The document discusses creating active and sustainable jobs through innovative work organization. It proposes: 1) Allocating tasks and responsibilities to jobs based on demands and resources to deal with demands, improving quality of work. 2) Designing "complete" jobs with diverse and long-term tasks, autonomy, and involvement in decision making. 3) Organizing work into self-directed teams that share responsibility for whole tasks, increasing ability to deal with demands.

1. Active & Sustainable Jobs in a new innovative work organization - Dirk Ameel1 23/04/2013
Low strain
jobs
A stress risks
High
Low
Low
High
High strain
jobs
Active jobs
Passive jobs
Demands on
the jobRegulationcapacity
(autonomy–freedomtodealwith)
B learning opportunities & motivation
ACTIVE – SUSTAINABLE JOBS

2. Active & Sustainable Jobs in a new innovative work organization -
Dirk Ameel 2 23/04/2013

3. Active & Sustainable Jobs in a new innovative work
organization - Dirk Ameel 3 23/04/2013
The choices in the work organisation determine
‘workable’ jobs:
 How tasks & responsibilities are allocated to jobs
 Which demands are put on these jobs (job
requirements)
 Which resources are available to deal with these
demands (regulation capacities)
 = the quality of work
‘Workable’ jobs: stress, well-being, learning
opportunities, work-family balance

4. Active & Sustainable Jobs in a new innovative work organization -
Dirk Ameel 4 23/04/2013
 Complete jobs: productive, preparative & supportive
 Diversified tasks: complexity, on the long & short term
perspective
 Autonomy: ability to solve job demands – ‘regulation
capacity’
 Organising tasks: take decisions & solve problems
 Information: receive info on the results & the entire
organisation.
= This change must be carried out by people themselves in a
participative way = their issue = learning process

5. Active & Sustainable Jobs in a new innovative work organization -
Dirk Ameel
5 23/04/2013
Executive
tasks
Preparative
tasks
Productive
tasks
Organising
tasks
Supportive
tasks
A COMPLETE ROLE /
JOB
5

6. Active & Sustainable Jobs in a new innovative work
organization - Dirk Ameel 6 23/04/2013
 A question of necessity, because of changing
environmental constraints: a strategy for
survival:
◦ Increasingly diverse and high customer demands.
◦ Increasing competition by globalisation.
◦ Labour shortage: difficult to attract people and keep them
(motivated people with good abilities).
◦ Demographic challenges – ageing population:
 problems of knowledge transfer
 decreasing adaptability to new tasks & risk
◦ Inter-cultural issues: diversity management
 Create new job opportunities –
entrepreneurship.

7. Active & Sustainable Jobs in a new innovative work
organization - Dirk Ameel 7 23/04/2013
 Marketing innovation: in order to support the demand
for products & services
 New products and services: introduction in new of
existing markets
 New technology: e.g. informatics, machines
 New work organisation: linked to introduce new
products and processes:
 e.g. organisational structure, content of jobs, mutual
cooperation and work methods
 Work organisation: to achieve ‘good ‘innovation performance’:
 New technology on its own is not sufficient to remain ‘competitive’.
 Personnel policy (performance, career, recruitment, availability,
motivation, commitment, participation, recognition, etc.) is
essential.

8. Active & Sustainable Jobs in a new innovative work organization -
Dirk Ameel
8 23/04/2013

9. Active & Sustainable Jobs in a new innovative
work organization - Dirk Ameel 9
23/04/2013
Is this
organisation
open for
change?

10. Active & Sustainable Jobs in a new innovative work
organization - Dirk Ameel 10
23/04/2013
Changes will be needed in the fields:
 Human Resources: competence management, career
development & transitions
 Reorganisation - redesign of the processes
 Corporate culture:
◦ Change the ‘mindset’ of workforce
◦ Create ‘Learning’ organisation
◦ Broaden social dialogue
 Legal framework: mobility, flexibility, …

11. Active & Sustainable Jobs in a new innovative work
organization - Dirk Ameel 11 23/04/2013
 Creation of self-directed work teams: groups of
professionals share the responsibility for a whole task =
increase the resource to deal with the job demands…
◦ Plan & regulate
◦ Monitor the progress of the task
◦ Solve day-to-day problems
◦ Improve the process
 Involve redesign of the primary processes towards flow
production:
◦ from input to output, customer orientated -
◦ from ‘regulations’ towards objective-orientation

12. Active & Sustainable Jobs in a new innovative work
organization - Dirk Ameel
12 23/04/2013
The choices in the work organisation determine ‘workable’
jobs:
 How tasks & responsibilities are allocated to jobs
 Which demands are put on these jobs (job requirements)
 Which resources are available to deal with these demands
(regulation capacities)
 = the quality of work
‘Workable’ jobs: stress, well-being, learning opportunities,
work-family balance

13. Active & Sustainable Jobs in a new innovative work
organization - Dirk Ameel 13 23/04/2013
departement
manager
team-
leader team-
leader team-
leader
team team
HRM
team teamteam team
?

14. Active & Sustainable Jobs in a new innovative work organization -
Dirk Ameel 14 23/04/2013
 The focus is on grouping tasks from the viewpoint of
customer groups or market areas (instead of ‘functional’
organisation)
 Create flows that – as mini-companies – are ‘self-reliant’
in taking care of their own activities: self-directed teams
 Preparative, supportive & regulatory tasks (staff) are
directly & integrated linked to their respective ‘productive’
tasks (supplying to the customer)
◦ Staff can focus on innovation of processes, products & services
◦ Jobs will acquire different features: qualifications, etc.

15. Active & Sustainable Jobs in a new innovative work organization -
Dirk Ameel 15 23/04/2013
Customer 1
Customer 3
Customer 2
customer 1
customer 2
customer 3

16. Active & Sustainable Jobs in a new innovative work organization - Dirk Ameel
16
23
/0
4/
20
1316
INPUT OUTCOMETRANSFORMATION
systeemgrens
Eisen: efficiency, effectiviteit,
tijd, geld, kwaliteit, etc.
actors
perspective environment
requirements: efficiency, effectiveness,
time, resources, quality, sustainability, etc.
customers

17. Active & Sustainable Jobs in a new innovative work organization -
Dirk Ameel 17 23/04/2013
 Each organisational unit or ‘flow’ can concentrate on the
relevant group of customers, products, services.
◦ Lead times can be reduced
◦ The various flows can take their own market rhythm
◦ Direct contact with customers: entrepreneurship.
 The primary process becomes more important.
 The management’ role: far more creating, promoting,
monitoring, horizontal harmonisation & decision-making

18. Active & Sustainable Jobs in a new innovative work organization -
Dirk Ameel 18 23/04/2013
management
Management of staff
Business unit leaders

19. Active & Sustainable Jobs in a new innovative work organization -
Dirk Ameel 19 23/04/2013
management
Management of staff
Self-directed
teams
Business unit leaders
Project-orientated
improvements
• strategic centres
• knowledge centres
• innovation
process
INTEGRATION
of staff

20. Active & Sustainable Jobs in a new innovative work organization
- Dirk Ameel
20 23/04/2013
Ideal organisation
concern corporate
staff
(business-) unit team
Service
centres
Operational unit:
Departments
& decentralised staff
Self-directed
teams

21. Active & Sustainable Jobs in a new innovative work organization - Dirk Ameel
21 23/04/2013
People:HR
culture
structure
systems
leadership & focus on primary process
mission, vision, strategy, objectives
Organisational performance
develo
p
design
Complete approach: (re)design,,develop,,
improve continuously and focus on integration
21
innovation
attractiveness
performance
results

22. Active & Sustainable Jobs in a new innovative work organization -
Dirk Ameel 22 23/04/2013
 Reduction of organisational complexity by streamlining the
primary process:
◦ Grouping together activities in the customer order flow
◦ Form organisational units
 Increasing local regulation capacity via self-management
 Integrated management by decentralised, co-operative
‘enterprises’.
 Horizontal co-ordination & decision-making

23. Active & Sustainable Jobs in a new innovative work organization -
Dirk Ameel 23 23/04/2013
 A self-managing team is the smallest organisational unit.
 Leadership roles fulfilled by various professionals
 Working units guided on the basis of jointly agreed
performance standards
 A minimum of procedures, drawn up by the P&MS involved
themselves.
 Information provision supports the self-regulation
capacity.