CMCC Internet Marketing Essentials for Small Business and Entrepreneurs
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We have all heard about businesses using the internet for their marketing. This workshop provides participants with the essential knowledge that every small business should know about search engine optimization, email marketing, blogging and social media.
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CMCC Internet Marketing Essentials for Small Business and Entrepreneurs
- 1. Internet Marketing Essentials for Small Business and Entrepreneurs Amanda O’Brien Hall Internet Marketing Social Media Breakfast Maine
- 2. Who I am Amanda O’Brien VP of Marketing, Hall Internet Marketing www.hallme.com @hall_web Organizer, Social Media Breakfast Maine www.socialmediabreakfastmaine.com #smbme Blogger at large Guiding Stars, PROXI, SocialMediaB2B, amandapants, Hall, SMBME etc. amanda@hallme.com @amanda_pants
- 3. Who you are
- 4. Internet Marketing – Not another thing http://sacredsandwich.com/wp-content/uploads/2009/02/manyhats.jpg
- 5. Power! Photo credit: http://www.flickr.com/photos/malabooboo/4932040057/
- 6. Internet Marketing Website Search Engine Optimization* Paid Search Marketing Email Marketing* Blogging* Social Media* Content Marketing
- 7. Internet Marketing is the most measurable marketing around Photo credit: http://www.flickr.com/photos/falcifer/3136673599/
- 10. Search Engine Optimization http://youtu.be/hF515-0Tduk What is SEO Search Engine Land http://searchengineland.com/guide/what-is-seo
- 11. View page source of any web page Right click View page source 1. <title> 2. Meta name = “description” 3. Words on the page 4. Headings 5. “alt” tags
- 12. Headings and Text Keywords in the Title Tag Keywords in page content <h1>The Most Important Element</h1> <h2>The 2nd Most Important</h2> <h3>The 3rd</h3> <h4>The 4th</h4> <h5>The 5th</h5> <h6>The 6th</h6> Bold text Keywords in domain Meta descriptions Age of website Quality and popularity of your content New and fresh content Clean website code and page speed Links in and out
- 13. Measuring SEO Keyword rankings Google Analytics Site traffic New and repeat visitors Referring traffic Time on site Bounce rate Website conversions
- 14. SEO
- 15. Email Marketing
- 16. Email Marketing Still one of the most effective forms of marketing Interested audience Drive traffic to your site
- 17. Email Marketing - DOs Use an email service provider Make it visually appealing Experiment with send times Link back to your site Make it exclusive Add signup form to site or at your location Add a call to action Photo credit: http://www.flickr.com/photos/krissen/6340984211/
- 18. Email Marketing – DON’Ts Over send Buy email lists Email people who have not signed up Think you don’t need an ESP or service Forget to test and spell check Forget unsubscribe links [CANSPAM Act] Photo credit: http://www.flickr.com/photos/mediageek/2412873536/
- 19. Email Service Providers Constant Contact 60 Day Free Trial 0-100 contacts 0-500 contacts - $15/month Mail Chimp Vertical Response Templates Reporting
- 20. Measuring Email Marketing ESPs tracking Opens Clicks Shares New signups Inbound traffic Redeemed coupons
- 21. Email Marketing
- 22. Blogging
- 23. What is a blog? Web log in reverse chronological order Topic based Why you should blog Easy to update Search engines love them Shareable
- 24. How do Businesses Use Blogs? Launch New Products PR Demonstrate Expertise Disseminate Information Answer Common Questions Transparency Search Engine Optimization Form relationships
- 25. Essential Aspects of a Post Title – Short, catchy, clickable Content – Concise, clear, lots of formatting Media – Photos, Videos Categories/Tags – Aid in organization Publish – Just do it!
- 26. Subscribing RSS and Email
- 27. Know Your Target Audience • Who is going to read your blog? • What other blogs do they read? • What's their preferred way to get content? • How hungry are they for new stuff? • How did they find you? • What do they want to hear from you? • Conversation – Talk WITH not AT
- 28. Measuring Blogging Site traffic Subscribers Popular posts Comments on the blog Inbound links Search rankings Sales Time spent
- 29. Blogging Recorded webinars: Get Your Business Blogging - http://bit.ly/HO0UTO Get More Return by Blogging Better - http://bit.ly/9EoNO4 Coming Up With Good Blog Topics - http://bit.ly/yA9k0z
- 30. Social Media
- 31. Conversations happening online What is Social Media? Word of Mouth Marketing with a new twist. Photo credit: http://www.flickr.com/photos/earlg/163755542/
- 32. What does this have to do MY with business? This is where your Free powerful marketing customers are spending tool you can manage in- their time house Referrals mean more than advertisements 1 out of every 6 minutes Tailored specific online is participating in messages, for your Establish trust and that social networking sites demographic your are an expert in your industry Americans use social Empathy and caring media more than mean more than anything else online strategy and $$
- 33. How has this changed your prospects and customers? Discovery, research and investigation Looking to establish trust online Consumers have more control Consumers have higher expectations Two way conversations – wary of one way messaging
- 34. Most Popular Social Media Sites Site Monthly Visitors Who are these people? Facebook 750,000,000 Everyone Twitter 250,000,000 News sharers, mobile users LinkedIn 110,000,000 Business folks and job seekers MySpace 70,500,000 Young, music lovers Google+ 65,000,000 Early adopters Article: http://www.ebizmba.com/articles/social-networking-websites
- 35. Choose the right tools for you What will fit into your day? What features do you want? What seems to be working? What are your customers using? Always tie in with your website/email Photo credit: http://www.flickr.com/photos/freefoto/3436970425/
- 36. Next week… Advanced Internet-Social Media Marketing • Twitter • Facebook • Google+ and more
- 37. Things you can measure • Traffic data • Fan/follower data • Interaction data • Content performance Photo credit: http://www.flickr.com/photos/427/2110349532/
- 38. Social Media Cartoon credit: http://mashable.com/2009/04/17/social-media-cartoon-flitterin/
- 39. “You've got to be very careful if you don't know where you're going, because you might not get there.”
- 40. Skate to where the puck is going Photo credit: http://www.flickr.com/photos/morberg/3338184074/
- 41. We did it! Thank you! Amanda O’Brien VP of Marketing, Hall Internet Marketing www.hallme.com @hall_web Organizer, Social Media Breakfast Maine www.socialmediabreakfastmaine.com #smbme amanda@hallme.com @amanda_pants