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What's a Web Strategy and Why Do I Need One?
Who We Are Jenika Scott Channel Marketing Manager [email_address] ,[object Object],[object Object],[object Object],[object Object]
Got Questions? Use GoToWebinar “Chat” or “Ask a Question” Twitter: use @Hall_Web
About You: What You'll Learn: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy Vs. Tactics
What Makes a Strategy? Goals Measurement Tactics Adjustment
Goals Increase Sales Manage Reputation Spread a Message Build a Community Build Relationships
Measurement Traffic Goal Completion Trends Stickiness
Tactics - Tools of the Trade ,[object Object],[object Object],[object Object]
Web Design and Development ,[object Object],[object Object]
Organic Search Marketing ,[object Object],[object Object],[object Object]
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Connecting with People ,[object Object],[object Object],[object Object],[object Object],[object Object]
http://www.flickr.com/photos/16230215@N08/2837128711/ Adjustment - Tuning Up "The only real mistake is the one from which we learn nothing." - John Powell
10 Things to Think About ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Define ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Deliver ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Re-cap Photo: http://www.flickr.com/photos/5-0_og/1304841776/ ,[object Object],[object Object],[object Object],[object Object]
Got Questions? ,[object Object],[object Object]
Learn More! ,[object Object],[object Object],[object Object],[object Object],[object Object]

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