Digital Media Production First Lecture
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First Lecture - Fall '13 Kennesaw State University Comm 3340 Digital Media Production Professor Amani Channel, MA
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Digital Media Production First Lecture
- 1. Digital Media Producion Comm 3340 Kennesaw State University – Fall 2013 Professor Amani Channel, MA
- 2. Class Summary Introduction Syllabus Media Discussion Chapter 1 Chapter 2 Assignment #1
- 3. Amani Channel, MA Adjunct Professor PR Broadcast Journalist Award-Winning Producer Social Media Practitioner
- 4. Syllabus Be professional Meet deadlines Be accountable Be informed Be ethical Be a team player Be the best
- 5. Why is Media Important?
- 6. What is Digital Media? Courtesy: https://research.usc.edu/files/2012/11/digital- media-tree.jpg
- 7. Master Storytelling Imagined events enacted by made up character Taught or shared information or messages Interpreting an idea Observing life Art
- 8. Factors Know your audience Match the medium to the message Convergence Question: You have a story to tell, what’s the best way to tell it? Traditional production vs. Outside of the box
- 9. Content Fiction Nonfiction Narrative Documentary Nonnarrative Linear Nonlinear: Freely defies time and place
- 10. Production Process Preproduction: Planning Production: Shoot Postproduction: Edit Proposal: Buy in/funding/support Synopsis/Treatment: Summary of the plot/detailed telling of the story without dialogue Pitch: Producer shares vision with decision makers
- 11. Proudction Process Budget Permissions Insurance Personnel – Executive Producer, Producer, Director, director, writer, shooter, editor, caterer
- 12. Script/Preproduction Screenplay format p.18 Shooting Script – Breaks down all shots and angles Fully Scripted – Every word said and shot Run-down Describes content, without words Semiscripted- Fully scripted with ad libbing Script outline – Locaons and general shots Storyboard – Flowchart –Visualises nonlinear projects
- 13. Ethics and Legal Issues “With power goes responsibility” Production ethics – Insulting, stereotypes, subjects prompted. Postproduction Ethics – Digital manipulation, green screen. Cultural sensitivities
- 14. Ethics and Legal Issues Copyright: 70 years after creators death Public domain: used without permission Fair use: Critique, news, academic Copyrighted Music: Visuals – synchronization rights, audio only mechanical rights Creative Commons: Digital Media – Attribution/Noncommercial Talent/Location releases
- 15. Questions?
- 16. What is a Frame?
- 17. TV Aspect Ratio
- 18. Letter Box vs Pillarbox
- 19. Know Your Shots ECU – extreme close up CU – close up MCU – medium close up MS – medium shot MLS – medium long shot LS – long shot WS – wide shot p.35
- 20. Framing Symmetrical balance: Scene is balanced Rule of thirds: Visual guide for a pleasing composition Lookspace: Implied weight of a person’s gaze Leadroom: Balances momentum of movement Headroom: Small space above the head
- 21. Photography Basics Exposure – how much light is the image exposed to underexposed=not enough light overexposed too much light Aperture – measured in f-stop – controls the size of the opening that allows light to come through the lens. http://www.exposureguide.com/photography- basics.htm
- 22. First Assignment Group - 2/Solo Photo Essay Real life news – event – person Write up Shoot 6-8 photos that tell a story Use proper framing and composition techniques watch light Project must be approved