A presentation i gave at the Local Social Summit in November 2010 in London. Notes and and some thoughts about it are on my blog at http://www.antonymayfield.com/2010/11/19/thoughts-on-privacy-and-location-nosey-neighbours-and-norming/ There are trends in place – rising privacy concerns, uneven digital inclusion – that developers, brands and other actors need to be aware of as the social web becomes the local social web. How do we plan and anticipate shifting user need and concerns and play a proper role in society’s negotiating of new behaviours, creating new norms?

1. Nosey
neighbours &
norming:
Getting ready for the local privacy
debate
Antony Mayfield Brilliant
Noise
Local Social Summit : : 18 Nov 2010

2. Privacy: a
proxy issue
for hopes
and fears
about the
web. Brilliant
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3. A moving, evolving issue
that is social in many
senses of that word.
Brilliant
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4. ...should be at the centre of
An moving, evolving issue
thinkingsocial in many
that is about the local
senses of that word.
social web.
Brilliant
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5. Privacy +
Location
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6. Where do we begin?
Brilliant
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7. Scare stories?
Brilliant
http://goo.gl/8GJG Noise

8. Really scary stories?
http://goo.gl/W15cT
Brilliant
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9. Scare sites?
http://pleaserobme.com/ Brilliant
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10. Educational stalking?
Brilliant
http://goo.gl/QnvtJ Noise

11. Local authority
abuses?
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12. Extreme celeb examples?
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13. Nosey neighbours?
Brilliant
http://goo.gl/aFbY Noise

14. Privacy is complex.
Brilliant
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15. When I was writing my
book...
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16. There were two extreme
reactions to privacy issues
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17. Open door | Lock down
Brilliant
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18. Where would you place
yourself?
Brilliant
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19. Where would you place
your users?
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20. We are creating new social
norms around privacy.
Brilliant
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21. Privacy is complex.
Brilliant
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22. 3 privacy myths...
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23. #myth 1: privacy is a private
matter....
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24. #myth 2:
privacy is a
set in stone
human right.
Brilliant
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25. myth #3:
people are
happy to
trade away
privacy.
Brilliant
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26. Witness:
Facebook
“Whitewalling”
a.k.a. “super log
off”
Brilliant
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27. Witness, Glympse...
Brilliant
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28. And innovative approaches
to privacy and location...
Brilliant
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29. ...like Whapee...
Brilliant
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30. This complexity demands a
thoughtful response... Brilliant
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31. ...as a design issue.
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32. ...as a policy issue.
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33. ...as a user / customer /
voter issue.
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34. ...as an
inclusion
and
literacy
issue.
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35. So what should we do?
Brilliant
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36. Keep close to user issues
and needs.
Brilliant
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37. Be clear about what your
principles are.
Brilliant
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38. Encourage open debate
within and without.
Brilliant
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39. Develop your personal
digital literacies and those
of the people you work and
live with.
Brilliant
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40. Thank you
antonymayfield.com
@amayfield
icrossing.com
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40
13

41. Use this as you like but please
give credit and link to
antonymayfield.com or the
relevant SlideShare page.
Brilliant
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