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A & B Construction Inc.,[object Object],Andrew Mateer,[object Object],NMDL Final Project,[object Object]
The Company,[object Object],Offers a Full Range of General Plumbing Services in Lansing & Its Surround Areas ,[object Object],Provides Fast, Same-Day Service,[object Object],Fully Insured, Licensed and Bonded,[object Object],Flat Rates,[object Object],Satisfaction is Guaranteed,[object Object],Hold a Mechanical Contractors License,[object Object],Retired Plumbing Inspector,[object Object]
Goals & Challenges,[object Object],Goals,[object Object],Increase Brand Awareness,[object Object],Increase Revenues by 5% to 10%,[object Object],Further Image as the Knowledgeable,[object Object],   & Courteous Plumbing Company,[object Object],Challenges,[object Object],Reaching Their Target Market Through the Use of New Media Types,[object Object],Overcoming Competitors Attempts to Advertise Lower Prices To Make the Initial Sale Then Tack On Hidden Fees.,[object Object]
Becoming More Findable,[object Object],A & B can Use a Multitude of Advertising Outlets to Make Its Name more Recognizable,[object Object],Using Traditional & New Media Channels; A & B Can Carve a Niche in Their Target Markets Minds,[object Object]
Google Adwords,[object Object],A & B an Promote Their Brand & get Their Company Noticed More,[object Object],This will also Provide them with a more Specific & Intimate Connection to Actual Potential Customers,[object Object],Inexpensive & Allows for Total Freedom to Create a Marketing Plan ,[object Object]
Possible Google Adwords,[object Object],Plumbing,[object Object],Lansing,[object Object],Remodeling,[object Object],Sewer & Drain Cleaning,[object Object],Reduce Your Fuel Bill,[object Object],Boilers,[object Object],Radiators ,[object Object],Heating Systems,[object Object],Water treatment,[object Object],Septic System Repair,[object Object],Outdoor Irrigation Systems,[object Object],Bathrooms,[object Object],Kitchens,[object Object]
Billboards,[object Object],Using Billboards Will Display A & B’s Name & Show Potential Customers What They are All About,[object Object],This Will Reach Thousands Of People Per Day Within the Market A & B Operates,[object Object]
Budget,[object Object],Google Adwords: Allows A & B to Create a Custom Advertising Plan Where They Only Pay When a Potential Customer Actually Clicks On Their Ad,[object Object],Billboards: Cost Roughly $1,200 Per Month,[object Object],Newspapers: Cost Around $100 Per Day,[object Object],Website: Around $800 for Upkeep of Current Site,[object Object]
Timelines,[object Object],Spring & Summer are the Busy Periods for A & B Due to the Necessary Repairs From Winter Damage & Warm Weather Remodeling,[object Object]
Metrics of Success,[object Object],The Best Way to Measure the Success of A & B’s New Marketing Plan is Overall Increase In Sales & Revenue,[object Object],Measuring the Increase In Exposure to the Public is Easy to Calculate Due to the Number of Individuals Who Read the Newspaper, Drive by the Billboards, Click On an Ad On Google, or Visit the Website.,[object Object],Google Adwords Reports & Google Analytics Also Provide Accurate Reports,[object Object]

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A & b Construction Inc.

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