
 
Best Practices in Online Engagement
Best Practices in Online EngagementBest Practices in Online Engagement
Best Practices in Online Engagement
 
Online Identity & Reputation
Online Identity & ReputationOnline Identity & Reputation
Online Identity & Reputation
 
What does a great brief look like - an agency perspective
What does a great brief look like - an agency perspectiveWhat does a great brief look like - an agency perspective
What does a great brief look like - an agency perspective
 
Learning to Love your CMS
Learning to Love your CMSLearning to Love your CMS
Learning to Love your CMS
 
What does it take to find a co-founder?
What does it take to find a co-founder?What does it take to find a co-founder?
What does it take to find a co-founder?
 
BlogWorld panel on Facebook News Feed Optimization
BlogWorld panel on Facebook News Feed OptimizationBlogWorld panel on Facebook News Feed Optimization
BlogWorld panel on Facebook News Feed Optimization
 
Digital IUPAC: The need for global representation of chemistry and chemical i...
Digital IUPAC: The need for global representation of chemistry and chemical i...Digital IUPAC: The need for global representation of chemistry and chemical i...
Digital IUPAC: The need for global representation of chemistry and chemical i...
 
The Next Great Media Disruption: A SXSW Panel Preview
The Next Great Media Disruption: A SXSW Panel PreviewThe Next Great Media Disruption: A SXSW Panel Preview
The Next Great Media Disruption: A SXSW Panel Preview
 
How to ensure brand protection on facebook
How to ensure brand protection on facebookHow to ensure brand protection on facebook
How to ensure brand protection on facebook
 
Speaking To Inform
Speaking To InformSpeaking To Inform
Speaking To Inform
 
Social Media ROI
Social Media ROISocial Media ROI
Social Media ROI
 
Stratton 10 slide power point presentation example 2015
Stratton 10 slide power point presentation example 2015Stratton 10 slide power point presentation example 2015
Stratton 10 slide power point presentation example 2015
 

Similaire à A Deeper Look at Blog Comments

Estudio34 Presents Will critchlow the future of linkbuilding in LinkLove2013
Estudio34 Presents Will critchlow the future of linkbuilding in LinkLove2013Estudio34 Presents Will critchlow the future of linkbuilding in LinkLove2013
Estudio34 Presents Will critchlow the future of linkbuilding in LinkLove2013William Renedo
 
Will Critchlow - The Future of Link Building
Will Critchlow - The Future of Link BuildingWill Critchlow - The Future of Link Building
Will Critchlow - The Future of Link BuildingDistilled
 
Business to Business Social Media
Business to Business Social MediaBusiness to Business Social Media
Business to Business Social MediaHall_
 
Is Any of This Social Media Stuff Working?
Is Any of This Social Media Stuff Working?Is Any of This Social Media Stuff Working?
Is Any of This Social Media Stuff Working?Hall Internet Marketing
 
Marketing for Lean Startups
Marketing for Lean StartupsMarketing for Lean Startups
Marketing for Lean StartupsJeff Thompson
 
Building Your Online Following
Building Your Online FollowingBuilding Your Online Following
Building Your Online FollowingJason Crouch
 
Social Media for PR 2011
Social Media for PR 2011Social Media for PR 2011
Social Media for PR 2011Larissa Fair
 
Work That Content! CNW Group Breakfast in Montreal – May 2011
Work That Content! CNW Group Breakfast in Montreal – May 2011Work That Content! CNW Group Breakfast in Montreal – May 2011
Work That Content! CNW Group Breakfast in Montreal – May 2011Michael Pranikoff
 
Houston Technology Center: Intro to Blogging - Top Tips for How to Blog Efffe...
Houston Technology Center: Intro to Blogging - Top Tips for How to Blog Efffe...Houston Technology Center: Intro to Blogging - Top Tips for How to Blog Efffe...
Houston Technology Center: Intro to Blogging - Top Tips for How to Blog Efffe...JJ Lassberg
 
Personal Branding Using Social Networks
Personal Branding Using Social NetworksPersonal Branding Using Social Networks
Personal Branding Using Social NetworksDebra Askanase
 
Why Most Fail But You Won't: Crush it with Online Ads- Presented at San Franc...
Why Most Fail But You Won't: Crush it with Online Ads- Presented at San Franc...Why Most Fail But You Won't: Crush it with Online Ads- Presented at San Franc...
Why Most Fail But You Won't: Crush it with Online Ads- Presented at San Franc...Molly O'Kane
 
Inbound Linking
Inbound LinkingInbound Linking
Inbound LinkingHall_
 
Does Your Business Need to be Using Social Media
Does Your Business Need to be Using Social MediaDoes Your Business Need to be Using Social Media
Does Your Business Need to be Using Social MediaHall Internet Marketing
 
Does Your Business Need Social Media
Does Your Business Need Social MediaDoes Your Business Need Social Media
Does Your Business Need Social MediaHall_
 
Content Marketing: 3 Reasons You Keep Hearing About It
Content Marketing: 3 Reasons You Keep Hearing About ItContent Marketing: 3 Reasons You Keep Hearing About It
Content Marketing: 3 Reasons You Keep Hearing About ItFrank Dale
 
Working Differently Blogging for Education and Marketing
Working Differently Blogging for Education and MarketingWorking Differently Blogging for Education and Marketing
Working Differently Blogging for Education and MarketingAnne Adrian
 
How to Report Marketing Results to Your Clients
How to Report Marketing Results to Your ClientsHow to Report Marketing Results to Your Clients
How to Report Marketing Results to Your ClientsHubSpot
 

Similaire à A Deeper Look at Blog Comments (20)

Estudio34 Presents Will critchlow the future of linkbuilding in LinkLove2013
Estudio34 Presents Will critchlow the future of linkbuilding in LinkLove2013Estudio34 Presents Will critchlow the future of linkbuilding in LinkLove2013
Estudio34 Presents Will critchlow the future of linkbuilding in LinkLove2013
 
Will Critchlow - The Future of Link Building
Will Critchlow - The Future of Link BuildingWill Critchlow - The Future of Link Building
Will Critchlow - The Future of Link Building
 
Business to Business Social Media
Business to Business Social MediaBusiness to Business Social Media
Business to Business Social Media
 
Anatomy of a Business Facebook Page
Anatomy of a Business Facebook PageAnatomy of a Business Facebook Page
Anatomy of a Business Facebook Page
 
Is Any of This Social Media Stuff Working?
Is Any of This Social Media Stuff Working?Is Any of This Social Media Stuff Working?
Is Any of This Social Media Stuff Working?
 
Marketing for Lean Startups
Marketing for Lean StartupsMarketing for Lean Startups
Marketing for Lean Startups
 
Building Your Online Following
Building Your Online FollowingBuilding Your Online Following
Building Your Online Following
 
Social Media for PR 2011
Social Media for PR 2011Social Media for PR 2011
Social Media for PR 2011
 
Work That Content! CNW Group Breakfast in Montreal – May 2011
Work That Content! CNW Group Breakfast in Montreal – May 2011Work That Content! CNW Group Breakfast in Montreal – May 2011
Work That Content! CNW Group Breakfast in Montreal – May 2011
 
Houston Technology Center: Intro to Blogging - Top Tips for How to Blog Efffe...
Houston Technology Center: Intro to Blogging - Top Tips for How to Blog Efffe...Houston Technology Center: Intro to Blogging - Top Tips for How to Blog Efffe...
Houston Technology Center: Intro to Blogging - Top Tips for How to Blog Efffe...
 
Personal Branding Using Social Networks
Personal Branding Using Social NetworksPersonal Branding Using Social Networks
Personal Branding Using Social Networks
 
Why Most Fail But You Won't: Crush it with Online Ads- Presented at San Franc...
Why Most Fail But You Won't: Crush it with Online Ads- Presented at San Franc...Why Most Fail But You Won't: Crush it with Online Ads- Presented at San Franc...
Why Most Fail But You Won't: Crush it with Online Ads- Presented at San Franc...
 
Inbound Linking
Inbound LinkingInbound Linking
Inbound Linking
 
Coming Up With Blog Topics
Coming Up With Blog TopicsComing Up With Blog Topics
Coming Up With Blog Topics
 
Does Your Business Need to be Using Social Media
Does Your Business Need to be Using Social MediaDoes Your Business Need to be Using Social Media
Does Your Business Need to be Using Social Media
 
Does Your Business Need Social Media
Does Your Business Need Social MediaDoes Your Business Need Social Media
Does Your Business Need Social Media
 
Content Marketing: 3 Reasons You Keep Hearing About It
Content Marketing: 3 Reasons You Keep Hearing About ItContent Marketing: 3 Reasons You Keep Hearing About It
Content Marketing: 3 Reasons You Keep Hearing About It
 
Social for big brands
Social for big brandsSocial for big brands
Social for big brands
 
Working Differently Blogging for Education and Marketing
Working Differently Blogging for Education and MarketingWorking Differently Blogging for Education and Marketing
Working Differently Blogging for Education and Marketing
 
How to Report Marketing Results to Your Clients
How to Report Marketing Results to Your ClientsHow to Report Marketing Results to Your Clients
How to Report Marketing Results to Your Clients
 

Plus de Hall Internet Marketing

Show, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your StoryShow, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your StoryHall Internet Marketing
 
Using Google Analytics to Measure Website Engagement
Using Google Analytics to Measure Website EngagementUsing Google Analytics to Measure Website Engagement
Using Google Analytics to Measure Website EngagementHall Internet Marketing
 
Twitter for Business - Intermediate and Advanced
Twitter for Business - Intermediate and AdvancedTwitter for Business - Intermediate and Advanced
Twitter for Business - Intermediate and AdvancedHall Internet Marketing
 
Using Social Media to Connect Younger Customers
Using Social Media to Connect Younger CustomersUsing Social Media to Connect Younger Customers
Using Social Media to Connect Younger CustomersHall Internet Marketing
 

Plus de Hall Internet Marketing (20)

Show, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your StoryShow, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your Story
 
Exploring Pinterest for Business
Exploring Pinterest for BusinessExploring Pinterest for Business
Exploring Pinterest for Business
 
Coming Up With Blog Topics
Coming Up With Blog TopicsComing Up With Blog Topics
Coming Up With Blog Topics
 
Using Google Analytics to Measure Website Engagement
Using Google Analytics to Measure Website EngagementUsing Google Analytics to Measure Website Engagement
Using Google Analytics to Measure Website Engagement
 
Twitter for Business - Intermediate and Advanced
Twitter for Business - Intermediate and AdvancedTwitter for Business - Intermediate and Advanced
Twitter for Business - Intermediate and Advanced
 
Get More Return by Blogging Better
Get More Return by Blogging BetterGet More Return by Blogging Better
Get More Return by Blogging Better
 
Get Your Business Blogging
Get Your Business BloggingGet Your Business Blogging
Get Your Business Blogging
 
Seo best-practices-update-template
Seo best-practices-update-templateSeo best-practices-update-template
Seo best-practices-update-template
 
Web strategy-updatedjms
Web strategy-updatedjmsWeb strategy-updatedjms
Web strategy-updatedjms
 
Measuring social-media-update
Measuring social-media-updateMeasuring social-media-update
Measuring social-media-update
 
Twitter Intermediate and Advanced
Twitter Intermediate and AdvancedTwitter Intermediate and Advanced
Twitter Intermediate and Advanced
 
Blogging Intermediate
Blogging IntermediateBlogging Intermediate
Blogging Intermediate
 
Using Online Video
Using Online VideoUsing Online Video
Using Online Video
 
Get Business Blogging
Get Business BloggingGet Business Blogging
Get Business Blogging
 
Social Media Holiday Edition
Social Media Holiday EditionSocial Media Holiday Edition
Social Media Holiday Edition
 
Using Social Media to Connect Younger Customers
Using Social Media to Connect Younger CustomersUsing Social Media to Connect Younger Customers
Using Social Media to Connect Younger Customers
 
Email Marketing for Your Business
Email Marketing for Your BusinessEmail Marketing for Your Business
Email Marketing for Your Business
 
Social Media for Nonbelievers
Social Media for NonbelieversSocial Media for Nonbelievers
Social Media for Nonbelievers
 
YouTube for Business
YouTube for BusinessYouTube for Business
YouTube for Business
 
Broadcast Your Business Youtube
Broadcast Your Business YoutubeBroadcast Your Business Youtube
Broadcast Your Business Youtube
 

A Deeper Look at Blog Comments