Brighton University: Managing reputation online
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Slides from my presentation at University of Brighton, 9.11.12.
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Brighton University: Managing reputation online
- 1. Managing Personal Online Reputation @amayfield Brighton University 9 November 2012
- 2. So, I wrote this book http://goo.gl/sn8r4
- 3. My new chapters would be... http://goo.gl/sn8r4
- 4. Being found First impressions What you do What others say Earning attention A reputation for... Public and private self Bad things
- 5. The ingredients of managing online reputation http://goo.gl/sn8r4
- 7. Social media revolution image (cc) Annalisano | Flickr
- 9. “New’ social networks http://goo.gl/fLYOj
- 10. “What you know or don’t know about networks...”
- 11. Due diligence vs Realising value vs Shameless self- promotion
- 12. 9 rules for managing your web shadow
- 14. Be the best & first source about yourself
- 17. LinkedIn Maps
- 18. Be present 4
- 19. http://flavors.me/amayfield Blogs and profile pages http://www.antonymayfield.com/
- 20. Be useful 5
- 21. Choose what to share Choose what not to share
- 22. We create useful data all the time
- 23. Have your own policy on public vs. private
- 24. You’re always on the record 7
- 27. It’s not another world 9
- 33. Working in the network Image: by Masa Kepic aka Paolabililty ©2011
- 36. When to be open When to be closed
- 38. Workflows - Design around attention, sharing and networks - Focus on objectives, with boundaries on time - Open and closed states... image (cc) Lorem Ipsum
- 40. Make Twitter useful - Hashtags: Follow ‘em - don’t over-use ‘em... - Use apps Tweetbot’s best, Osfoora and official Twitter - Search: You’d be amazed... apps also good - Lists: Choose you you need to - Be picky: Prune your network, listen to... make it interesting... - Bonus (Mute... if you can) - Never Tweet in anger Best to walk away and cool down
- 41. Make LinkedIn useful - Groups: Find ones which work - Complete your profile: The for you - and join in discussion more information, the more people can connect with you - Meet-ups: Lots of networking groups start in LinkedIn. - Endorsements: Give them and ask for them. - Connect your profile: Add apps, especially SlideShare if - Maintain your profile: Keep it you create public documents. fresh and change bits to be noticed... - Say why you are connecting People won’t always - Updates Try them out, and remember you post significant news there... - Profile views Look at people’s profiles
- 42. My top apps and social services - Diigo (and its close relation, Delicious) - Evernote: For everything... - Google Reader - for all your feeds - Wordpress: for blogging - Twitter: General serendipity - Flipboard: For reading - best engine... used with Google Reader - LinkedIn: Who? What are they doing? - Instagram: Fun...
- 43. Make the tools work for you
- 44. My favourite tool: Diigo http://www.diigo.com/user/amayfield
- 50. Evernote Diigo Research Twitter search Google
- 51. Google Reader Reeder (Mac, iPad, iPhone) Reading Flipboard (iPad) Instapaper
- 52. MarsEdit (Mac) Blogsy (iPad) Blogging Wordpress ImageWell Tumblr
- 53. 1. Connect the thought “that’s interesting with Blogging the act of writing as closely as you can....
- 54. 2. Be clear about the point you want to Blogging make, make it and quit...
- 55. Scrivener Writing Write or Die AWriter
- 56. SlideShare Scribd LinkedIn Facebook Sharing Flickr Instagram Google+ Amazon
- 60. If you liked this you may also like...
- 61. There’s a book http://goo.gl/sn8r4
- 62. There’s a business talk http://goo.gl/wm54z
- 63. There’s a white paper http://goo.gl/7uT1x
- 64. @amayfield Ta-dah! brilliantnoise.com © 2012 Brilliant Noise - All rights reserved