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Coming Up With New Content - Blogs, Whitepapers, Social Media & more Amanda O’Brien | Hall Internet Marketing Photo credit: http://www.flickr.com/photos/rahady/4304181442/sizes/z/in/photostream/
Who We Are Amanda O'Brien VP of Marketing [email_address] @amanda_pants Hall Internet Marketing www.hallme.com @Hall_Web
Got Questions? ,[object Object],[object Object]
Content is King! Photo credit: http://www.flickr.com/photos/roblisameehan/560285832/sizes/l/in/photostream//
Search engines like content – More content, more search engines like you, more search engines like you, more you rank, more you rank, more people to your website… Photo credit: http://www.flickr.com/photos/roebot/4271975019/sizes/o/in/photostream/
Photo credit: http://www.flickr.com/photos/batmoo/3734837951/sizes/l/in/photostream/ Photo credit: http://www.flickr.com/photos/crunchies2009/4259162754/sizes/l/in/photostream/ People like content Lets them know who you are, lets them trust you, lets them link to you and buy your products.
Where is that content supposed to come from?
Figure out who ,[object Object],[object Object],Flickr photo credit: http://www.flickr.com/photos/scottks1/352053740/sizes/l/in/photostream/
Message and goal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When and how often ,[object Object],[object Object],[object Object],[object Object]
Webinars, blogs, website content, ebooks, images, newsletters etc. Photo credit: http://www.flickr.com/photos/tomsaint/3431708779/sizes/l/in/photostream/ Start small so you don’t burn out. Take the smalls and combine to something big.
Photo credit: http://www.flickr.com/photos/tomsaint/3431708779/sizes/l/in/photostream/ ,[object Object],[object Object],[object Object],[object Object],What content do you already have?
Photo credit: http://www.flickr.com/photos/tomsaint/3431708779/sizes/l/in/photostream/ What are people looking for? https://freekeywords.wordtracker.com/ http://www.google.com/insights/search/
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Flickr photo credit: http://www.flickr.com/photos/biagioni/3601540648/sizes/m/in/photostream/
[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/diamondduste/2781352670/sizes/l/in/photostream/
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Coming up with blog topics recorded webinar: http://www.hallme.com/webinars/coming-up-with-blog-topics-176.php
Whitepapers (ebooks) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Photos and videos ,[object Object],[object Object],[object Object],[object Object]
Podcasts ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Webinars Flickr photo credit: http://www.flickr.com/photos/rooreynolds/95488462/sizes/z/in/photostream/
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Flickr photo credit: http://www.flickr.com/photos/rosauraochoa/3256031851/sizes/m/in/photostream/
Reimagine, don’t recycle – Content Rules ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Make all content findable and sharable
Web content for different users Photo credit: http://www.flickr.com/photos/davemott/4331693898/sizes/m/in/photostream/ May 24 th 2pm EST – Jenika Developing web content for different users http://www.hallme.com/webinars/developing-web-content-for-different-users-195.php
 
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Coming Up With New Content - Blogs, Whitepapers, Social Media

  • 1. Coming Up With New Content - Blogs, Whitepapers, Social Media & more Amanda O’Brien | Hall Internet Marketing Photo credit: http://www.flickr.com/photos/rahady/4304181442/sizes/z/in/photostream/
  • 2. Who We Are Amanda O'Brien VP of Marketing [email_address] @amanda_pants Hall Internet Marketing www.hallme.com @Hall_Web
  • 3.
  • 4. Content is King! Photo credit: http://www.flickr.com/photos/roblisameehan/560285832/sizes/l/in/photostream//
  • 5. Search engines like content – More content, more search engines like you, more search engines like you, more you rank, more you rank, more people to your website… Photo credit: http://www.flickr.com/photos/roebot/4271975019/sizes/o/in/photostream/
  • 6. Photo credit: http://www.flickr.com/photos/batmoo/3734837951/sizes/l/in/photostream/ Photo credit: http://www.flickr.com/photos/crunchies2009/4259162754/sizes/l/in/photostream/ People like content Lets them know who you are, lets them trust you, lets them link to you and buy your products.
  • 7. Where is that content supposed to come from?
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  • 11. Webinars, blogs, website content, ebooks, images, newsletters etc. Photo credit: http://www.flickr.com/photos/tomsaint/3431708779/sizes/l/in/photostream/ Start small so you don’t burn out. Take the smalls and combine to something big.
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  • 13. Photo credit: http://www.flickr.com/photos/tomsaint/3431708779/sizes/l/in/photostream/ What are people looking for? https://freekeywords.wordtracker.com/ http://www.google.com/insights/search/
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  • 24. Web content for different users Photo credit: http://www.flickr.com/photos/davemott/4331693898/sizes/m/in/photostream/ May 24 th 2pm EST – Jenika Developing web content for different users http://www.hallme.com/webinars/developing-web-content-for-different-users-195.php
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