Amani Channel's presentation on Video PR from Socon12.

1. Lessons in Video PR
Satellite Tours - Web Videos - FB Chats
by @AmaniChannel
SoCon12

2. About Amani Channel, MA
• Media Educator
• Broadcast reporter
• Award-winning producer
• Social media practitioner
• Broadcast PR specialist (KEF Media)

3. What is Public Relations?
@AmaniChannel

4. Old Definition
“Public relations helps an organization and its
publics adapt mutually to each other.”
@AmaniChannel

5. My Definition
“Public relations is the art of sharing a company,
organization, or individual’s story through the
media to either mention a specific product, or
service, respond to a media inquiry, or mitigate a
crisis. “
@AmaniChannel

6. The Power of Video
• Age of social video
• Quality, unusual, viral content will attract attention
• Brands with a strong social footprint can use video to directly
engage fans
• A visual story or celeb can attract coverage
@AmaniChannel

7. Traditional
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8. Online
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9. What is Your Story?
• Think of creative ways to tell your story w. video
• Create content that compliments your brand
• Work on your production/on camera skills
• It’s a marathon and not a sprint
• Share, share, share
@AmaniChannel

10. Broadcast Video PR Tactics
• Involves a newsworthy angle, pitching a story, & measuring
results
• Video News Release (Dead)
• B-Roll (Must be visual, creative, different)
• Media Tour (Satellite, Radio, Internet)
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11. Satellite Media Tour
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12. Leveraging Social Media
• Multimedia Release
• Create videos for your Facebook page
• Live Facebook broadcasts
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13. Facebook Broadcasts
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14. Live Chat Tips
• Test, Test, Test
• Audio is an important as video
• Need a high speed Internet connection
• Need to have a system to vet and feed questions
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15. Final Thoughts
• Video is an effective way to engage, communicate, and build a
buzz
• Keep videos short
• Be creative
• Tell stories
• It’s not about the brand, it’s about providing quality
information to the outlet
@AmaniChannel

16. Lessons in Video PR
Satellite Tours - Web Videos - FB Chats
by @AmaniChannel
SoCon12