1. In what way does your media
produce, use, develop or challenge
forms and conventions of real media
products?

2. Examples

3. We decided to have a theme that was consistent
throughout the video, as you can see this is of
basketball. This acts as an analogy of basketball
players in a similar position. Both sarz and the
players are trying to be the best in their respective
professions. The bottom image is showing
basketball being used in a hip-hop video.
Here is the 1st establishing shot of the music video;
This creates a relationship between the artist and
the audience. What he is wearing also creates a
bond, the snap back and also the logo on the polo.
“rocawear” which is a brand the rapper Jay-Z
founded. The target audience can relate to this.
Below is an example of the shot being used
commercially
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4. Example