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1	
  
2	
  
We	
  are	
  making	
  a	
  big	
  assump1on	
  here	
  –	
  that	
  the	
  rela1onship	
  is	
  a	
  straight	
  line	
  
Wouldn’t	
  life	
  be	
  so	
  much	
  easier	
  if	
  all	
  rela1onships	
  are	
  straight	
  lines?	
  
3	
  
The	
  Pearson	
  correla1on	
  r	
  is	
  a	
  numeric	
  index	
  of	
  the	
  rela1onship	
  between	
  two	
  con1nuous	
  
(interval/ra1o)	
  variables	
  
Cau1on:	
  if	
  a	
  variable	
  is	
  categorical	
  (e.g.,	
  gender	
  –	
  male	
  vs.	
  female;	
  ethnic	
  –	
  white,	
  black,	
  
asian)	
  you	
  cannot	
  correlate	
  it	
  with	
  another	
  variable.	
  Pearson	
  r	
  can	
  only	
  be	
  calculated	
  
between	
  two	
  number	
  variables	
  (e.g.,	
  age,	
  salary,	
  height,	
  weight)	
  
R	
  tells	
  us	
  how	
  much	
  the	
  rela1onship	
  is	
  a	
  straight	
  line	
  
These	
  graphs	
  show	
  possible	
  ways	
  two	
  variables	
  relate	
  to	
  one	
  another	
  
The	
  more	
  the	
  graph	
  looks	
  like	
  a	
  straight	
  line,	
  the	
  stronger	
  the	
  r	
  value	
  is	
  
The	
  graphs	
  that	
  resemble	
  a	
  circle	
  indicate	
  very	
  low	
  or	
  even	
  no	
  correla1on	
  between	
  the	
  two	
  
variables	
  
The	
  direc1on	
  of	
  the	
  line	
  indicates	
  whether	
  the	
  correla1on	
  is	
  posi1ve	
  or	
  nega1ve	
  
If	
  the	
  line	
  goes	
  up	
  to	
  the	
  right,	
  it’s	
  a	
  posi1ve	
  rela1onship	
  (meaning,	
  when	
  X	
  goes	
  up,	
  Y	
  goes	
  
up	
  too)	
  
If	
  the	
  line	
  goes	
  down	
  to	
  the	
  right,	
  it’s	
  a	
  nega1ve	
  rela1onship	
  (meaning,	
  when	
  X	
  goes	
  up,	
  Y	
  
goes	
  down	
  and	
  vice	
  versa)	
  
For	
  example,	
  “when	
  we	
  get	
  older,	
  we	
  also	
  get	
  wiser”.	
  If	
  this	
  is	
  true,	
  that	
  means	
  there	
  should	
  
be	
  a	
  posi1ve	
  and	
  strong	
  Pearson	
  correla1on	
  r	
  between	
  the	
  age	
  variable	
  and	
  the	
  wisdom	
  
variable.	
  
If	
  we	
  are	
  less	
  happy	
  when	
  we	
  have	
  more	
  money,	
  that	
  means	
  there	
  should	
  be	
  a	
  nega1ve	
  
Pearson	
  correla1on	
  r	
  between	
  the	
  happiness	
  variable	
  and	
  the	
  money	
  variable	
  
4	
  
As	
  you	
  can	
  see	
  from	
  these	
  charts,	
  Pearson	
  correla1on	
  r	
  becomes	
  stronger	
  as	
  the	
  data	
  
points	
  cluster	
  more	
  1ghtly	
  around	
  a	
  straight	
  line.	
  
When	
  the	
  data	
  points	
  are	
  distributed	
  like	
  a	
  round	
  circle,	
  that	
  means	
  the	
  X	
  and	
  Y	
  variables	
  
have	
  liTle	
  rela1onship	
  to	
  each	
  other.	
  
Note	
  that	
  most	
  of	
  these	
  (except	
  for	
  the	
  first	
  graph)	
  have	
  posi1ve	
  correla1ons,	
  although	
  
some	
  of	
  them	
  are	
  weaker	
  (more	
  rounded)	
  than	
  others	
  (more	
  straight	
  lines).	
  
5	
  
The	
  same	
  principle	
  applies	
  to	
  the	
  nega1ve	
  correla1ons.	
  The	
  trend	
  goes	
  down	
  to	
  the	
  right	
  
when	
  the	
  correla1on	
  is	
  nega1ve	
  
6	
  
Again,	
  to	
  summarize	
  there	
  are	
  two	
  components	
  to	
  the	
  correla1on	
  value:	
  
1.  It’s	
  direc1on,	
  
2.  it’s	
  strength	
  
What	
  kind	
  of	
  correla1on	
  are	
  you	
  predic1ng	
  for	
  your	
  group	
  project?	
  
7	
  
Cau1on:	
  
Correla1on	
  measures	
  the	
  linear	
  rela1onship	
  between	
  two	
  variables.	
  
When	
  the	
  assump1on	
  of	
  normality	
  is	
  violated,	
  weird	
  things	
  happen.	
  
This	
  slide	
  illustrates	
  4	
  different	
  datasets	
  all	
  with	
  the	
  same	
  correla1on.	
  
The	
  moral	
  of	
  the	
  story	
  is	
  that	
  we	
  should	
  always	
  inspect	
  the	
  scaTerplot	
  when	
  running	
  
correla1ons.	
  Numbers	
  should	
  be	
  interpreted	
  sensibly.	
  
8	
  
We	
  can	
  never	
  stress	
  enough	
  that	
  correla1on	
  is	
  NOT	
  the	
  same	
  as	
  causa1on.	
  
One	
  of	
  my	
  favorite	
  examples	
  by	
  a	
  student	
  is	
  about	
  shoe	
  size	
  and	
  intelligence.	
  	
  A	
  posi1ve	
  
correla1on	
  was	
  found	
  between	
  shoe	
  size	
  and	
  intelligence	
  levels,	
  leading	
  people	
  to	
  think	
  
that	
  bigger	
  feet	
  =	
  smarter	
  people.	
  Then	
  they	
  realized	
  that	
  bigger	
  shoe	
  size	
  also	
  generally	
  
means	
  older	
  people,	
  and	
  in	
  fact	
  it	
  wasn’t	
  the	
  size	
  of	
  peoples’	
  feet	
  that	
  was	
  causing	
  
increased	
  intelligence,	
  it	
  was	
  simply	
  the	
  fact	
  that	
  they	
  were	
  older	
  and	
  therefore	
  scored	
  
higher	
  on	
  tests!	
  	
  	
  
9	
  
We	
  all	
  want	
  to	
  have	
  a	
  posi1ve	
  rela1onship	
  with	
  our	
  family,	
  friends,	
  coworkers,	
  etc.	
  Who	
  
wants	
  a	
  nega1ve	
  rela1onship,	
  right?	
  
In	
  that	
  spirit,	
  why	
  would	
  anyone	
  want	
  a	
  nega1ve	
  correla1on?	
  And	
  we	
  should	
  celebrate	
  
every	
  1me	
  we	
  have	
  a	
  posi1ve	
  correla1on,	
  right?	
  
How	
  about	
  a	
  posi1ve	
  correla1on	
  between	
  GDP	
  and	
  obesity	
  level?	
  How	
  about	
  a	
  posi1ve	
  
correla1on	
  between	
  smoking	
  and	
  cancer?	
  How	
  about	
  a	
  posi1ve	
  correla1on	
  between	
  the	
  
CEO’s	
  compensa1on	
  and	
  corrup1on	
  level?	
  	
  
Now	
  let’s	
  look	
  at	
  some	
  nega1ve	
  correla1ons	
  that	
  are	
  supposed	
  to	
  be	
  “depressing:”	
  more	
  
exercise	
  associated	
  with	
  lower	
  levels	
  of	
  obesity,	
  more	
  educa1on	
  associated	
  with	
  lower	
  
crime	
  rate,	
  fewer	
  mee1ngs	
  associated	
  with	
  increased	
  produc1vity,	
  and,	
  how	
  about	
  more	
  
relaxing	
  weekends	
  associated	
  with	
  lower	
  stress	
  levels?	
  
What’s	
  the	
  moral	
  of	
  the	
  story?	
  Correla1on	
  is	
  what	
  it	
  is	
  –	
  it’s	
  a	
  number	
  that	
  indicates	
  the	
  
strength	
  and	
  direc1on	
  of	
  a	
  rela1onship	
  between	
  two	
  numerical	
  (con1nuous)	
  variables.	
  
Whether	
  the	
  rela1onship	
  is	
  good	
  for	
  the	
  mankind	
  or	
  not	
  is	
  beyond	
  the	
  scope	
  of	
  the	
  humble	
  
liTle	
  number’s	
  responsibility!	
  
10	
  
Assigning	
  numbers	
  to	
  categorical	
  variables	
  do	
  not	
  make	
  them	
  interval/ra1o	
  variables.	
  
This	
  is	
  because	
  we	
  can	
  only	
  do	
  math	
  with	
  interval/ra1on	
  variables.	
  Basic	
  math	
  principles	
  
don’t	
  apply	
  to	
  categorical	
  variables,	
  even	
  if	
  they	
  have	
  numbers	
  associated	
  with	
  them.	
  The	
  
numbers	
  assign	
  to	
  categorical	
  variables	
  are	
  just	
  for	
  iden1fica1on,	
  just	
  like	
  SSN,	
  or	
  zip	
  codes.	
  
For	
  example,	
  1+1=2	
  
In	
  the	
  gender	
  case,	
  this	
  means	
  that	
  if	
  you	
  add	
  a	
  female	
  and	
  another	
  female	
  together,	
  that’s	
  
equal	
  to	
  a	
  male.	
  
Another	
  math	
  principle	
  is	
  that	
  2	
  is	
  twice	
  as	
  big	
  as	
  1.	
  
In	
  the	
  gender	
  case,	
  that	
  would	
  mean	
  that	
  a	
  male	
  is	
  twice	
  as	
  big	
  as	
  a	
  female.	
  
All	
  this	
  madness	
  would	
  happen	
  if	
  we	
  try	
  to	
  treat	
  categorical	
  variables	
  in	
  numeric	
  ways.	
  
Keep	
  in	
  mind	
  that	
  the	
  Pearson	
  correla1on	
  r	
  value	
  is	
  calculated	
  based	
  on	
  a	
  math	
  formula.	
  If	
  
you	
  try	
  to	
  feed	
  the	
  gender	
  variables	
  into	
  SPSS	
  as	
  numbers,	
  SPSS	
  CAN	
  and	
  WILL	
  calculate	
  a	
  
Pearson	
  correla1on	
  value	
  for	
  you,	
  but	
  using	
  that	
  number	
  requires	
  you	
  to	
  make	
  the	
  kinds	
  of	
  
crazy	
  assump1ons	
  illustrated	
  above.	
  
11	
  

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Fa2013 mba724-session 5 week 2 correlation-za edit

  • 3. We  are  making  a  big  assump1on  here  –  that  the  rela1onship  is  a  straight  line   Wouldn’t  life  be  so  much  easier  if  all  rela1onships  are  straight  lines?   3  
  • 4. The  Pearson  correla1on  r  is  a  numeric  index  of  the  rela1onship  between  two  con1nuous   (interval/ra1o)  variables   Cau1on:  if  a  variable  is  categorical  (e.g.,  gender  –  male  vs.  female;  ethnic  –  white,  black,   asian)  you  cannot  correlate  it  with  another  variable.  Pearson  r  can  only  be  calculated   between  two  number  variables  (e.g.,  age,  salary,  height,  weight)   R  tells  us  how  much  the  rela1onship  is  a  straight  line   These  graphs  show  possible  ways  two  variables  relate  to  one  another   The  more  the  graph  looks  like  a  straight  line,  the  stronger  the  r  value  is   The  graphs  that  resemble  a  circle  indicate  very  low  or  even  no  correla1on  between  the  two   variables   The  direc1on  of  the  line  indicates  whether  the  correla1on  is  posi1ve  or  nega1ve   If  the  line  goes  up  to  the  right,  it’s  a  posi1ve  rela1onship  (meaning,  when  X  goes  up,  Y  goes   up  too)   If  the  line  goes  down  to  the  right,  it’s  a  nega1ve  rela1onship  (meaning,  when  X  goes  up,  Y   goes  down  and  vice  versa)   For  example,  “when  we  get  older,  we  also  get  wiser”.  If  this  is  true,  that  means  there  should   be  a  posi1ve  and  strong  Pearson  correla1on  r  between  the  age  variable  and  the  wisdom   variable.   If  we  are  less  happy  when  we  have  more  money,  that  means  there  should  be  a  nega1ve   Pearson  correla1on  r  between  the  happiness  variable  and  the  money  variable   4  
  • 5. As  you  can  see  from  these  charts,  Pearson  correla1on  r  becomes  stronger  as  the  data   points  cluster  more  1ghtly  around  a  straight  line.   When  the  data  points  are  distributed  like  a  round  circle,  that  means  the  X  and  Y  variables   have  liTle  rela1onship  to  each  other.   Note  that  most  of  these  (except  for  the  first  graph)  have  posi1ve  correla1ons,  although   some  of  them  are  weaker  (more  rounded)  than  others  (more  straight  lines).   5  
  • 6. The  same  principle  applies  to  the  nega1ve  correla1ons.  The  trend  goes  down  to  the  right   when  the  correla1on  is  nega1ve   6  
  • 7. Again,  to  summarize  there  are  two  components  to  the  correla1on  value:   1.  It’s  direc1on,   2.  it’s  strength   What  kind  of  correla1on  are  you  predic1ng  for  your  group  project?   7  
  • 8. Cau1on:   Correla1on  measures  the  linear  rela1onship  between  two  variables.   When  the  assump1on  of  normality  is  violated,  weird  things  happen.   This  slide  illustrates  4  different  datasets  all  with  the  same  correla1on.   The  moral  of  the  story  is  that  we  should  always  inspect  the  scaTerplot  when  running   correla1ons.  Numbers  should  be  interpreted  sensibly.   8  
  • 9. We  can  never  stress  enough  that  correla1on  is  NOT  the  same  as  causa1on.   One  of  my  favorite  examples  by  a  student  is  about  shoe  size  and  intelligence.    A  posi1ve   correla1on  was  found  between  shoe  size  and  intelligence  levels,  leading  people  to  think   that  bigger  feet  =  smarter  people.  Then  they  realized  that  bigger  shoe  size  also  generally   means  older  people,  and  in  fact  it  wasn’t  the  size  of  peoples’  feet  that  was  causing   increased  intelligence,  it  was  simply  the  fact  that  they  were  older  and  therefore  scored   higher  on  tests!       9  
  • 10. We  all  want  to  have  a  posi1ve  rela1onship  with  our  family,  friends,  coworkers,  etc.  Who   wants  a  nega1ve  rela1onship,  right?   In  that  spirit,  why  would  anyone  want  a  nega1ve  correla1on?  And  we  should  celebrate   every  1me  we  have  a  posi1ve  correla1on,  right?   How  about  a  posi1ve  correla1on  between  GDP  and  obesity  level?  How  about  a  posi1ve   correla1on  between  smoking  and  cancer?  How  about  a  posi1ve  correla1on  between  the   CEO’s  compensa1on  and  corrup1on  level?     Now  let’s  look  at  some  nega1ve  correla1ons  that  are  supposed  to  be  “depressing:”  more   exercise  associated  with  lower  levels  of  obesity,  more  educa1on  associated  with  lower   crime  rate,  fewer  mee1ngs  associated  with  increased  produc1vity,  and,  how  about  more   relaxing  weekends  associated  with  lower  stress  levels?   What’s  the  moral  of  the  story?  Correla1on  is  what  it  is  –  it’s  a  number  that  indicates  the   strength  and  direc1on  of  a  rela1onship  between  two  numerical  (con1nuous)  variables.   Whether  the  rela1onship  is  good  for  the  mankind  or  not  is  beyond  the  scope  of  the  humble   liTle  number’s  responsibility!   10  
  • 11. Assigning  numbers  to  categorical  variables  do  not  make  them  interval/ra1o  variables.   This  is  because  we  can  only  do  math  with  interval/ra1on  variables.  Basic  math  principles   don’t  apply  to  categorical  variables,  even  if  they  have  numbers  associated  with  them.  The   numbers  assign  to  categorical  variables  are  just  for  iden1fica1on,  just  like  SSN,  or  zip  codes.   For  example,  1+1=2   In  the  gender  case,  this  means  that  if  you  add  a  female  and  another  female  together,  that’s   equal  to  a  male.   Another  math  principle  is  that  2  is  twice  as  big  as  1.   In  the  gender  case,  that  would  mean  that  a  male  is  twice  as  big  as  a  female.   All  this  madness  would  happen  if  we  try  to  treat  categorical  variables  in  numeric  ways.   Keep  in  mind  that  the  Pearson  correla1on  r  value  is  calculated  based  on  a  math  formula.  If   you  try  to  feed  the  gender  variables  into  SPSS  as  numbers,  SPSS  CAN  and  WILL  calculate  a   Pearson  correla1on  value  for  you,  but  using  that  number  requires  you  to  make  the  kinds  of   crazy  assump1ons  illustrated  above.   11