The slide Deck of a talk introduting and discussing the good and the bad about a mobile first responsive analysis. All image image credits to his owners

2. INDUSTRY SESSIONS – EDIT 2013/2
ABOUT
Alexandre Marreiros
What i do:
CTO @ Innovagency
Technical Trainer, Speaker & Consultant as Self Employee
Teacher @ EDIT
Software Developer & Architect as Consultant
Tech Writer and Reviewer as Self Employee
Digital UX Consultant
Contacts:
amarreiros@innovagency.com / amarreiros@gmail.com
@alexmarreiros
http://www.linkedin.com/pub/alexandre-marreiros/8/4b8/a21
www.digitalmindignition.com

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THE WEB THE INFO DOTS CONECTOR
Business
Tools
Know
Data
http://blog.infusion-web.fr/

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RESPONSIVE DESIGN IS
Devices
Expectation
User’s
Solutions

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RESPONSIVE IS

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RESPONSIVE IS

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RESPONSIVE IS A PROCESS

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RESPONSIVE PROCESS

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RESPONSIVE IS NOT

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MOBILE FIRST

11. MOBILE FIRST
INDUSTRY SESSIONS – EDIT 2013/2

12. MOBILE FIRST
INDUSTRY SESSIONS – EDIT 2013/2
Mobile Techinal Features can give us ways to make our site more
social and user Focus
Content strategy can be adapted to user’s with imediate needs
this can represente also a great copy when in the PC
Usability will have more atention when thinking mobile first
Few noise more focus
Tehnical implementation is easy from low resolution to bigger
resolutions
Design thinking is easy to build from growd up

13. MOBILE FIRST BUT REMEMBER

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MOBILE FIRST BUT
Some markets make mobile-first simply unnecessary
or unviable.
Faster cycles for iterations, testing, and moving
toward product-market fit.
The web provides a strong foundation to build a brand
and harness virality.
Mobile can be thought of as an extension, not the
foundation.

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MOBILE FIRST
Helps in the innovation process of
the way we do and use web

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MOBILE FIRST APPROACH
Create a Web Solution to City
Discover Tours

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MOBILE FIRST APPROACH
Normally we think
Tour…streets…Monuments...Maps

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MOBILE FIRST APPROACH
And if I think Mobile? I think
Location…being there…Show
more about

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MOBILE FIRST BRINGS TO WEB MOBILE
CAPABILITIES
• Device positioning & motion: from an accelerometer
• Gyroscope: 360 degrees of motion
• Location detection
• Multi-touch sensors
• Orientation: direction from a digital compass
• Video & image: capture/input from a camera
• Dual cameras: front and back
• Audio: input from a microphone; output to speaker
• Device connections: through Bluetooth between devices
• Proximity: device closeness to physical objects
• Ambient Light: light/dark environment awareness
• NFC: Near Field Communications through RFID readers

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MOBILE FIRST BRINGS TO WEB MOBILE
CAPABILITIES
• Content is the UI (the action)
• Reduce the distance as much as possible
between user & contente
• Enable direct manipulation of objects &
Content
• Guessable, predictable, physical, realistic
• Reduce Visuals that are Not Content

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MOBILE FIRST HELPS TO ENABLE WHAT – EDIT 2013/2
MOBILE ANCHIEVE USER INTERACTION
EXPECTATIONS

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RECAP
1. GROWTH = OPPORTUNITY
2. CONSTRAINTS = FOCUS
3. CAPABILITIES = INNOVATION