The document discusses the Archives 2.0 activities of the Deseronto Archives in Ontario, Canada. It provides context on the small staff and budget of the archives. It then details how the archives created accounts on Flickr, Twitter, and a blog to engage with users and raise its profile. It measures the basic activity on these channels, such as over 350 photos posted to Flickr with over 8,000 views. The archives has seen positive impacts, including user comments, new accessions of materials, and contact with those who have information to share. However, maintaining an Archives 2.0 presence requires ongoing effort from archives staff.

1. Archives 2.0 on a micro scale Amanda Hill Hillbraith Ltd.

4. Deseronto

7. http://www.flickr.com/photos/deserontoarchives/3062243312/ Part of c.1895 plan of Deseronto

8. West docks, c.1900 RATHCO-06-12.5

9. Main Street, 1890s RATHCO-08-02

10. World War I CAMPM-06-13

11. Deseronto Archives Small town History-rich Cash-poor

15. Using Twitter

17. Blog statistics

18. Traffic sources

19. Flickr Pro statistics

21. Flickr comments

22. Flickr notes

23. User-generated notes

24. Virtual collections

25. Virtual collections

28. A spur for creativity… http://dcist.com/2009/03/photo_of_the_day_march_9_2009.php

29. Search engines

31. Confession…

32. Flickr calendar view

34. Archives 2.0 consequences Creation and maintenance of Archives 2.0 presence(s) New conversations with users New content (may be held outside the archive) Finding a personal institutional voice