A & B Construction offers a full range of plumbing services in Lansing and surrounding areas. They aim to increase brand awareness and revenues by 5-10% while further establishing their reputation as knowledgeable and courteous. Their goals face challenges in reaching their target market through new media and competing on price. The company plans to use Google Adwords, billboards, newspapers and maintain their website to promote the brand at an estimated annual budget of $15,000. Success will be measured by increased sales revenue, exposure metrics from advertising channels, and reports from Google Adwords and Analytics.