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Get. Set. Mobile!
Valli Lakshmanan
@itsvalli
turbulence
/ˈtəːbjʊl(ə)ns/
noun
!
violent or unsteady movement of air
or water, or of some other fluid.
!
a state of conflict or confusion.
During their lifetimes, every man
and woman will stumble across a
great opportunity. Sadly, most of
them will simply pick themselves
up, dust themselves down and
carry on as if nothing ever
happened
Winston Churchill
Apple & Samsung
aren’t in this
chart. They have
registered
28-30% & 12-15%
respectively over
the last 4
quarters.
Voice 36%
SMS 43%
Data 17%
Others 4%
Where is
Telecom
business
headed?
Q3 2013 IBM Global Value Study
Bad debt ratio of
Banks - loans,
credit card,
mortgages?
Healthcare
Insurance
companies’
margin?
Number of
Airline
companies in
Red?
>30% >65% >80%
Shrink an inverter down to something smaller than a laptop
(smaller by 10x) and you’ll win a million dollars. And help
revolutionise electricity for the next century.
littleboxchallenge.com
It’s not what you look that matters, it’s what you see
Henry David Thoreau
Experience is
everything
Mobile as a
product /
service
Let’s
make
things
Content ≠ Experience
Does it deserve to exist?
How does it make you feel?
Will it make life better?
Experience is
everything
Mobile as a
product /
service
Let’s
make
things
Transport. Uber. Hailo. Waze.
Banking/Finance. Pingit. Zopa.
Healthcare. Scanadu. WebMD.
Education. Coursera. Skillshare.
Messaging. WhatsApp. WeChat.
Quantified Self. Fitbit. Jawbone Up.
Speed of access.
Permanence.
Knowledge.
Personal.
Power.
Experience is
everything
Mobile as a
product /
service
Let’s
make
things
A good idea today is better
than a perfect idea
tomorrow
1. Solving real problems.
2. With empathy.
3. By building prototypes.
4. And testing in small communities.
5. To learn and apply sooner.
6. Then build and ship.
7. Scale.
idea-of-the-day.tumblr.com
Best way to predict the future is to create one!
Thank You!
@itsvalli

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#MarketingShake – Valli Lakshmanan - Get, Set, Mobile.