"How to use Linkedin to get a great job" is a series of 4 tutorials aimed at helping (graduating) students to use Linekdin to find and obtain a great job.

1. Tutorial:
How To Use Linkedin
To Get A Great Job:
For students: Tutorial I
Produced: Ann-Marie Childs
Social Media Director, Active Space Australia
http://www.linkedin.com/in/annmariechilds
Contact me: asimreports@gmail.com

2. Tutorials
In these tutorials you will find out
how to use groups to optimise
your LI profile so recruiters will find
you AND like what they find!
1. How to Find Groups to Join
2. How to Join Groups
3. How to Participate in Groups
4. How to Help Recruiters Find You
2

3. But First lets look at why you
need to get a profile on Linkedin!
Introduction: 1. LinkedIn is the largest professional social
media network in the world.
a) It is growing at the rate of 2 new
members every second (or 7000
new members an hour!!!)
1. Professional
social media
network b) It is used by professional who
2. Sourcing tool for typically populate their profiles
recruiters with resume-like details such as:
3. Facilitator of their career history to date; their
professional dialogue
4. Job board for educational history; awards; and
middle to senior recommendations from others.
managers
c) Members share their details according to their own
preferences and can determine how public their profile is
eg who views their profile, whether Google can display it
in search results and how much of their profile can be
seen.

4. Introduction
INTRODUCTION
Introduction: 2. Recruiters are big users of LinkedIn
a) In fact, LinkedIn
• 1. Professional has developed
social media products that it
network sells to
• 2. Sourcing tool corporate
for recruiters recruiters to
help them find
• 3. Facilitator of talent on
professional LinkedIn.
dialogue
• 4. Job board for
middle to senior
managers
a) Many professional recruiting agents also are enthusiastic LinkedIn
users. Recruiters face fierce competition to be the first to place
talent into advertised roles and LinkedIn can provide an immediate
list of worthy talent for the recruiter who knows how to use it.
4

5. INTRODUCTION
Introduction: 3. LinkedIn has developed two highly successful
ways to facilitate interaction between
• 1. Professional professional members:
social media
network a) It provides a way for members to connect
• 2. Sourcing tool This means that when a LinkedIn member finds someone
for recruiters they would like to engage with, they can request a
• 3. Facilitator of connection. If accepted, they can then communicate through
professional email.
dialogue
• 4. Job board for
middle to senior
managers
b) It allows members to set up professional groups
so that members with like interests can come together to
share and discuss issues mutual interest.
5

6. INTRODUCTION
Introduction: 4. LinkedIn also has a job board.
• 1. Professional
social media
network
• 2. Sourcing tool
for recruiters
• 3. Facilitator of
professional
dialogue
• 4. Job board for
middle to senior
managers
This means that jobs can be advertised by Companies on
LinkedIn much the way they are on Seek.
However, most of the jobs advertised on LinkedIn at
present are for middle to senior level management.
6

7. Tutorial 1: How to Find LinkedIn Groups to Join
(Principles)
In this tutorial you will learn how to find job-promoting groups on LinkedIn
But first you need to understand 3 Important facts about LinkedIn Groups:
1. LinkedIn allows people to set up groups so that professionals in
the same industry/ company/ professional association or with
similar interests can:
2. There are thousands of Groups on LinkedIn that have members ranging from as few as
1 to more than 50,000
3. LinkedIn groups can limit membership (by country, company or association for
example) or be open to all comers.
This means that membership of a group offers LinkedIn users an opportunity to
be at the forefront of change and the first to be aware of evolving opportunities
in their field, as well as geting fast answers to job-related problems! 7

8. Tutorial 1: How to Find LinkedIn Groups to Join
(Principles)
There are three criteria for joining a group:
1) Does the group looks like it will deliver professional / industry-relevant
information that will help you to keep up with a) new technology, b) changing
legislation and c) industry and career-related opportunities? A group needs to
have >200 members to be useful in this way.
NB: Australian-based groups would be most useful for b) and c). Note that local
groups are generally much smaller than international or US based groups.
8

9. Tutorial 1: How to Find LinkedIn Groups to Join
(Principles)
2) Will the group help you to find out
what a viable career path in your field
looks like– ie how other people like you
have built their careers? (typically will
need to be an Australian based group)
3) Will the group help you to get
informed about new job
opportunities (typically will
need to be an Australian based
group)
9

10. Tutorial 1: How to Find LinkedIn Groups to Join
(Walk Through)
You will need the following materials:
a) Completed LinkedIn account including a
photo, education summary and some work
experience if you have any. You should also outline
your areas of
professional interests.
a) A computer
b) “Notepad” to write or copy- and-
paste names and links for groups
you have short-listed for joining.
10

11. Tutorial 1: How to Find LinkedIn Groups to Join
(Walk Through)
1. Login to your LinkedIn profile – you will land on your LinkedIn account
page, which looks like:
2. Click on the “search” drop down box
3. Select “Groups”
4. Type in the keywords phrase “multi media” (with quotes).
We begin with this keyword as it is a good general keyword phrase that will generate a list of
groups potentially relevant for any student taking the interactive digital media diploma.
NB: We will use two keyword phrases for this tutorial: “multi media” and “gaming” and also
look at how to set up a job-relevant keyword list at the end of the lesson.
5. Hit enter! 11

12. Tutorial 1: How to Find LinkedIn Groups to Join
(Walk Through)
LinkedIn delivers over 160 results for this keyword phrase, showing
10 on the first page
6. Now refine the search results by adjusting details of the “search
group” on the left of the results:
(1) “all categories” has a drop-down list of group types – select “professional groups”
(2) “Choose” provides a drop-down list of language options – choose “English” (You will
end up with 59 results) 12

13. Tutorial 1: How to Find LinkedIn Groups to Join
(Walk Through)
7. Click on the 1st group (Animation and Film Jobs) for more details.
(Looking down the first ten results, you will see that the first group is the only one
potentially relevant to our search for groups that will help us get a job.)
8. Make an assessment about whether this group satisfies any of the selection
criteria. As this group seems to be for a wide variety of professionals that work in the digital media
sector, it is probably worth joining
13

14. Tutorial 1: How to Find LinkedIn Groups to Join
(Walk Through)
9. Copy the name and link and paste to “notepad” This will be the
first group on your list of possible groups to join.
Using the search term “multimedia” also generates a great list of potentially
NB: valuable groups, including: 3D Modelers and Designers; Instructional Design
Professional Group; 3D Animation, VFX, Graphics & 3D Game Art.
10. Repeat the above 9 steps using the keywords - “gaming” and
“gaming Australia”.
TIP: Using Google “advance” can get better results. For example, type
„"games" site:.au.linkedin.com/groups‟ in the Google search bar,
Select 3 groups to add to your list (not necessarily those shown in
the images).

15. Tutorial 1: How to Find LinkedIn Groups to Join
(Walk Through)
Final TIP: Use relevant Keywords to search for groups
• Finding the best groups to join initially will depend on the relevance of the
keywords used to search for groups.
• Although broad keywords like “multi media” can help you to find useful
groups, you need to consider what industry you are hoping to be employed
in for more targeted group results. (Find out more about “relevant keywords” on slide 30)
• The Google keyword tool can help you find popular keywords.
11. Keep adding to your list of potential groups to join till you
have worked through your list of keywords (aim for around 10
as that is the maximum number of outstanding requests to join
15
groups, that LinkedIn will allow).

16. Call to Action
If you:
 Are not confident you can set up your profile so that it
looks professional and will get noticed by and impress
recruiters, OR.
 You don’t have the time to set up, let alone optimise
your profile, then:
GET a professional to do it for you:
 contact me at: asimreports@gmail.com for details.
(then all you will have to do is send your resume!)
NB: TUTORIAL 2 is on the next video. 16