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Social Media: Strategy, Goals, ROI and case studies

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Hall Internet Marketing
Hall Internet Marketing

Social media is just one tool for your inbound marketing strategy. Make sure you are using your time correctly and effectively measuring the results of your efforts.

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Social Media: Strategy, Goals, ROI and case studies Amanda O'Brien - Hall Web Services
Who's this chick? Amanda O'Brien Inbound Marketing Manager [email_address] ,[object Object],[object Object],[object Object],@Hall_Web @amanda_pants
Social Media Mania
What is Social Media?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Benefits of Social Media
I can't put all my information on the INTERNET?! ,[object Object],[object Object],[object Object]
Validation to Your Customers ,[object Object],[object Object],[object Object],[object Object],People do business with PEOPLE!
Time to Re-think Your Marketing Strategy! ,[object Object],[object Object],[object Object],[object Object],[object Object],An Interruption An Interaction ,[object Object],[object Object],[object Object],[object Object],[object Object]
No Magic Bullet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Use Social media as a tool and not as a fancy shiny object.” - Chris Brogan “ Will Twitter bring in clients? Probably not. Will a combination of Twitter, Facebook and a good newsletter? Now you’re thinking.” - Wayne Shultz
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Business Tool
Developing Your Strategy 1. Set company policies 2. Set measurable goals 3. Listen before you talk 4. Find communities that matter 5. Create a content strategy 6. Choose the tools that will work best for you 7. Deliver engaging and interesting content 8. Measure results (repeat if necessary) 9. You have to give to get
Set Company Policies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measurable Goals (easy) “ You like me, right now, you really like me...” - Sally Field 1985 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Engaging! Building Trust and Relationships Top of Mind when your customers enter the buying cycle!
Measurable Goals (better) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Time Consuming ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Participate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Participate (better) ,[object Object],[object Object],[object Object],[object Object],[object Object],“ How do you measure it? You MEASURE it! You have to ask the questions!” - @CostaVidaFred
Schiavi Homes ,[object Object],[object Object],[object Object],[object Object],[object Object]
Au Bags ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dresser and Associates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don't ,[object Object],[object Object],[object Object],[object Object],Everything you say/write can be used against you in the court of personal opinion!
Wrap Up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media: Strategy, Goals, ROI and case studies

  • 1. Social Media: Strategy, Goals, ROI and case studies Amanda O'Brien - Hall Web Services
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  • 11. Developing Your Strategy 1. Set company policies 2. Set measurable goals 3. Listen before you talk 4. Find communities that matter 5. Create a content strategy 6. Choose the tools that will work best for you 7. Deliver engaging and interesting content 8. Measure results (repeat if necessary) 9. You have to give to get
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