5 super-enthusiastic guys from diverse backgrounds bumped into each other at Startup Weekend Delhi - Mobile edition hosted at TLabs - The Times group Accelerator. For the next couple of days, 2 Developers and 3 Business guys scratched their heads - ideated, re-ideated, consulted, pivoted and u-turned to their original plan. Pollify is an Idea which aims to democratize TV news and while doing so, has an opportunity to disrupt the incumbent TRP benchmarks adhered to by media planners and marketers with reasonable apprehensions.

1. POLLIFYDemocratizing LIVE content!
Presented at Delhi, 1st Sep’13

2. What is Pollify?
A mobile APP that acts as a one point platform to foster
conversation and generate instant quantitative and
qualitative feedback from news viewers on
content/speakers/ issues and in doing so, create critical
analytics for content creators and media planners.

3. The problem
Unengaged
Viewers
Autocratic
Editorial
Dependence upon TRPs

4. The Solution
Upvote/Downvote
and comment on
- Issues
- Speakers
- Anchor
- Responses
- Tonality
Chat window during
the show to
aggregate
conversations
Before and after poll
Debate Impact!
LIVE feedback
that is
quantitative as
well as qualitative
in a SINGLE FEED
Build loyal
viewers
Opportunity to
outperform by
LISTENING
Better consumer insights!

5. Our MVP

7. Market opportunity
80.48 million every
week
Watch newschannels
76.24 million every
week
watch Hindi news
6.24 million every week
watch English news
In 6 metros alone:
3.99 million every week
watch English news
Market share in
English News:
Times NOW: 42%
CNN IBN: 17%
NDTV 24X7: 17%
Better consumer insights!

8. Monetization Opportunities
Subscription sales of
Demographics/
Psychographics based
Analytics
In-app monetization
Sponsored Polls

9. Team
Sulabh – Founder, CTO
Developer, IITian
Media cell - AAP
Aman – Product guy
Marketer, ex-PR pro
Internet Hindu
Sulabh – Marketing
ex-Infosys, EM - IITian
Avijit – B.D
Entrepreneur
Gautam – App
Developer
Changemaker
Chief Justice of India (acting)
Perpetual source of inspiration

10. Reach out to Team POLLIFY on
aman@nasscom.in